mobile & social fundraising insights 2016
TRANSCRIPT
Mobile & Social Fundraising InsightsApril 2016
2
Channel selection – not one size fits all
3
4
YOU
5
Key to participant success• Tell your story
• Ask as many people as possible
• Ask multiple times
Boundless Fundraising™
7
Boundless Fundraising™• $400 Million
• 500,000 Participants
• 100,000+ Events
8
Common behaviors & themes
Social NetworkingUpdate activitiesSpeak up for causesExpress opinionsInfluence othersInvite others
Mobile UsersCommunicatorsConnected 24 X 7Active / on the goCollecting and sharing photosSocial media updates
Special Event ParticipantsActiveProud of the organizationEmotional storiesReach friends & family
9
Who is using the app?
Walk / 5K
Cycling
Multi-Day W
alk
Endurance
24 hr
General
Obstacle
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
FacebookMobile
10
Who is using the app?
Walk / 5K
Cycling
Multi-Day W
alk
Endurance
24 hr
General
Obstacle
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
FacebookMobile
11
Rewarding Top Participants
Yr 1 Yr 2 w BF Yr 1 Yr 2 w/o BF0
200
400
600
800
1000
1200
1400
758 778
476 406
447 453
443
352
86
Boundless FundraisingOfflineOnline
Participant Group
Fund
raisi
ng
12
Fundraiser Identities• Set a fundraising goal
• Make a self pledge
• Update fundraising page with pictures and stories
• Send emails
• Use Boundless Fundraising™ and other available tools
Invest your time in those who identify
as fundraisersThey have GREAT
potential to increase their
success
13
RETURNING RETURNING VIA BFW/O BF W BF
Reaching New Donors
14
Make it easy for fundraisers to reach new donors• Coach fundraisers to comfortably ask
– Sample messaging for email and social media– Graphics to share through social media– How to-s and motivational messages
Smartphone vs. Tablet
Average usage by hours in the day & days of the week
17
Average donation
Android Phone iPhone Android Tablet iPad0
10
20
30
40
50
60
70
80
$62.17
$70.77
$43.42
$74.16
18
iPhone vs. iPad donations
iPhone Do-nations
iPad Donations
19
Understand use cases to support fundraisers• Participant and Fundraiser Personas
• Communication Channels – Phone, Email, Social Media, Text
• Device Platforms – Desktop, Tablet, Smart Phone and more
20
YOU
Thank You!Contact us to learn more about Boundless
Fundraising™and strategic approaches for program success!