webinar: the changing mobile fundraising world
TRANSCRIPT
The Changing Mobile Fundraising WorldMay 18th, 2016
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Agenda
• Trends in Mobile Usage and Fundraising• Responsive Participant Centers• Mobile Apps
Our purpose is to connect nonprofit fundraising and communication priorities to digital technology and platforms that support those efforts.
Trends in Mobile Usage & Fundraising
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Mobile Statistics
79%
US population using smartphones
13%
Internet Users are mobile only
21%
Millennials are mobile Only
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Fundraising Statistics
18%
13%
% of Donations made through mobile devices
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Giving Preference and Channel
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Online Donors Using Mobile Phones to Make Online Gifts
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ROI for Mobile Email According to Email Marketers
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49% of all emails are read on mobile devices
16% of donors give via emails viewed from a mobile device
Newsletters End Of Year Campaigns
desktop 22% desktop 28%
mobile 54% mobile 46%
other 18% other 14%
tablet 6% tablet 12%
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A mobile-optimized email is only the first step of a mobile-optimized customer journey
19% use devices to register for events
12% purchase memberships on mobile devices
Luminate Online Responsive Experience
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User Flows• Emails• Donation Form• Registration• Greeting / Personal / Team Page
• What’s Missing? Participant Center
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What are the benefits?• Higher engagement with participant center on mobile devices• Increased fundraising through greater use of the PC fundraising
tools
Client Example:• Participant Center bounce rates dropped from 49% to 43% • Participants updated their personal page 30% more often after the
responsive implementation
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Custom Development
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Custom Development
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Custom Development
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Custom Development
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Custom Development
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Custom Development
Responsive Participant Center
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What is it?• A standard set of customizations to the TeamRaiser Participant
Center (PC) that make it responsive
• Single setup of responsive PC can be associated with multiple blueprints / events
• Turn-key Set-up– Colors, logo, Google Analytics ID and sharing capabilities – Implementation – Documentation– 2 weeks from start to finish
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Home – Desktop/Laptop
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Home – Tablet
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Home – Mobile
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Desktop Tablet Mobile
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Progress
Desktop Tablet Mobile
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Personal Page
Desktop Tablet Mobile
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Team Page
Desktop Tablet Mobile
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Best for…• Blackbaud Luminate Online• Using PC2 or ready to upgrade to PC2• No major customizations to existing PC2
– Customizations within existing PCs are not incorporated into product• Has example of event or blueprint built for verification
– To capture logo, colors, GA ID and validate all configurations are supported
• Has Janrain social sharing set up within their BBLO instance– Social sharing is removed within product if Janrain is not configured
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Seamless Boundless App Fundraising Integration• “Download Boundless Fundraising” CTA will be added to the list of
recommended steps
Boundless Fundraising Mobile App
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Allow users to engage with you on any device
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Do you need an App for that?
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Why you need a Mobile App?• Participants are expecting an App as an extension of the event
website• Apps provide a broader reach for fundraising by being able to use
additional social channels and leverage the address book on the mobile device– 90% of donors are new to the organization
• Peer 2 Peer event space is more competitive than ever– You need to provide participants with the tools necessary to make them
successful fundraisers using the devices they are already on and are comfortable using
• Increased revenue opportunity – On average 5% of funds raised comes through Mobile Apps
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Why it works?• App provides sample content tailored to each channel making it
easy for participants to fundraise– LinkedIn, Facebook, Twitter, SMS and Email
• Ability to use existing address book on mobile device • Ability to track usage across channels and features• All messages have links back to the participants personal page or
donate on their behalf, all with unique source coding• Makes it easy for a participant to fundraise with a swipe & tap on
the screen• Ability to update their personal page on the go and keep the fresh
with new content and images
Let’s go mobile
Mobile Guidance
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Responsive PC in a Box +
Boundless Fundraising Starter Pack
Responsive PC in a Box
Custom Responsive PC +
Boundless Fundraising Suite
Program Revenue
Above$100K
Above$500K
Above$1M
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Everyone• Reviewing GA to understand Mobile usage / self-benchmark• Running Luminate Online Reports to understand mobile usage of
emails• Map your user flows
• Identify gaps in your mobile experiences
• Develop your plan for highest value activities
Email Register Update Personal Page
Mobile Friendly Responsive Not Responsive
