April 2009

FOCUS ON FUNDRAISING SUCCESS

Changing the Way Fundraising is Done…PSOPhoto!

FOCUS ON FUNDRAISING SUCCESS 9/15/09

PSOPhoto – Who We Are

PSOPhoto is an online photo services company focused on successful fundraising for K-12 schools.

PSOPhoto.com offers:

• All the “bells and whistles” of other digital photo sites: the ability to upload, view, edit, organize, share, and order photos and gifts.

• The same high quality photos and pennies-a-print offerings of companies like Shutterfly, Snapfish or Kodak Gallery.

• One important difference: 25% of each purchase is given back to the customer’s favorite school.

There is absolutely no cost to your school to partner with PSOPhoto.

How Does the Program Work?

It’s really as easy as 1…2…3… 1. PSOPhoto will “dress” the photo store with your school’s

colors, mascot and logo.

2. Students, parents, alumni, teachers, coaches, bandleaders and members of your local community are simply asked to switch from their present supplier to your school’s photo site at PSOPhoto.com.

 

3. Your school receives 25% of every purchase – automatically and year ‘round*.

 

* excluding shipping and handling

The Website

Go to www.psophoto.com to experience the website

Customized for your School

Once your school registers with PSOPhoto, the site is customized with:

• Your school’s colors• Your school’s logo• Your school’s mascot• And more

Durham School of the Arts website, before customization.

Mission Viejo High School, after customization. Note the addition of school logo and change to school colors.

How Your School Benefits

MORE COST-EFFECTIVEYour school doesn’t pay a thing – before, during, or after. 

LESS TIME-CONSUMINGStudents, parents & advisors aren’t required to devote huge

chunks of time to fundraising – time that is better spent in academic and extracurricular activities.

 

SAFER FOR STUDENTSStudents aren’t forced to go door-to-door or handle cash. 

YEAR ‘ROUND PROFITABILITYThe website is open for business 24 hours a day, 7 days a week,

52 weeks a year. So, this fundraising is not limited to a single event.

 

DIRECT PAYMENTThe 25% revenue-share program pays directly to your school.

Online Photo Store Process

CONSERVATIVE SHARER

Upload Images to your school’s photo

store at PSOPhoto.com

FUJIFILM ships directly to your home

PROACTIVE SHARER

PSOPhoto gives 25% of the purchase to your

school

Order prints, gifts, calendars, cards and

more.LAB

PSOPhoto vs. Other Fundraising Methods

IssueCurrent Fundraiser

MethodsPSOPhoto Products Comments

Shipping Costs High Not applicable Low shipping costs are passed directly to the consumer, who normally expects to pay for delivery to home.

Local Transportation

High Not applicable No transportation, storage, or student distribution is required.

Food Safety A major concern Not applicable No liability caused by peanut allergies, salmonella, or spoilage

Annualized Income

Limited to one short event

Year ‘round income Consistent revenue stream for your school because photo purchases take place all year round.

Compound Growth

Must resell every customer every year

Add new customers to you existing base

Your customers are likely to remain with you for years.

Potential Earnings

Example of the kind of earnings your school can make with this program

Description Low Medium High

Student Enrollment

Total market at School*

600

13,200

600

13,200

600

13,200

% that switches to PSOPhoto

5.0% 8.0% 12.0%

Participating Households 660 1056 1584

Orders per year** 5 5 5

Average Revenue per Order**

$22.50 $22.50 $22.50

Annual Revenue $74,250 $118,800 $178,200

Your School’s Revenue Share

25% $18,562 $29,700 $44,550

* See next slide for explanation of total market.** Photo Marketing Association Marketing Research

Per School Target Audience Methodology

Description Total

# of Students in the School 600

Parents, grandparents & other relatives 1500

Teachers & Administrators per school 125

Alumni per school 4000

People in a 10 mile radius of the school 7000

13,225 Market reach per student 22

Based on numerous sources. Sources will be provided upon request.

Keys to Success

Sign up and switch to PSOPhoto.com. Use the provided marketing tools to tell everyone how they

can support your school by switching to PSOPhoto.com – students, faculty, family and friends, alumni, neighbors

Trust your PSOPhoto Account Representative.He or she will be your partner in providing marketing and sales tools to generate more purchases…and help your revenue soar.

Get back 25% with every purchase.

Provided Marketing Tools

Pre-written emails for you to send to your members

Web banners to post on your website’s home page

PA Announcements to read each day over the school’s PA system.

Handout to distribute at school gatherings.

Re-positionable posters for hallways, doors and stairwells.

PSOPhoto will directly support your efforts to create awareness of and gain memberships to this dynamic fundraising program, so that your organization will realize significant revenue as quickly as possible.

Work directly with your PSOPhoto representative to create messaging specifically tailored to your association’s membership.

Examples:

Web Promotions

PSOPhoto will manage a calendar of New Member and Seasonal Promotions designed to encourage school supporters to participate and purchase online.

Sign up today – start earning money immediately!

Authorized person signs the simple Agreement Provide your Account Representative with school colors,

logo and mascot. With the help of your Account Representative, implement

the marketing plan. Watch the money come in!

The Photographic Industry

The number of digital images printed in 2008 reached 19 billion.

The US digital revenue reached approximately $9 billion in 2008 and is expected to grow to $12 billion in 2012

Photo Prints

Photobooks

• Single largest segment of the online photo gift market.

• US photobook industry in 2008 was $2.9 billion and growing.

• The bookbuilding software is getting easier to use which overcomes the largest obstacle to growth in this segment.

The Photographic Industry

Greeting Cards

• US consumers purchase over 7 billion greeting cards each year.

• 90% of all households purchase greeting cards.

• Industry studies show Americans look forward to receiving personal cards each year from family and friends.

• Total revenue for 2009 projected to be $8.5 billion.

The Photographic Industry

Photo Calendars

• Over 500 million calendars are produced annually.

• 98% of all US household have at least one calendar.

The Photographic Industry

Examples of photo products offered by PSOPhoto

MUGS• 11 oz. White Ceramic Mug• Stainless Travel Mug

MOUSE PADS• Standard 5mm neoprene, with black back• Oval with plastic back and gel-pad wrist rest

MAGNETSRectangle, round and square

DRINK COASTERSStone - set of four with holderCork-back – set of six

Examples of photo products offered by PSOPhoto

KEEPSAKE BOX

PLUSH TEDDY BEARSBrown bear with choice of hooded sweatshirt or t-shirt.

T-SHIRTS, 50/50 white• Adult sizes S-M-L-XL-2XL• Youth sizes S-M-L

ORNAMENTS