Adapting to a Changing World: The Innovation Imperative Colin HabbertonDirector: Global PartnershipsGivenGain Foundation@relatomics

#FundraisingOnline

Session Overview• This will focus on the emerging trends and the latest

innovations in digital and integrated fundraising. 

• The presentation will cover the megatrends of digital technology and its impact on the world in the early 21st century.

• It will include thoughts on where the next big changes might be and how to adapt to these  through an innovation-ready mindset .

Learning Outcomes• My talk aims to offer insights to developing plans &

strategy that harnesses the power of the digital tools and builds resilience to ongoing change.

• To illustrate my presentation, a number of case studies of organisations not only adapting but thriving in our changing world will be used.

• Case studies will be drawn from organisations of different sizes and purpose with particular reference to causes working in developing countries. 

Agenda• Introduction• What is Innovation?• Digital megatrends• Impact on nonprofits &

fundraising• 3 Case studies: Causes

Continents, Contexts• Building resilience• Q&A

Speaker Introduction• Colin Habberton

Director: Global Partnerships• GivenGain Foundation

Social Fundraising Platform• Global Reach

Since 20011800+ Causes Worldwide50+ Countries10,000+ Projects7700+ Activists (Peer to Peer)100,000+ Donors185 Countries

• One World. Zero Barriers.

Stellenbosch

(Source: Wikipedia)

Cape Town, South Africa

(Source: USB)

Introduction to Innovation

What is Innovation?“Innovation is a new idea, more effective device or process…something original… better solutions

that meet new requirements and needs…that break into the market or society.”

(Wikipedia)

Three Kinds of Innovation• Performance-improving innovations

– Replace the old with new, better models– Substitutive e.g. Camry to Prius

• Efficiency innovations– Same products & customers, cheaper prices– Improve productivity, resource allocation– e.g. Supermarkets, Downsizing

• Market-creating innovations– Transforms products, create new customers– Changes needs, resource/skill/access

dependent– e.g. computers, internet, nonprofits(Source: Christensen & van Bever. 2014. The Capitalists Dilemma. Harvard Business Review)

Digital Megatrends1. Internet of Me

– Personalised World2. Outcome Economy

– Digital/Physical Blur3. Intelligent Enterprise

– Smart Decisions & Delivery4. Workforce Reimagined

– Workforce to Crowdsource5. Platform (R)evolution

– Harnessing Hyperscale(Source: Accenture Technology Vision 2015 )

Impact on Nonprofits• Disruption & discomfort

– Complexity of context• Increasing needs

– Volatile tension • Demands from funders

– Accountability• Digital convergence

– Demands on skillsets• Change is inevitable

– Pervasive, punishing

Impact on Fundraising• Resource constraints

– Doing more with less• The Madding Crowd

– Breaking through the noise• Relevance of purpose

– Who cares about what?• Connectivity challenges

– Device & delivery• Attracting talent

– Skills ≠ Experience

Case Study #1: CharityWater (US)

Case Study #2: Qhubeka (SA)• ‘To move forward’ (Xhosa)

– Simple, sustainable transportation for school kids

– Fundamental elements of development

• Partners– World Bicycle Relief– Corporate sponsor– Pro RacingTeam

• Strong governance– Diverse board

• 53 000 bikes since 2005– 70% girls

Case Study #3: Metro Trains (AUS)• Launched November 2012

– Song top 10 on iTunes • Close to 100 million views

– 4.8 million shares, – most shared ad of all time– various spin-offs

• Dumb Ways to Die 2 game– the top app in 83 countries, – four billion mini-game plays

in just three months • Most awarded campaign in

the history of Cannes– 28 Lions, incl 5 Grand Prix.

• 127 million people said they would be safer around trains because of the campaign.

(Source: mccann.com.au)

Building Resilience• Innovation Mindset

– Shared understanding• Relational approach

– Collaborative partnerships• Competency analysis

– Right Tools & Team• Risk scanning

– Pre-empting change• Innovators Hypothesis

– Experimentation (5x5x5)

Q & A

Adapting to a Changing World: The Innovation Imperative Colin HabbertonGivenGain Foundation colin@givengain.com @relatomicswww.givengain.com

#FundraisingOnline