evolution adapting to the new fundraising market place earmw brochure 2014.pdf · 4 evolution...

1Evolution Adapting to the New Fundraising Market Place

Welcome to the 21st Eastern Africa Resource Mobilisation Workshop (EARMW) and the International Workshop on Resource Mobilisation (IWRM) Africa. Following the popularity of the combined workshop last year, the two events will be held on Tuesday 2nd to Friday 5th December 2014 at Whitesands Hotel Mombasa, Kenya.

Held on the beautiful coast of Mombasa, it is bound to inspire you to higher levels of fundraising success. This year’s theme is “Evolution: Adapting to the New Fundraising Market Place”.

The workshop comes at a time when many organizations are either in a funding crisis or staring at one. Fundamental changes in funding markets have left many CSOs baffl ed as they do not seem to understand what is happening. The reality is even more present especially for those who have seen close colleagues and friends leave the organization, programs cut back or closed altogether and air of hopelessness hover around the organization. For those who are yet to suffer funding shocks, the evolving environment is beginning to create anxiety as the organization begins to consider new strategies to sustain it.

The Chinese often say that every crisis also comes with opportunity. There are two sides to every coin. While the funding crisis will hurt and even see many CSOs close their doors, it offers great opportunities for organisations that are able to read the signs, adapt and re-invent themselves. While drought kills off many pests and rivals, the subsequent rains provide bounty to those that survive. Some of the world’s richest families made their fortunes during crisis like the great depression and after the Second World War. “Evolution” will help you adapt to the new fundraising market place.

This year’s event offers you 16 inspiring and exciting sessions over 4 days. There will be 6 plenaries and 10 workshops to choose from. While the plenaries will be attended by all delegates, you get to choose your preferred workshops on the second and third day at the Fundraising Market Place. The Market Place will offer 5 sessions on each day from which you can select three. Though you will not be able to attend 2 workshops on either day, they will be provided to you on DVD ensuring that you miss nothing!

The event will have a variety of experienced practitioners from the region and other parts of the world all raring to share their resource mobilisation secrets with you. They have been carefully selected to ensure that they give you the best that there is to offer. You will have the opportunity to interact with them beyond their plenary and workshop sessions as many of them will be staying at the hotel.

Held on the stunning white beaches of Mombasa, with beautiful single rooms and a large variety of sumptuous food, there is no better place to unwind and reload. With a multitude of resource mobilisation experts, practitioners and peers to consult, it will be worth the investment in mobilizing funds in years to come. The 21st EARMW /IWRM AFRICA is one event you cannot afford to miss!

Yours faithfully

Michael N. MuchilwaKAFP Chairman

Joseph N. Wang’endoKAFP Secretary

Moses N. ChegeKAFP Treasurer


It’s an opportunity you simp ly cannot afford to miss!

The 21st Eastern Africa Resource Mobilisation Workshop (EARMW) and the International Workshop on Resource Mobilisation (IWRM) Africa will give you the opportunity to think outside the box and interact with other fundraisers. It will be a

Fountain of knowledge where you will acquire skills,know-how and information from a team of regional and international fundraising professionals.

Microscope that gets you to examine and re-evaluate your organisation’s fundraising strategies and practices.

Mirror that gives you the opportunity to refl ect and learn from your fundraising successes and shortcomings.

Stage that makes you stand tall and share your successes, experiences and contributions to best practice with the world.

Networking paradise that gives you the opportunity to interact with and learn from a cocktail of people from all walks of life.

By the end of the workshop, you will definitely b e

Upgraded, updated and reloaded On the latest fundraising trends and techniques.

Value added As a much more valuable asset to your organisation.

Knowledgeable On fundraising fl ows and typical issues facing fundraisers.

Relaxed After a rendezvous at a beautiful venue at the coast of Kenya.

Lifetime Opportunity

4 Evolution Adapting to the New Fundraising Market Place

Day 1

Tuesday02nd/12/2014

Day 2

Wednesday03rd/12/2014

Day 3

Thursday4th/12/2014

Day 4

Friday5th/12/2014

Registration and Hotel Check-InPlenary 1: Speed Dating: Meeting Friends & RivalsTea BreakPlenary 2: Who Stole My Cheese? Adopting to the Changing Global Fundraising Market PlaceBreakfastPlenary 3: New Realities: The Changing Face of Donor GivingTea/CoffeeWorkshop Round (1)LunchWorkshop Round (2)TeaWorkshop Round (3)

BreakfastPlenary 4: Can African CSOs Survive on Funding from Individual Donors?Tea/CoffeeWorkshop Round (4)LunchWorkshop Round (5)TeaWorkshop Round (6)Beach Party – Fundraisers’ Night Out!

BreakfastPlenary 5: Friend or Foe? The Increasing Involvement of Business Organizations in DevelopmentTea/CoffeePlenary 6: Strategic Planning: Developing Plans That Work in Evolving Market PlaceClosing Plenary

07:30-08:4509:00-10:3010:30-11:0011:00-12:3012:30-14:0014:00-15:3015:30-16:0016:00-17:3007:30-08:4509:00-10:3010:30-11:0011:00-12:3012:30-14:0014:00-15:3015:30-16:0016:00-17:3020:00-00:00

07:30-08:4509:00-10:30

10:30-11:0011:00-12:30

12:30-12:45

Programme

Day Time Activity

Evolution Adapting to the New Fundraising Market Place

08:00-13:0013:45-14:4514:45-15:1515:15-16:45


Speed Dating: Meeting Friends and Rivals

The workshop brings you face to face with your allies and competitors, friends and rivals. It’s a great opportunity to meet the people behind resource mobilization in other organizations

and share useful lessons with them. It’s an opportunity to learn from others while demonstrating skills and knowledge of your own. This year’s workshop begins with a session that will help you get to mingle with your neighbour. It will serve to make the next few days much more interesting and inspiring by keeping you sharing with your neighbours!

Who Stole My Cheese? Adapting to the Changing Global Fundraising Market Place

The signs have been there for a few years. The veterans will tell you in no uncertain terms that the global fundraising market place has been changing. Older donors have changed

their game while new kids on the block are dancing to their own music. Some of the accepted principles and rules no longer work. A new world dawns only those who understand the evolving market place and adapt will survive. Picking a leaf from the famous “Who stole my cheese”, this session will provide for great soul searching and enlightenment. It is one session you do not want to miss.

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Plenaries

01The 21st Eastern Africa Resource Mobilisation Workshop and the International Workshop (EARMW) on

Resource Mobilisation (IWRM) Africa offers you 6 plenaries. The event will have a variety of experienced practitioners from the region and other parts of the world all raring to share their resource mobilisation secrets with you.


New Realities: The Changing Face of Donor Giving

In the past, donors used to be so predictable and easy to deal with. You would send them a proposal and they would help you get it right and then follow up with a good bundle of

cash. They even called you towards the end of the fi nancial year to ask you if you had any idea that merited the surplus funds that they still held. You largely decided on how to use the funds provided – with a good proportion covering for core costs such as salaries and offi ce expenses. Reporting was easier and there were far less questions. Those were the good old days. Many of today’s donors are very different – more demanding, questioning, tight fi sted and diffi cult. For example, they talk of value for money and evidence based approaches. They ask you to contribute to projects despite the fact that you do not have an income of your own – after all, you are not a business! This session will explore the changing nature of donor giving. It will help you adapt to changing realities in order to ensure that the organization mobilizes the funds that it requires.

Can African CSOs Survive on Funding from Individual Donors?

With institutional funding becoming more diffi cult to access, CSO’s are being forced to explore new donor sources. Diffi cult economic environments in key Western

economies, changing partnership rules, requirements for matching funds amongst others have left resource mobilisers scratching their heads on how to balance the books! However, with the growing middle class, coupled with campaigns such as the Kenyans for Kenya campaign, there is growing interest in individual donors. However, can CSOs survive on individual funding? Is it a donor source that African CSOs need to consider seriously? Can CSOs in Africa replicate the success of their western counterparts in tapping large amounts of funds from individual donors? Is the region ready? This session will take an honest and critical look at the individual donor and help you decide on whether or not it’s a market you should consider seriously. For those who are interested in resource mobilization strategy and searching for new funding pastures, this is one session you cannot afford to miss.

Friend or Foe? The Increasing Involvement of Corporations in Development

The last decade has seen corporations play even more critical roles in development. They have been winning large funding awards, coordinating programs in health, agriculture

amongst other sectors. Donors have even allocated matching funds to companies that implement programs that benefi t the poor. Donors are now supporting some Corporate Social Responsibility Programs initiated by companies. One such example is Equity Bank’s “Wings to Fly” that has large funding from MasterCard Foundation, UKAID, USAID and KFW. Yet, many development veterans have traditionally considered corporations an enemy of development and justice, responsible for poverty, exploitation of the poor, destruction of the environment amongst other ills. What has changed? Are corporations becoming a threat to CSOs? What are the implications of this entry into traditional CSO territory? This thought provoking session will put the issues and implications on the table and let you decide. Friend or Foe is one plenary you do not want to miss!

Developing Plans That Work in Evolving Market Place

After all is said and done, the difference between an organization’s success and failure in mobilizing resources is the way it goes about developing and implementing

strategies and tactics that are effective in the market place. The workshop is only worthwhile if you are able to implement the knowledge, learning, ideas, strategies and skills. This session is designed to help you capture the relevant learning in a strategic document that can transform the organization’s fortunes. It is a great plenary with which to close the workshop – fi guratively speaking, “the icing on the cake”.

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The Resource Alliance

The Resource Alliance works with non-profit organisations around the world to help them achieve their financial sustainability by building skills, knowledge and promoting excellence within civil society. An international charity headquartered in London with regional offices in India and Uganda, we aim to be the global network for fundraising, resource mobilisation and philanthropy.

Our networkWe are a global charity with local impact. Our network of NGO leaders, fundraisers, governments, funders, academics and development practitioners stretches all the way around the world.How do we help NGOs increase their fundraising capabilities?

Conferences and events

Prestigious programme of events that bring together fundraisers from around the world – the International Fundraising Congress (IFC), the International Workshop on Resource Mobilisation (IWRM) and Fundraising Online

NGO Awards, Fundraising Awards and the Global Award for Fundraising to recognise and celebrate outstanding achievement in fundraising and share best practice on a global scale

At the Same Table – a series of workshops aimed at bringing together development professionals, fundraisers and philanthropists to foster effective collaboration and learning.

TrainingWe run a series of training programmes aimed at strengthening the capacity and leadership of non-profits around the world, including:

Emerge – designed to build the capacity of on-profits in the developing world so they are not wholly dependent on foreign aid

Future Leaders Programme for Fundraisers – a unique 18-month programme to transform middle and senior fundraising managers into future leaders

Tailored Capacity Development – a customised capacity development service that equips non-profits with the strategy, skills, knowledge and capacity needed to mobilise resources

School of Fundraising– a series of fundraisingcourses aimed at increasing the number of skilled fundraisers around the world.

The Resource Alliance Knowledge HubThe Knowledge Hub is an online one-stop-shop for information on fundraising and philanthropy, including: Case studies Videos Research Guides Blogs Webinars Events and news


Workshopsps

Sexy Brides: Development Sectors Attracting Donor Attention

Development is a roller coaster, with new ideas, programs and sectors attracting donor interest over time. What was yesterdays attraction becomes today’s forgotten bride. CSOs need to

keep in touch with changing donor preferences and adapt their products and services to them in order to continuously attract funding. This session will focus on highlighting sectors and programs that are on the decline as well as emerging ones. It will be useful for those who want to position their organization’s more strategically in the resource mobilization market place.

New Frontiers: Establishing Resource Mobilization Hubs in Other Country Markets

While there are many donors operating in the country in which an organization is domiciled, there are many more donors out there. Often organisations reach a point where they have

approached most serious donors and need to explore new grounds. For others, it is an opportunity to tap new donors in better developed markets. These could be foundations, trusts, corporations and individual donors. Resource mobilisation hubs can play a major role in mobilising unrestricted funding which is critical for providing matching funds as well as covering costs and initiatives other donors may not be interested in. This session will take you through the process required to establish a country hub as well as the opportunities and challenges involved.

The Makeover: Reinventing the CSO When the Gold Runs Out

CSOs rely on donor funding to roll out their programs and implement their missions. To do this, their programs have to be in sync with what donors want. What happens when donors are no

longer interested in what you have to offer? This soul searching and refl ective session will literally help you get your groove back. It will enable you reposition your organization so that you continue getting the resources that are required to implement your mission and programs.

Developing a Competitive Advantage: Becoming First Amongst Equals

In an environment full of competitors and rivals, fi ghting tooth and nail for the limited funding opportunities, organizations need to up their game in order to successfully mobilise resources.

Part of this involves standing out and being well known for excelling in something in a manner that few competitors can match. It also requires being able to assess and identify areas in which you can be more competitive than your rivals. This session is about developing a competitive advantage. It will take you through a process that you can capitalize on in identifying your competitive advantage, show you how to further develop your advantage and capitalize on it during resource mobilisation. It is one session that will help you stand out from the crowd and effectively mobilize resources.

Beyond Core Funding: Covering Overheads in the New Development Landscape

Unlike the past when donors willingly covered overhead costs, times have changed. Few donors are willing to cover overhead costs with those who agree to limiting the size of their

contributions. However, projects cannot be implemented without incurring overhead costs. So how does one go about implementing projects in an environment dominated by reluctant donors? This session will give you a variety of options and strategies of dealing with the donor overhead headache.

The 21st Eastern Africa Resource Mobilisation Workshop and the International Workshop on Resource Mobilisation (IWRM) Africa offers 10 workshops to choose from. You get to choose your preferred workshops

on the second and third day at the Fundraising Market Place. The Market Place will offer 5 sessions on each day from which you can select three. The event will have a variety of experienced practitioners from the region and other parts of the world all raring to share their resource mobilisation secrets with you.

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Online Fundraising: What works and What Doesn’t

The world has become increasingly connected, with the internet now a way of life. Having a website, e-mail and blog is common for many individuals and organisations. Many individuals

and organisations are connected through sites such as twitter and facebook, Whatsapp, instagram, Skype amongst other technologies have enabled people communicate more effectively. Some organizations have taken the step to mobilize funds on-line. While some CSOs’ on-line giving sites have experienced phenomenal success, others are white elephants with hardly any visitors. Just how successful is on-line fundraising in Africa? What works and what doesn’t? This session will be an eye opener for those who want to go “digital” and mobilise funds on-line.

Public Private Partnerships: Opportunities for the Non Profi t

While CSOs have their bundle of expertise, skills, knowledge and capacity, they are not good at doing everything. On the other hand, Government and private sector companies also

have their strengths and defi ciencies. In a world where consortiums and partnerships are the new trends, CSOs are largely being left behind. Are there opportunities for CSOs in Public Private Partnerships (PPPs)? What are the opportunities and challenges? What are the risks involved? What kind of resources can CSOs mobilize through PPPs? This workshop will seek to explore the world of PPPs and open your mind to the opportunities that they hold.

Social Enterprise: Delivering Development Using Business Models

There has been increasing interest in using social enterprise to mobilize funds. However, there is hardly any discussion on how they can be used to implement the organizations mission

or activities. Large corporations such as Kenya’s Equity Bank began with an interest to access the unbanked to fi nancial services. Others such as Kazuri use social enterprise to improve the livelihoods of young girls and women. Social enterprises combine both business and development principles to achieve their social objectives. They can be a powerful strategy in developing a sustainable organization that is assured of implementing its mission into the future. The session will guide you on how you can use social enterprise as a development and sustainability strategy.

The Art of the Deal: Getting Better of Donors in Project Funding

Donors often seem to get the best of us. They get us to agree to their terms in order to secure funding with little or no negotiation on our part. While we are often referred to us partners, we

are in many cases, reduced to being beggars, who are eager to do anything to secure funds. CSOs even have to contribute funds and take most of the risk of the interventions that they implement. Projects are even disruptive to the organization’s staffi ng, systems and organization culture but CSO bear with it because of funds. Yet, donors need us as much as we need them. Without our capacity, infrastructure, knowledge and skills, they cannot implement their own missions and programmatic intentions. This session is about equipping you with the skills to negotiate better terms with your donor partners. It will help you identify and appreciate your true value. For those interested in polishing their negotiation skills, “The Art of the Deal” is one session you will enjoy.

Friends in High Places: Getting Donors to Fundraise for You!

The reality is that many organizations are keener in getting donors to give them money than meeting their part of their bargain. Many of the great proposals and promises fail to

materialize because less attention is paid to giving the donors a superior service and return to their investment. While there are thousands of CSOs engaging donors for money, there are very few that satisfy the donor. It’s hard to increase your donor funding when you are constantly annoying and stressing the few that you have! Your donor portfolio will not grow by recruiting and then loosing donors. Rather, it will grow by recruiting and retaining donors. This session is about strategic donor care. Getting donors to love and treasure you… talk about you to other donors and bend rules so that they can continue working with you. It’s about getting them to make you the model or standard for other organizations. Finally, it’s about getting them to mobilize funds for you.

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9Evolution Adapting to the New Fundraising Market Place 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10 Evolution Adapting to the New Fundraising Market Place10 Evolution Adapting to the New Fundraising Market Plaaccee

The all-inclusive registration fees covers:- Full four day workshop program (Tuesday 2nd December 2014, 1.00pm to Friday 5th December 2014, 12.30pm)

Three nights hotel accommodation (Tuesday 2nd – Thursday 4th December 2014)

All meals from 2nd December 2014 (evening tea and dinner) to 5th December 2014 (breakfast and lunch)

Self-contained single standard room

Workshop materials

Certifi cate of attendance

Euro 930 Residential

The all-inclusive registration fees covers:-

Full four day workshop program (Tuesday 2nd December 2014, 1.00pm to Friday 5th December 2014, 12.30pm)

No accommodation

Lunch and tea throughout the workshop period

Workshop materials

Certifi cate of attendance

Euro 650 Non-Residential

Workshop Fees

“Full participation in 21st Eastern Africa Resource Mobilisation Workshop - Evolution: Adapting to the New Fundraising Market Place is applicable for 45.00 points in Category 1.B – Education of the CFRE International application for initial certifi cation and/or recertifi cation.”

The workshop is the best well-priced international resource mobilisation event giving you great value for money. You get a single self-contained room, complete with TV, in a 5 star hotel, some of which have a spectacular view of the Indian Ocean with unbelievable sunsets, great buffet meals: breakfast, lunch, dinner and two tea breaks, two bottles of water per day – one each in the morning and afternoon session, training material, all on DVD, so that you can share it with your colleagues and friends, a beach party on the beautiful beaches of Mombasa.

21st EARMWEvolution: Adapting to the New Fundraising Market Place


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DELEGATE REGISTRATION FORM

Bank DetailsKenya Association of Fundraising ProfessionalsConsolidated Bank of Kenya Koinange Street, Nairobi - Kenya. Account number: 10011200000540 Swift Code: CONKKENA

Contact usKenya Association of Fundraising ProfessionalsP.O. Box 26245 – 00100 Nairobi, KenyaTelephone: +254 (20) 3523327/2073962/2715277Mobile: +254 718 041665/0770 [email protected]

Workshop Registration Fees Selection Selection

EVOLUTION Accommodation on 2nd, 3rd & 4th December 2014 EURO 930

EVOLUTION No Accommodation (Non-Residential) 2nd - 5th December 2014 EURO 650

Spouse Supplement/ Double Room Euro 50 per night x nights EURO...........

Extra Night/ Single Standard Room

Euro120 per night x nights EURO...........

Please note: The registration fee covers the cost of accommodation on the program dates only, If you wish to book for any additional nights please specify the dates and number of nights above.

MODE OF PAYMENT (Please tick as appropriate) - Bookings NOT valid until correct payment is received.

BY CHEQUE payable in EURO or Ksh to Kenya Association of Fundraising Professionals – euro cheques not accepted BY BANK TRANSFER payable to Kenya Association of Fundraising Professionals - Attach a copy of the transfer form. BY CASH payable to Kenya Association of Fundraising Professionals Secretariat BY MPESA to KAFP offi ce mobile number +254 (0) 718 041665

NB. Payments can be made in EURO or KSH. Please note that exchange rate supplied will be the rate in effect on the day of transaction, not necessarily the day you make the booking. Cost of transfer will be borne by client.

CANCELLATION POLICY: Cancellations received on or before 1st November 2014 are subject to cancellation charge of EURO 100. No refunds will be made for cancellations received after the above date or in the event of a no show/non attendance.

VISAS - Please note that it is delegate’s own responsibility to secure a visa entry to Kenya. KAFP can assist you with your application. However, all requests must be made at least 8 weeks prior to the workshop. CORRECTIONS: Whilst the program is correct at the time of publication, the conveners reserve the right to amend the program at any time.

Date.................................................................................. Signature...................................................................................


Coffee TalkThese are two hour interactive sessions which are held monthly giving participants the opportunity to be inspired, inject new ideas to their cause and professions and offer inspirational experiences to successfully achieve their ideal goals.

Consultancy and TrainingKenya Association of Fundraising Professionals supports development organisations to strengthen their resource mobilisation capacity through tailored consultancy training and advisory services. We offer tailor-made training and consultancies to suit the specifi c needs of the organization while strengthening their capacities. The client-centred support focuses on three main areas: Conduct training that is tailored to suit individual organisation needs Interventions to help organisations solve specifi c problems or enhance needed capacities Developing Resource Mobilisation Strategic Plans

Kenya Association of Fundraising Professionals

For more informationKenya Association of Fundraising ProfessionalsRegent Court, Suite B2, Argwings Kodhek Road Hurlingham, Nairobi, Kenya Telephone: +254 (20) 2073962 3523327 +254 (0) 718 041 665P.O.Box 26245 -00100 Nairobi, Kenya Email: [email protected], Website: www.fundraisingkenya.org

Kenya Association of Fundraising Professionals is a not for profi t voluntary membership association that serves as an umbrella organization for fundraisers. Our main purpose is to encourage people involved in fundraising and resource mobilisation to adopt

and promote high standards of ethical practice and inject professionalism. KAFP as a forum gives fundraising professionals a voice commensurate with the important role they play in mobilizing and providing the resources required for national development.Association of Fundraising Professionals (AFP) has an agreement of cooperation and protocol of agreement with Kenya Association of Fundraising Professionals (KAFP). The Association of Fundraising Professionals (AFP) headquartered in Arlington, Virginia, USA is the world’s largest professional body for fundraisers. It represents 30,000 members in 212 chapters throughout the world, working to advance philanthropy.AFP does this by enabling people and organisations to practice ethical and effective fundraising. The core activities through which AFP fulfi lls this mission include education, training, mentoring, research, credentialing and advocacy.

Kenya Association of Fundraising Professionals is a Participating Organisation in the Certifi ed Fund Raising Executive International Program. CFRE International offers the only internationally-recognised baseline professional credential for philanthropic fundraising executives. Certifi ed Fund Raising Executive (CFRE) International certifi es fundraising professionals who demonstrate the knowledge, skills and commitment to the highest standards of ethical and professional practice in serving the philanthropic sector.

CFRE International fulfi lls this mission by establishing and administering a voluntary certifi cation process based on current and valid standards that measure competency in the practice of philanthropic fundraising. In furtherance of its mission, CFRE International promotes voluntary certifi cation, in dialogue with government and other bodies globally, as the preferred alternative to licensure and/or government regulation.

Membership to Kenya Association of Fundraising Professionals is recognized as a commitment to achieving and maintaining professional standards in the practice of fundraising. Membership to KAFP is divided into:

1. Individual membership 2. Group membership

KAFP Membership benefi ts include:- Access to members only resource materials on our website www.fundraisingkenya.org Relate with local and international fundraising networks Upgraded and updated on fundraising, the latest trends and techniques Benefi t from discounts on our events’ fees Receive a membership card

Membership

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