the changing face of corporate fundraising

The changing face of Corporate Fundraising

Douglas Campbell Rouse

Corporate Partnerships Director

Save the Children UK

Global economy



Save the Children Corporate Partnerships

Organisational Value (GIK)



How many

partnerships opportunities

with a company

can you think of?



Save the Children “value” partnership

opportunities from every Corporate Partner:

1. Substantial donations.

2. Core Business opportunities.

3. Supporter Acquisition/Staff Engagement.

4. Campaigning and Advocating.

5. Commercial/Marketing activity.

6. Gift in Kind.



Donations

Donations



Core Business Activity



Supporter Acquisition/Staff Engagement



Campaigning and Advocating



Commercial/Marketing activity



Gifts in Kind



NOT FOR PROFIT STRUCTURE TO DELIVER

SUCCESSFUL OUTCOMES

1. CEO / Senior Management Buy in.

2. Clear structure in Corporate Partnerships Team

New Business

Account Management.

3. Establish cross organisational groups for bigger

partnerships e.g. Programmes, Policy, Campaigns, Marketing.



CORPORATE STRUCTURE

TO DELIVER SUCCESSFUL OUTCOMES

1. CEO / Senior Management Buy in.

2. Account Management Team / Charity Champions.

3. Open communication channels – internal and

external.

4. Cross organisational groups for bigger partnerships.



New vision for

Reckitt Benckiser

Partnership 2013-2020

RB AND SAVE THE CHILDREN ARE helping TO

STOP DIARRHOEA BEING THE WORLD’S

SECOND BIGGEST KILLER OF CHILDREN

UNDER FIVE BY 2020 with initial funding of £23.5

million to 2015

BRAND & COMMERCIAL INITIATIVES

GLOBAL EMPLOYEE

ENGAGEMENT PROGRAMMES RESEARCH INNOVATION



QUESTIONS?

the changing face of corporate fundraising

Documents