me, today, tomorrow - xmedialab

Me, Today, Tomorrow

Trond Bugge, Future Rewind, +46 735324022, trondbugge@me.com

Me

Value Added services in Telecom

1984

2001 2002 2003 2005 2006 2007 2008 2009 20111993 1997 20101998

Certified Future StrategistExperienced Mobile Entrepreneurwith track record from both sectors

= Mobile Future Strategist

Today, 8 trends

More accurate and more visual location data, also indoor

More physical sharing of digital data

Check-ins will grow, learn to predict, give stronger value, and include ordering and payment possibilities

Serendipity behavior

More reasons to check-in...

Growing distribution of hyper-relevant mobile offers

Growth of contextual search, share & action

See-Hear-Buy @ Yokosuka

More ALIVE gameplay EpicMix

Wider spread of connected sensors& online expectations within retail

Growing use of geo-tagging in life safety situations- 112- employee safety - police tips- medical patient tracking- insurance damage, etc

Tomorrow

1997

2011

2025IM

PACT

TIME

EXPECTATIONS

SOURCE: PAUL SAFFO

Rapid growth in use of mobile applications with LBS

Juniper forecasts that by 2014 the global opportunity for LBS will reach $13 billion

New real-time needs and behavior will continue to drastically change our private and working lives

...and give room for more entrepreneurs!

Happy to be here :-)