me, today, tomorrow - xmedialab

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Me, Today, Tomorrow Trond Bugge, Future Rewind, +46 735324022, [email protected]

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First keynote to spark the day at XMediaLab with it´s Location-based theme in Malmö, Sweden, November 2011.

TRANSCRIPT

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Me, Today, Tomorrow

Trond Bugge, Future Rewind, +46 735324022, [email protected]

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Me

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Value Added services in Telecom

1984

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2001 2002 2003 2005 2006 2007 2008 2009 20111993 1997 20101998

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Certified Future StrategistExperienced Mobile Entrepreneurwith track record from both sectors

= Mobile Future Strategist

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Today, 8 trends

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More accurate and more visual location data, also indoor

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More physical sharing of digital data

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Check-ins will grow, learn to predict, give stronger value, and include ordering and payment possibilities

Serendipity behavior

More reasons to check-in...

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Growing distribution of hyper-relevant mobile offers

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Growth of contextual search, share & action

See-Hear-Buy @ Yokosuka

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More ALIVE gameplay EpicMix

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Wider spread of connected sensors& online expectations within retail

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Growing use of geo-tagging in life safety situations- 112- employee safety - police tips- medical patient tracking- insurance damage, etc

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Tomorrow

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1997

2011

2025IM

PACT

TIME

EXPECTATIONS

SOURCE: PAUL SAFFO

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Rapid growth in use of mobile applications with LBS

Juniper forecasts that by 2014 the global opportunity for LBS will reach $13 billion

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New real-time needs and behavior will continue to drastically change our private and working lives

...and give room for more entrepreneurs!

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Happy to be here :-)