marketing your ecommerce site

Marketing your Ecommerce site

Research! - understand the

market

• Competitive Analysis / Industry Analysis– Industry analysis - define the strategy– Competitive analysis - look at the competitors

– Ask yourself: 

Do I know who my target audience are and what they like?

If not you may need to do some more research.

Research! - understand the

market

BrandingSay what you do

• What are we offering?• What makes us different?• Delivers the message clearly• Confirms your credibility

5

Branding is fundamental to a business

• Corporate value• Vision and consistency• Clear communication

Branding

6

Best Global Brands

• Coca Cola

• Microsoft

• Intel

• Nokia

• Disney

• McDonald’s

• Mercedes

• BMW

7

What they have in common

• Passionate brand identity

• Consistent visual approach

• Clear brand attributes

• Usually category leaders

Branding• Professional

• Logo

• Brand image

Pricing• Competitive pricing

Pricing• Competitive pricing

• Knowing the market

Pricing• Competitive pricing

• Knowing the market

• Anticipate trends

Pricing• Competitive pricing

• Knowing the market

• Anticipate trends

• Watch the competition

Pricing• Competitive pricing

• Knowing the market

• Anticipate trends

• Watch the competition

• Offer more

QUALITY IMAGES |DESCRIPTIONS

GREAT IMAGES SELL

Images

QUALITY IMAGES |DESCRIPTIONS

ALT TEXT | URLS | VIDEO

Images

Alt text is the text that pops up when you mouse over the image

QUALITY IMAGES |DESCRIPTIONS

ALT TEXT | URLS | VIDEO

Images

Clear |short |punchy

Transparent |Honest

Revise v benchmarks

Descriptions

Descriptions

Descriptions

Information

• Offer unbiased information

Viso Marketing visomarketing.com 07512986501

Information

• Offer unbiased information• Become a resource

Information

• Offer unbiased information• Become a resource• Be the expert

Design

• Beautiful design sells

Viso Marketing visomarketing.com 07512986501

Design

• Beautiful design sells• Good design commands a premium

price

Viso Marketing visomarketing.com 07512986501

Design

• Beautiful design sells• Good design commands a premium

price• Invest in design

Viso Marketing visomarketing.com 07512986501

Design

• Beautiful design sells• Good design commands a premium

price• Invest in design

Viso Marketing visomarketing.com 07512986501

Test it –

Products |Concepts| Descriptions> Focus groups

Test it –

Products

Concepts

Descriptions Focus groups

Promotion

FB|TW|YT |Blog |Reviews

Gifts |keywords |Linking

Update

Regular new items |Speling |Check competition | Comments

Comments from

customers are

like free surveys!Update

Regular new items |Spelling |Check competition | Comments

Testimonials

………….…boost your sales 30 to 50% instantly by using customer testimonials.

Call to Action

Create actionable Calls to action

Call to Action

Create actionable Calls to action

Check it

• Research• Branding• Pricing• Images• Descriptions• Information

• Design• Test it• Promotion• Update• Testimonials• Calls to Action

Viso Marketing visomarketing.com 07512986501

Viso Marketing visomarketing.com 07512986501

Thank you !

Any questions ?

just give me a call !