linkedin business effeiciencies

UsingSOCIAL MEDIA FOR BUSINESS EFFICIENCYwith LinkedinDecember 2016Gina Daschbach Marketing, LLC @ginadaschbach

Gina Daschbach Marketing, LLC

HOW LINKEDIN INCREASES

EFFECIENCIESFaster AccessStreamlining

Analytics

• Rapid search capabilities• Streamline lead acquistion process• Automation and analytics• Search Effeciencies– Make yourself more searchable,

prospects can find YOU faster (keywords, summary)

– Faster access to prospects through advanced search• Recruiting

Gina Daschbach Marketing, LLC

LINKEDIN– B2B’s most

powerful Social Media Network

• a B2B tool with 300,000,000 users• Not just Facebook for business • More like a Rolodex on steroids• WHAT IT’S NOT – not just a place to

post resumes or scour for new jobs• Networking, lead generation,

relationship building, & publishing• Used well, it builds trust and

industry expertise

B2C vs B2B

Gina Daschbach Marketing, LLC

THIS PRESENTATION

– You’ll Learn

• Tips for Profile Optimization – photos, description, keywords and

summary• Connections – how many you need, how to get them,

what to do with them• Networking & Leads Acquisition – powerful tips for Social Networking• Publishing Platform – how this can build trust and industry

expertise

Viewing Profiles is the #1 activity on LinkedIn.

Gina Daschbach Marketing, LLC

PROFILE OPTIMIZATION

– Photos

• Will your photo win them over in less than a second? • Use a good photo• Not having a picture is like

having a bag on your head. • Bad photos can be just as bad. • Show Head and shoulders - 60%

of picture should be of your face.

EXTRA – Customize your LinkedIn Profile URL

Gina Daschbach Marketing, LLC

PROFILE OPTIMIZATION

– Headlines

EXAMPLE: “I help electronics

manufacturers (name target market group of

people) and (what is the result) find distribution

channels for in the Metro NY area.”

• What is your LinkedIn “Headline” – not your job title. Be specific about industry and expertise. • Bring keywords into your

headline, they can influence your Google/Bing searches.• Think of the viewer “Can this

person help me get what I want.”

Gina Daschbach Marketing, LLC

PROFILE OPTIMIZATON – Summary Content

SUMMARY (Example: “You’re an engineer….

that’s why you need me”)

• Does your summary build credibility with your ideal client• Identify your target market

and client - then write to their needs in a compelling manner. • Try to write ABOUT THEM

instead of ABOUT YOURSELF. Then explain why you are the best.

Gina Daschbach Marketing, LLC

PROFILE OPTIMIZATION

– Keywords

• Focus on keywords and repeat them in your profile summary, interests and skill endorsements to increase profile views. • This is your own personal SEO

Factory – Google Loves LinkedIn.• LinkedIn profiles are often

surfaced in top Google Search results.

PRO TIP: Within your summary include this: “Add me to your LinkedIn network, my email address is:___________”.

GOOGLE SEARCH: linkedin/electronic sales representative new york

Gina Daschbach Marketing, LLC

CONNECTIONS – Strive for 500+

Connections

THE BONUS: Hit 500+connections,

and the computer algorithms give you

higher rankings during searches.

• 500 connections is the magic number for Social Validity and Social Proof• After 500 – the popularity

contest is over – LinkedIn no longer tracks and displays your number of connections. • You have achieved your

professional standing an endorsement of your professional capability.

Gina Daschbach Marketing, LLC

CONNECTIONS – Best Practices

Do this tomorrow morning “Nice meeting with

you at the ERA Holiday Dinner – I’d like to add you to my

professional network”

• Get into the habit of connecting with people on LinkedIn• MODERN-DAY BIZ CARD –

instead of wrapping business cards in a rubber band to sort through later, immediately, instantly search the contact on LinkedIn and connect to them. • GET THE APP on your phone if

you don’t already have it.

Gina Daschbach Marketing, LLC

CONNECT WITH THE RIGHT PEOPLE

TIP: Consider what email account you want to connect

with LinkedIn. (personal/business)

• GET TO 500+ – but with the right connections.

• Check your 1st degree connections - Try to keep them relevant.

• HOW TO: Ask someone to join your network by sending them an invitation to connect. When they accept your invitation, they'll become a 1st-degree connection.

• 1st-degree connections are given access to the primary email address on your account.

Gina Daschbach Marketing, LLC

PLACES TO CONNECT FROM

• A member's profile • Search results• “Add Connections” page (which

looks through your email address book),

• The ”People You May Know” page • Someone else’s Connections1. Go to a connection's profile 2. Click the number of their connections in

the right corner under their title. 3. This will take you to

the Connections box on their profile.

Gina Daschbach Marketing, LLC

SOMEONE ELSE’S

CONNECTIONS

• VIEW CONNECTIONS BY: – ALL see all visible connections.– SHARED see connections in common.– NEW see connections added to that person's

network within the last 24 hours, or since you last signed on.

– SEARCH their connections – magnifying glass.• VICE VERSA– Unless you choose to lock this down, your

1st-degree connections can see your list of connections.

– This lets them browse your network and find mutual friends and colleagues and vice versa

Gina Daschbach Marketing, LLC

PAID PREMIUM SERVICE

InMail and more

• WHO’S VIEWING YOUR PROFILE– Take action when someone views your profile• INMAIL– LinkedIn messages have an 85% open rate over basic

email, starting conversations more quickly. – Message individuals who you may not want to connect

directly with yet. • PREMIUM SEARCH FILTERS– Refine your searches and get to the right people more quickly. • PROFILES PER SEARCH– Basic (free) members access to 3rd degree Profiles. – Unlimited search limit when you upgrade to the Business Plus • SAVED SEARCH ALERTS – Automation! - LinkedIn will email you leads -Saved Search

Alerts go right to your inbox. – LinkedIn will email you any new profiles that fit your

search criteria on a weekly basis.

Gina Daschbach Marketing, LLC

NETWORKING AND LEAD

ACQUISITION – How to

Network on LinkedIn

• 3 WAYS TO NETWORK:1. Direct Outreach2. Referrals (1st, 2nd, 3rd degree) 3. Groups • HOW MUCH TIME? • Set aside 15 -30 minutes a day

for networking. • USE THE “LINKEDIN

CONTACTS” feature to monitor network updates and stay in touch with contacts you many not regularly interact with.

Gina Daschbach Marketing, LLC

JOIN LINKEDIN GROUPS

– More Connections

BONUS: You can connect with someone directly

through a group without a 1st degree connection and by sending an InMail without

character limitations.

• JOIN 10 LinkedIn GROUPS – Will help you reach “500” – Start with alumni groups and

professional groups. – Check your Connections to see

what Group they belong to.• ENGAGE, COMMENT, LIKE AND

SHARE– Meet like-minded people on topics

you’re interested in and on which you have expertise to share.

Gina Daschbach Marketing, LLC

HOW TO REQUEST A

CONNECTION

• Under the Profile picture is where you will find the CONNECT button.

• Always personalize Connection requests.

• Do not use the generic text LinkedIn supplies.

• Spark their memory or briefly introduce your goals or risk being ignored.

Gina Daschbach Marketing, LLC

PUBLISHING PLATFORM

Your own Publishing Network 3 TYPES OF POSTS• SHARE AN UPDATE– limited characters, add a photo, link. – This will appear in your Connections

newsfeed. • POST A PHOTO• WRITE AN ARTICLE – long-form, formatted blog posts, share

your thoughts on the latest industry trends.

– Sends a notification to your connections to let them know about your new post.

– Share in Groups!

Gina Daschbach Marketing, LLC

YOU ARE THE REAL POWER

BEHIND LINKEDINHumanity

makes the difference.

• LinkedIn gives us the tools – but we must nurture and grow our own relationships – no machine can truly do that.

• We’ve all learned that we can’t go to a networking event, hand out a ton of business cards and then sit back and get ready to write orders.

• There are more steps to building that relationships.

• Stay Human! Make real connections.

LINKEDIN @ginadaschbachEMAIL gina@ginadaschbach.comWEBSITE ginadaschbach.comPHONE 845.323.3595

- Social Media Strategy

- Profille Audit/Updates

- Visual Content- One to One

Training- Presentations

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