leveraging social media -- intro to newswriting

LEVERAGING SOCIAL MEDIA FOR NEWSWRITING

Amanda Clay Powers @amandaclay

Coordinator of Research ServicesSocial Media Research Librarian

MSU LibrariesOctober 27, 2015

SOCIAL MEDIA = THE NEW RÉSUMÉ???

YES!andSort of…

IT’S ALL ABOUT

IDENTITY

FACT: THEY WILL GOOGLE YOUWHAT WILL THEY FIND?

IF THEY CAN’T FIND YOU, THEY WILL WONDER WHY

?

YOUR ONLINE REPUTATION MATTERS

93% of recruiters are likely to look at a candidates online social profile

55% of employers reassessed opinions of candidates (+/-)

Jobvite Social Recruiting Survey 2014

94% OF EMPLOYERS “USE OR PLAN TO USE” FOR RECRUITING

94% on LinkedIn Professional Experience Length of Professional Tenure Specific Hard Skills

65% on Facebook and 55% on Twitter Cultural Fit Industry Related Posts Professional Experience

Jobvite 2013, 2014

BENEFITS FOR EMPLOYERS

Reppler.com 2011

PEOPLE GET JOBS USING SOCIAL MEDIA

Jobvite 2013

78% of recruiters have hired through a social network

92% LinkedIn24% Facebook14% Twitter

HOW DO PEOPLE USE SOCIAL MEDIA?

•74% are using social networking sites•71% Facebook•28% Pinterest•28% LinkedIn•26% Instagram•23% Twitter

Pew Internet Social Networking Fact Sheet – September 2014

YOU CAN TAKE ADVANTAGE

•Be Consistent and Unique in Branding•Bend Google to Your Will: Try Google+ •Create a Public View on Facebook•Create a Professional Twitter Account•Get Your Résumé on LinkedIn•Get SEO to Work for You•Be Who YOU Want to Be

MAKE IT WORK FOR YOU

LINKEDIN

FIRST STEP: LINKEDIN

CUSTOMIZE

Brand YourselfCreate a Custom URLAdd KeywordsUse the Profile Badge Link to Your Personal PagesAdd to Your Business Card

LINKEDIN TIPS

Completely fill out your profileStart finding connectionsKeep it up-to-dateMake introductions Join groupsCongratulate people!

TWITTER

NOT OPTIONAL FOR NEWSIES

TWEET LIKE A PROTweet short and smart Be interesting and build relationships – don’t be a robot

Retweet and respond to othersUse the right hashtag / Never hijack a trending tag

Use search.twitter.com to monitor brands, etc.Follow people to get noticed and get followers

MSU LIBRARIES’ TWITTER GUIDE

FACEBOOK

USE THE PUBLIC VIEW

FACEBOOK TIPS

Create a public view that works“Follow” pages to get industry news Create Lists Target your updatesKeep it clean

@amandaclay

SO WHAT IS THE NEXT STEP?Create an online presence that works for

you.

techyin.com

CLEAN IT UPFacebook Clean up TimelineMake Friend Lists Adjust Privacy Settings

Highlight Experience

Post Publicly

Twitter Make Twitter

Private Obscure Your

Name/Handle Go Through By

Tweet Create a

Professional Twitter Account

LOOK FOR GUIDANCE FROM YOUR PROFESSION

Professional AssociationsTop CompaniesIndustry LeadersCompetitive Intelligence

THEN DIG DEEPER

• Investigate Your Industry• Engage on Twitter Find Companies and Associations on Facebook• 59% of Journalists Use Twitter (2013)

• Pick Your Move•Add Social Media That Works for You•Demonstrate Expertise (blog, Facebook, Twitter)•Network with Classmates and Pros (LinkedIn)

http://www.adweek.com/socialtimes/journalists-twitter/486900

TWITTER AGAIN!

STALKING JOURNALISTS Twitter Lists Shorty Awards Poynter “Best Twitter Feeds” Journalist’s Toolbox (Twitter Resources)

MY FAVORITES Andy Carvin, @acarvin – social-media strategist at NPR Anthony De Rosa, @AntDeRosa – social media editor at Reuters AP Planner, @ap_planner – upcoming events for journalists Clay Shirky, @cshirky – commentator Lexi Mainland, @lexim – former @nytimes and @pbs Liz Heron, @lheron – director of social media at Wall St Journal Neiman Lab, @neimanlab – Harvard journalism project / news Poynter, @poynter – news site Yoni Applebaum, @Yappelbaum – senior editor @TheAtlantic

VALUE ADDED TWEEPS Internships and jobs for Students,

@comminternships AP Style Book, @apstylebook – AP Style Guide Kenna Griffin, @profkrg – Mass Communications

Professor Overheard in the Newsroom, @Ohnewsroom – Satire Jim Romennesko, @romenesko – Journalism and

Media

TWITTER RECOMMENDS…

Tweet Your BeatUse Hashtags for ContextShare What You Are ReadingCite Your SourcesKeep Your Bio UpdatedFollow Other Journalists / Create Listshttps://media.twitter.com/best-practice/for-newsrooms-and-

journalists

TODAY’S BRAVE NEW WORLD: YOU NEED TO…

•Learn how to manage your online information and relationships•Develop an online identity that works•Network professionally online•Find social tools that do good work for you

Amanda Clay Powers

Associate ProfessorCoordinator of Research ServicesSocial Media Research Librarian

Mississippi State University Libraries

apowers@library.msstate.edu

@amandaclay

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