leveraging social media -- intro to newswriting
TRANSCRIPT
LEVERAGING SOCIAL MEDIA FOR NEWSWRITING
Amanda Clay Powers @amandaclay
Coordinator of Research ServicesSocial Media Research Librarian
MSU LibrariesOctober 27, 2015
SOCIAL MEDIA = THE NEW RÉSUMÉ???
YES!andSort of…
IT’S ALL ABOUT
IDENTITY
FACT: THEY WILL GOOGLE YOUWHAT WILL THEY FIND?
IF THEY CAN’T FIND YOU, THEY WILL WONDER WHY
?
YOUR ONLINE REPUTATION MATTERS
93% of recruiters are likely to look at a candidates online social profile
55% of employers reassessed opinions of candidates (+/-)
Jobvite Social Recruiting Survey 2014
94% OF EMPLOYERS “USE OR PLAN TO USE” FOR RECRUITING
94% on LinkedIn Professional Experience Length of Professional Tenure Specific Hard Skills
65% on Facebook and 55% on Twitter Cultural Fit Industry Related Posts Professional Experience
Jobvite 2013, 2014
BENEFITS FOR EMPLOYERS
Reppler.com 2011
PEOPLE GET JOBS USING SOCIAL MEDIA
Jobvite 2013
78% of recruiters have hired through a social network
92% LinkedIn24% Facebook14% Twitter
HOW DO PEOPLE USE SOCIAL MEDIA?
•74% are using social networking sites•71% Facebook•28% Pinterest•28% LinkedIn•26% Instagram•23% Twitter
Pew Internet Social Networking Fact Sheet – September 2014
YOU CAN TAKE ADVANTAGE
•Be Consistent and Unique in Branding•Bend Google to Your Will: Try Google+ •Create a Public View on Facebook•Create a Professional Twitter Account•Get Your Résumé on LinkedIn•Get SEO to Work for You•Be Who YOU Want to Be
MAKE IT WORK FOR YOU
FIRST STEP: LINKEDIN
CUSTOMIZE
Brand YourselfCreate a Custom URLAdd KeywordsUse the Profile Badge Link to Your Personal PagesAdd to Your Business Card
LINKEDIN TIPS
Completely fill out your profileStart finding connectionsKeep it up-to-dateMake introductions Join groupsCongratulate people!
TWEET LIKE A PROTweet short and smart Be interesting and build relationships – don’t be a robot
Retweet and respond to othersUse the right hashtag / Never hijack a trending tag
Use search.twitter.com to monitor brands, etc.Follow people to get noticed and get followers
USE THE PUBLIC VIEW
FACEBOOK TIPS
Create a public view that works“Follow” pages to get industry news Create Lists Target your updatesKeep it clean
@amandaclay
SO WHAT IS THE NEXT STEP?Create an online presence that works for
you.
techyin.com
CLEAN IT UPFacebook Clean up TimelineMake Friend Lists Adjust Privacy Settings
Highlight Experience
Post Publicly
Twitter Make Twitter
Private Obscure Your
Name/Handle Go Through By
Tweet Create a
Professional Twitter Account
LOOK FOR GUIDANCE FROM YOUR PROFESSION
Professional AssociationsTop CompaniesIndustry LeadersCompetitive Intelligence
THEN DIG DEEPER
• Investigate Your Industry• Engage on Twitter Find Companies and Associations on Facebook• 59% of Journalists Use Twitter (2013)
• Pick Your Move•Add Social Media That Works for You•Demonstrate Expertise (blog, Facebook, Twitter)•Network with Classmates and Pros (LinkedIn)
http://www.adweek.com/socialtimes/journalists-twitter/486900
TWITTER AGAIN!
STALKING JOURNALISTS Twitter Lists Shorty Awards Poynter “Best Twitter Feeds” Journalist’s Toolbox (Twitter Resources)
MY FAVORITES Andy Carvin, @acarvin – social-media strategist at NPR Anthony De Rosa, @AntDeRosa – social media editor at Reuters AP Planner, @ap_planner – upcoming events for journalists Clay Shirky, @cshirky – commentator Lexi Mainland, @lexim – former @nytimes and @pbs Liz Heron, @lheron – director of social media at Wall St Journal Neiman Lab, @neimanlab – Harvard journalism project / news Poynter, @poynter – news site Yoni Applebaum, @Yappelbaum – senior editor @TheAtlantic
VALUE ADDED TWEEPS Internships and jobs for Students,
@comminternships AP Style Book, @apstylebook – AP Style Guide Kenna Griffin, @profkrg – Mass Communications
Professor Overheard in the Newsroom, @Ohnewsroom – Satire Jim Romennesko, @romenesko – Journalism and
Media
TWITTER RECOMMENDS…
Tweet Your BeatUse Hashtags for ContextShare What You Are ReadingCite Your SourcesKeep Your Bio UpdatedFollow Other Journalists / Create Listshttps://media.twitter.com/best-practice/for-newsrooms-and-
journalists
TODAY’S BRAVE NEW WORLD: YOU NEED TO…
•Learn how to manage your online information and relationships•Develop an online identity that works•Network professionally online•Find social tools that do good work for you
Amanda Clay Powers
Associate ProfessorCoordinator of Research ServicesSocial Media Research Librarian
Mississippi State University Libraries
@amandaclay
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