leveraging social media

LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Twitter Cohort GroupConference Call 2: June 6, 2011

Track 1: Beginner

Beth Kanter and Julie Pippert, Zoetica

Agenda

Roll Call (5 minutes)Wiki Questions (5 minutes)Twitter Experiment: Art of Tweeting (20 minutes)Peer Assist (25 minutes)Reflection and Next Call

Roll Call: Phone/Voice

When I call your name, Unmute by *7, say hello and Mute by *6

Type into the chat: Last month we shared some tips on articulating a SMART Twitter objective, identifying the audience, and designing your profile. What did you put in practice?

http://zoetica-training.wikispaces.com/Participants+Track+1

Wiki: Remember Your Journals

Reflections to add:

What did you do?What did you learn?What is not yet clear?

A reminder about where to get “just in time” help ….

http://zoetica-training.wikispaces.com/help

http://www.facebook.com/Beth.Kanter.Blog

The Art of Tweeting

Steps 3 and 4http://zoetica-training.wikispaces.com/twitter

Who will Tweet?What will you Tweet?Writing Great TweetsListen and find people to followWork Flow

Who Will Tweet?

Nonprofit Brand

Artistic Director

Who Will Tweet?

Executive Director

Who Will Tweet?

Staff person

Who Will Tweet?

• Tweet relevant valuable information (not your organization)

• 1 out of every 10 Tweets about your organization• Introduce followers to each other• Promote on other channels• Use #hashtags • Reply instead of post• Say something provocative or funny• Ask questions

What To Tweet

Omit Needless Words Describe, Simplify, Avoid

One thought per Tweet

Writing Great Tweets

Type into the Chat: What makes this a great Tweet?

What about this Tweet?

Type into the Chat: What makes this a great Tweet?

“Reply to any direct questions you get. To not do so is to miss the point of the Twitter altogether.”

– Jo Johnson, marketing manager

Source: Marc Van Bree

Twitter for Us - Part II 16

Basic Searching

#2amt

Type into the chat: What phrases, keywords, or hashtags do you need to search for?

Download spreadsheet of your followers and get to know them

Find specific people to follow or search profiles based on your keywords

Use Twitter List Feature To Keep Them Organized

Search

Scan

ReplyCompose

Office Minutes

Twitter – 15 Minute Work Flow

Get Organized!

Peer Assist

*6 mute*7 unmute

Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?

Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitterHomework: Step 4/5Notes on the Wiki, Next Meeting July 11th