leveraging social media for sales success

Leveraging Social Mediafor

Marketing & Sales Results

Jennifer Schaus

Washington, DC



Agenda:

Introduction / BackgroundPresentationConclusions

Question / Answer



Introduction / Background: - Consulting firm providing sales & marketing support:

B2G sector

B2B sector

- 8 years in business

- Industry agnostic



Our Services: * Social Media Marketing

* Blogging* Press Release

* Website Content* Brochure Content

* Linkedin Management* Twitter & Facebook Management

* Media Coverage



Social Media

* WHAT Is It?

* WHY Use It?

* HOW to Use it?



Social Media – WHAT Is It?




WEB 2.0

“Means of interactions among people in which they create, share & exchange

information & ideas in virtual communities & networks” WIKI




* Platform for Sharing Content* Expanding Contacts / Network

* Interactive & Dynamic* No Boundaries

* Personal / Business Applications



Social Media – WHY Use It?




ADVANTAGES / BENEFITS:Branding

Marketing / AdvertisingFree Message – YOUR BILLBOARD!

Share KnowledgeBuild Credibility

No Geographic LimitsExpand Business

And………….




Obtain Customers!!!



END GOAL: Obtain Customers!!

WHY Do Customers Buy?

* Have a need * Know you - personal* Trust you - credible

* See value – understand ROI* Price Is Right



Social Media – HOW To Use It?



Social Media – HOW To Use It?

* Who Knows You?

* Who Trusts You?


Marketing & Sales ResultsSocial Media – HOW To Use It?

Make It Personal



* Build Credibility

* Build Trust

HOW?! CONTENT!!



CONTENT IS KING !!!

* White Papers* Tips

* Webinars * Answer Questions

* Newsletters* Press Releases

* Obtain Media / Press

= Build Credibility / Trust



* Always keep it open on desktop

* Join maximum # groups

* PARTICIPATE in groups

* Repost relevant/industry topics

* Who has viewed your profile?

* Follow-up events & connect

* Connect w personal msg

* Recommendations

* Link to your Twitter

= Build Credibility / Trust


Marketing & Sales ResultsStory Time….


Marketing & Sales ResultsSuccess Example: Linkedin

LinkedInOn 04/18/13 8:16 AM, Jennifer L. Schaus wrote: Thanks Bill for sending Mike XXXXX to me for govt contracting advice. We spoke this morning & I patched him through to folks who can help him directly w 8a certification & B2G biz plan. I appreciate you thinking of me for this. Best Regards, Jennifer Schaus

William XXXXX has sent you a message.Date: 4/19/2013 Subject: RE: Thanks Bill,

I was trained to go to you by Linkedin. V/R Bill



Social Media – CONCLUSIONS* Here to Stay

* Constantly Evolving

* In Today – Out Tomorrow

* Can Be Advantageous – Business

* Requires Time Investment•Content Will Drive Success

TIME & CONTENT!


Marketing & Sales ResultsQuestions ???

Please submit your questions here ….


Marketing & Sales ResultsJennifer Schaus

Jennifer Schaus & AssociatesWashington, DC

www.JenniferSchaus.com+ 1 – 2 0 2 – 3 6 5 – 0 5 9 [email protected]

LINKEDIN: www.Linkedin.com/in/JenniferSchaus

TWITTER: @JSchaus

http://www.jenniferschaus.com/

mailto:[email protected]

http://www.linkedin.com/in/JenniferSchaus