leveraging social media

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LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Twitter Cohort Group Conference Call 2: June 6, 2011 Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica

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Page 1: Leveraging Social Media

LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Twitter Cohort GroupConference Call 2: June 6, 2011

Track 1: Beginner

Beth Kanter and Julie Pippert, Zoetica

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Agenda

Roll Call (5 minutes)Wiki Questions (5 minutes)Twitter Experiment: Art of Tweeting (20 minutes)Peer Assist (25 minutes)Reflection and Next Call

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Roll Call: Phone/Voice

When I call your name, Unmute by *7, say hello and Mute by *6

Type into the chat: Last month we shared some tips on articulating a SMART Twitter objective, identifying the audience, and designing your profile. What did you put in practice?

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http://zoetica-training.wikispaces.com/Participants+Track+1

Wiki: Remember Your Journals

Reflections to add:

What did you do?What did you learn?What is not yet clear?

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A reminder about where to get “just in time” help ….

http://zoetica-training.wikispaces.com/help

http://www.facebook.com/Beth.Kanter.Blog

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The Art of Tweeting

Steps 3 and 4http://zoetica-training.wikispaces.com/twitter

Who will Tweet?What will you Tweet?Writing Great TweetsListen and find people to followWork Flow

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Who Will Tweet?

Nonprofit Brand

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Artistic Director

Who Will Tweet?

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Executive Director

Who Will Tweet?

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Staff person

Who Will Tweet?

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• Tweet relevant valuable information (not your organization)

• 1 out of every 10 Tweets about your organization• Introduce followers to each other• Promote on other channels• Use #hashtags • Reply instead of post• Say something provocative or funny• Ask questions

What To Tweet

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Omit Needless Words Describe, Simplify, Avoid

One thought per Tweet

Writing Great Tweets

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Type into the Chat: What makes this a great Tweet?

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What about this Tweet?

Type into the Chat: What makes this a great Tweet?

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“Reply to any direct questions you get. To not do so is to miss the point of the Twitter altogether.”

– Jo Johnson, marketing manager

Source: Marc Van Bree

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Twitter for Us - Part II 16

Basic Searching

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#2amt

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Type into the chat: What phrases, keywords, or hashtags do you need to search for?

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Download spreadsheet of your followers and get to know them

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Find specific people to follow or search profiles based on your keywords

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Use Twitter List Feature To Keep Them Organized

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Search

Scan

ReplyCompose

Office Minutes

Twitter – 15 Minute Work Flow

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Get Organized!

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Peer Assist

*6 mute*7 unmute

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Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?

Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitterHomework: Step 4/5Notes on the Wiki, Next Meeting July 11th