joey lomeli joey@playfieldusa.com get to know playfield grass

Joey LomeliJOEY@Playfieldusa.com

Get to Know Playfield Grass

The Artificial Turf Market was launched over 40 years ago in the Astrodome at Houston, Texas. Astroturf used nylon tuffs for the grass, the next company that manufactured athletic fields learned

to extrude Polyethylene, and that company is now Playfield.

Nylon has lead problems whereas Poly is considered to be lead safe. Most of the sales in the early years of the industry were to large professional Athletic fields. The desire to reduce high maintenance expense, improve appearance, provide all-weather playability and increased playing hours are factors in driving this large Athletic field business.

Today this business is thriving. Beautiful new grasses are luxurious and durable. Schools and cities replace existing fields and public areas with artificial turf. The homeowner has liked what they see!

The residential customer wants the same thing at home!

The Beginning of the Synthetic Turf Industry

Playfield USA has been manufacturing synthetic grass since 1971.

We own and operate a 60,000sf facility in Dalton Georgia and we are 100% Made in the USA!

Product quality and innovation is what we are about. Our design, engineering and manufacturing arms work seamlessly, to create the number one turf suite on the market today.

DoItBest has partnered with the Best!

Why Your Customer wants Synthetic Turf

Say NO to: Mowing.

High water bills. Expensive pesticides and

fertilizers. Co2 emissions. Brown spots.

Say YES to: More leisure time!

Year- round greenery! Lead safe / Heavy metal free! Pet, Family and Environment

friendly!

Water ConservationWho? Why? How?

Fact: 20% growth nationally in synthetic turf sales from ‘07 to ‘08.

In 2007, 20 million sq. ft. of artificial turf was installed in California alone!

The Consumer Protection Agency deemed Playfield Grass lead safe for

children and pets.

REBATES! Installing synthetic grass qualifies!

Protect our most precious resource. Water.

The Seven States Water Pact.

Protect The West!

Who Buys Synthetic Turf?

Home Owners, Landscapers, Architects, Trades-people, Business Owners, Retirees, Sports-minded, Outdoor-

minded, Pet Owners, Apartment Dwellers, School Districts, Sport Complexes, Municipalities, Environmental Advocates.

Your Customers!

Turf Installations are Everywhere!

Why Pre-packaged? The Homeowner is doing

it! Reported in ASGI

(Association of Synthetic Grass Installers),

Homeowner Installations over the past four years is

a growing trend. Furthermore, 20 million sq ft of Synthetic Turf was

sold and installed in California in 2007, alone!

That 20 million sq ft comes from both the homeowner

and professional installations. Source: Synthetic Turf Council.

Example of ‘000 of SF

Professional Installations and You. What is Your

Opportunity? Sales to Landscapers. The average Installer charges

$12.00 to $15.00 sf. for residential installs.

Sales to Contractors for

BIG JOBS.

Sales to Homeowners. Synthetic Grass. Sub Base. DG. Infill sand. Equipment Rental. Glue and Tape.

Example’000 of SF

You have a Superior Product

There is no Nylon in Playfield Grass Nylon absorbs chemicals. Poly does not. Nylon absorbs dog/cat urine. Poly does not. Nylon absorbs chlorine. Poly does not. Poly is easily cleaned. Nylon has absorbed.

The Program for DoitBest Stores

We offer a unique blend of both a Point of Sale carry out product and Custom Size ordering of Synthetic Grass shipped direct to

you or your customer.

You can be “the source” for synthetic grass in residential, commercial and sport field applications.

We have two websites to service your needs. One site for you and one for your customer to access. Each site offers information on installations, applications, industry trends and warranty.

There is no minimum order. You can order from the warehouse or as a no-adder vendor

direct. January-November is the Turf Buying Season for the West! You keep the sale and You sell the installation items.

Display Pallet Holds 16 units.

PRE-PACKAGED ROLLS: Each pallet contains EIGHT rolls of EACH.

Roll sizes are 7.5’X12’ and 5’X10’.

♦ 53oz. tri-color ♦ 1 3/4” tall blades with thatch. ♦ 3/8” gauge. ♦ Ground stakes and installation instructions. ♦Urethane Backing.

A Display Board Drives your Business

Board Pricing on special orders

No Adder Vendor OrderThere are two ways to order direct from us: 1. Single individual rolls in either or both sizes. 2. The Display Rack of 16 units comprised of 8 rolls of the 7.5 X 12

and 8 rolls of the 5 X 10.

FOB Georgia.

7.5' X 12' $225.00

5' X 10' $129.00

Display Rack $2,832.00

Per roll shipping runs $37.00 approximate. Per pallet shipping runs $260.00 approximate.

Direct from Mesquite Warehouse

SKU #700783 - 5x10’

Member cost is $172.65 for one roll.

$154.48 per roll for 16. SKU #700866 - 7’5x12’

Member cost is $301.13 for one roll.

$269.432 per roll for 16.

A display rack to hold 16 units

is available from Playfield.

How about Profit?

7.5ft X 12ft roll is $240.00 or 90SF.Suggested Retail? $300.00 sells for $3.33sf at 20 points. $320.00 sells for $3.55sf at 25 points.

5.0ft X 10ft roll is $144.00 or 50SF.Suggested Retail? $180.00 sells for $3.60sf at 20 points. $192.00 sells for $3.84sf at 25 points.

These are examples ONLY and suggested to keep you competitive!

Flyer’s to Promote your Product say

YOU are in the turf business!

Available for download from www.playfieldmembers.com

Thank you!Thank You!