intouch imagery

InTouchImagery Why good images are worth it

InTouch Imagery

InTouch Imagery

Good images are worth it.

A great image is worth a thousand words. It’s a cliché, but so true.

Sometimes it’s all you need to get the message across and make the desired emotional contact with your audience. Just look at any fashion advertising.

Don’t just think photography. It could be an illustration or an icon. Whatever communicates best and suits the personality of your brand.

And don’t forget. Images aren’t free! We need to support the creators of great imagery to make our products shine, seduce our audience and sell our brands.

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This striking image of a baby was used in a piece of direct mail for Maybach as part of a story about a successful person. Captivating isn’t it?

InTouch Imagery

International House Brand development

To reach the top you need the right support.

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International House London Brochures

Your place. The only place.

IHL.PROSPECTUS.2014.FINAL-AW.indd 1 13/08/2013 12:48

We commissioned photographer James Tye to bring the IH London experience to life for potential students.

InTouch Imagery

International House London Brochures

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InTouch Imagery

International House London Brochures

A lovely cheese and ham toastie for IHL.

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For consumer retail especially, good product images are absolutely essential.

mebo Brand development

InTouch Imagery

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mebo Brand development

For mebo we had to find a nursery that sold giant bamboo and a big sandy beach so we could make this idea work.

InTouch Imagery

Minster Cleaning Direct mail and web

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InTouch Imagery

armit Memories book

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Fine wine producer armit asked InTouch to design this limited edition book of memories to celebrate 20 years of working with some of the best wine producers in the world. Photographer Morgan O’Driscoll spent two weeks touring Europe capturing the unique personalities and spirit of some famous vinyards.

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InTouch Imagery

Tula Ads

These women are never without their handbags. And this idea would never have been possible without commissioned photography.

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InTouch Imagery

Maybach Direct mail

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For this direct mail piece we had to use stock imagery in order to communicate the idea of someone’s life in photos.

InTouch Imagery

Assure UK Web

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InTouch Imagery

InTouch Humour

Touching the funny bone.

People in business are very serious. Nothing wrong with that.

But don’t assume that communications to serious people have to be serious all the time.

We are all consumers too. We are all inundated with all sorts of marketing in our every day lives, so why do we leave our consumer sensibilities and emotions in the car park when we’re doing business? Communication is all about emotional responses.

A small smile can go a long way. Most of us like to be entertained, even at work. Good communication has a responsibility to cut through the mundane, turn things around a little.

So often, clients say to us, “I’d never have thought of that”.

Well, isn’t that the point? We would.

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This direct mail piece was selling track days to businesses. We all know a Nigel.

InTouch Imagery

Allen & Douglas Direct mail

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InTouch Imagery

Toyota Direct mail

All this mailer said was ‘this is what it feels like to drive the new Toyota Corolla’. The pictures did the rest.

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Bloxham School Ads

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Call +44 (0)1295 261161Mail hello@intouchmarketing.co.ukVisit www.intouchmarketing.co.uk