“how to build great apps on the product side ?” with bao dinh @ hoteltonight

Post on 07-Apr-2017

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1

CONFIDENTIAL

190 employees

The MARKET LEADER for mobile last-minute bookings

22 MILLION downloads

17,300 top hotels

2,100 cities, 39 countries

SF HQ, 3 INT’L OFFICES

Who we are

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CONFIDENTIAL

Spontaneous Consumption

Location Has Meaning

Curated Selection

MOBILE

Price TransparencySelf-Serve BookingComprehensive

Selection

WEB 1.0

Reinventing Online Travel for the Mobile Era

Human relationshipPersonal AdviceIndirect bookings

OFFLINE

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CONFIDENTIAL

GUESTS

Discover and book great hotels at amazing values

HOTELS

Sell perishable inventory that

would have otherwise gone

unoccupied

Our Value Proposition

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CONFIDENTIAL

3 TAPS

1 SWIPE

10 SECONDS

Mobile-First, Streamlined App

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CONFIDENTIAL

Voice of the customer: Amazing deals, in ‘best of category’ hotels, with an unrivalled UX

Review Highlights 5 Mar ‘17

Amazing deals

Easy to use

Awesome selection

1

2

3

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CONFIDENTIAL

15 RESULTS 527 RESULTS

IRRELEVANT MESSAGING

FILTERS IN 3 PLACES

Simplicity & Value Make us Superior to Legacy OTAs

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CONFIDENTIAL

HT PROS

Chat based conciergefor high value bookers

HT PERKS

Loyalty program – the more you book, the better the deals

GEORATES

Receive targeted discounts based on your

location

Continued Innovation Drives Unique Features

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CONFIDENTIAL

Data Insight Impact

Impact Insight Data

We are impact driven, rather than insights driven

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CONFIDENTIAL

Impact Insight Data

Inclusive

Attractive

Location

Opaque

10101010

Interviews

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CONFIDENTIAL

• Mobile Only

• Highly Targeted

• Incremental

• Unique

We leverage powerful data only available on mobile: LOCATION

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CONFIDENTIAL

Try… Try again... And again...

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CONFIDENTIAL

Keep It Simple

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CONFIDENTIAL

• Hotels

• Users

• Conversion

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CONFIDENTIAL

THANK YOU!

Bao DinhRegional Director

baodinh

bao@hoteltonight.com

@bao_dinh1

THEFAMILY€20 off your first booking

(€120 min spend)

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