google +: why bother?

Google +Yet another social network? 

Birgit Pauli-Haackbph@paulisystems.net

@bph on twitter

Why Bother? Grows fastestTime to reach 50 million users - 88days.

Why Bother? Ubiquitous GoogleOn my screen when on Google - Calendar, Gmail, Photos etc.

Why Bother? Integration w/ Google

Why Bother? SearchComscore & Highwire Google Search 65%, Bing 15%, Yahoo 14%.

Why Bother? - Search 

Why Bother? Social Search

Why Bother? Identifies Experts

Why Bother? Search

Blended Search and the New Rules of Engagement

...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.

ComScore

Power: Public Search in Google+

Getting started...http://plus.google.comSign-in w/ your @gmail account or create an account.

Your Profile: About

Don't be shy.... 

Your Profile: AboutUse all the tools available to spruce it up. 

Your Profile: Public PostsPublic Posts are Social Signals for Internet Search Engines. 

Your Profile: Public PostsShare early, share often! 

Your Profile: +1 Buttons

Features: Circles

Power: Sharing Circles

Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world. 

Where to go next to learn?http://mashable.com/2011/07/16/google-plus-guide/