why bother about consumers?
TRANSCRIPT
![Page 1: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/1.jpg)
1 POINT-BLANK INTERNATIONAL
CODE FOR PEOPLE –
IS THE FUTURE ABOUT BEHAVIOR?
TOA Berlin Knowshop / Aug. 1st 2013 by Point Blank International GmbH
![Page 2: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/2.jpg)
2 POINT-BLANK INTERNATIONAL
Why
are we here today?
pic credit: Chip Somodevilla
![Page 3: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/3.jpg)
3 POINT-BLANK INTERNATIONAL
why context?
pic credit: Chip Somodevilla
Disruption
is your perspectiveusers love consistency
![Page 4: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/4.jpg)
4 POINT-BLANK INTERNATIONAL
Why
Culture? why context?
pic credit: Chip Somodevilla
![Page 5: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/5.jpg)
5 POINT-BLANK INTERNATIONAL
People don‘t organise their
lives around products,they use products to organise their lives.
![Page 6: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/6.jpg)
6 POINT-BLANK INTERNATIONAL
You know your data
you know how muchqualitative will tell you the story behind
![Page 7: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/7.jpg)
7 POINT-BLANK INTERNATIONAL
Qualitative tells the
big picturebecause of a shift in perspective
pic credit: Mike / http://www.flickr.com/people/pmiaki/
![Page 8: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/8.jpg)
8 POINT-BLANK INTERNATIONAL
We help find the
sweet spotswithout the error in trial and error
![Page 9: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/9.jpg)
9 POINT-BLANK INTERNATIONAL
Products have to
understand the usernot the other way round
Dumb Kid? Dumb door?
![Page 10: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/10.jpg)
10 POINT-BLANK INTERNATIONAL
Product evolution
now later
possible
executable
accepted
![Page 11: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/11.jpg)
11 POINT-BLANK INTERNATIONAL
How to become accepted
Qualitative research in a product evolution
Create a product
experience
Understanding need
states
Co-creating ideas via
Design Thinking
Matching products
with people’s lives
Become a brand
building a
differentating brand
proposition
Co-development of
marketing and
communication
strategies
Stay there
help to refine your
product for 2.0
![Page 12: Why bother about consumers?](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a4ecef1a28ab172b8b462d/html5/thumbnails/12.jpg)
Point-Blank International Marketing Research & Consultancy GmbH | Münzstraße 18, 10178 Berlin | PH +49 (0)30 - 34 74 720 - 10 | FX +49 (0)30 - 34 74 720 - 26 | www.point-blank-international.com
Klaus [email protected]
@gropbot
thank you!