why bother ?
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Managing the private – public relationship the role of communications Louis de Schorlemer, managing director , EuropArea. Why bother ?. EU wide public sector spending 1500 billion euro/ year. EUROP A REA. Public vs private ?. Complex decision making Not trendsetter - PowerPoint PPT PresentationTRANSCRIPT
Managing the private – public relationship
the role of communications
Louis de Schorlemer, managing director, EuropArea
Why bother?
EU wide public sector spending 1500 billion euro/ year
EUROPAREA
Public vs private?
Complex decision making
Not trendsetter
Stable partnership
EUROPAREA
Foreseeable spending policy
Long term relationship
Perceived value for client
Key benefits
EUROPAREA
Challenges
Public purchasing policy
Budget and revenue structure
Transparency and public scrutinity
EUROPAREA
EuropArea
Shared platform for hospitality
accommodating
national Olympic Committee houses
EUROPAREA
Communications Plan
Businessstrategy
Company Programs
Brand / Value Proposition
Corporate Principles
Goals andmessages
Target groups
Comm.objectives
Results/Evaluation
Activities
EUROPAREA
Business strategy
A fair solution for all National Olympic
Committees looking for:
- budget optimisation
- increased marketing exposure
- enhanced athletic celebrations
EUROPAREA
Core values
You get what you pay for
We work open books
We engage the Olympic values
We grow together
EUROPAREA
Communication objectives
Establish as
- partner for their success
- sole provider
- part of the Olympic family
EUROPAREA
Target Audience
30+ European Olympic Committees
Institutional and corporate sponsors
National/ regional authorities
EUROPAREA
First level message
Our job is to facilitate your success
–Your national identity is preserved
–Your committment is essential to
succede
EUROPAREA
Second level message
We are a responsable partner
–You get what you pay for
– We have no hidden agenda
EUROPAREA
Third level message
We are part of the family
–We live by the Olympic values
–We know the rules
– Our committment is long term
EUROPAREA
Our toolbox
Door-opening with a referee
- MEMOS
- Belgian Olympic Committee
EUROPAREA
Our toolbox
Face to face
-Individual relationship
-Trust building
EUROPAREA
Our toolbox
Corporate diplomacy
-Multiple entries to decision making
-« What if? » approach
EUROPAREA
Milestones
Confirmed participation
Third party sponsorship
Sochi 2014 and Rio de Janeiro 2016
EUROPAREA
The unity of message
We only go because we go for the long term
We keep the same public face over time
We are passionate about what we do
EUROPAREA
