Social Business Adoption: Why bother?

Mr Lim Swee Cheang, Director/CEO Institute of Systems Science, National University of Singapore

© 2013 IBM Corporation

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The Institute of Systems Science National University of Singapore

Developing Leaders, Driving Innovation • Management & Professional Programmes • Senior Executive Programmes & eGov Leadership • Graduate Programmes • Research & Consulting • Executive Seminars

/ISS.NUS @ISSNUS www.iss.nus.edu.sg

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Pittsburgh 1995 ….

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How Bell Labs Creates Star Performers? 1993 Research Paper by Prof Robert E. Kelley, CMU GSIA

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Harvard Business Review July 1993

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IEEE Spectrum Journal 1999

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Pittsburgh 1995 …. an ‘innocent’ lunch appointment …

PhD from MIT

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MIT PhD Graduates in 1995 …. Key Measurement of Success

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To be employed by Bell Labs

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MIT PhD Graduates in 1995 …. Key Measurement of Success

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How Bell Labs Creates Star Performers?

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A Little about Bell Labs

Bell Laboratories (also known as Bell Labs and formerly known as AT&T Bell Laboratories and Bell Telephone Laboratories)

It is now the research and development subsidiary of the French-owned Alcatel-Lucent in Berkeley Heights, New Jersey, United States.

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The Productivity is 8:1 difference between a star & an average knowledge worker (computer scientist or engineer)

Only 10 - 15% are stars

Bell Labs Star Performers

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Why is there such a difference?

Productivity is 8:1

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Is it due to ‘better IQ’? But they were all topnotch graduates! Is it due to the ‘enormous will to win’? But they all worked 50 to 60 hours a week! The answer found by Prof Kelley: It is due to the ‘strategic ways’ the stars do their jobs.

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The 9 Work Strategies (in order of important)

1. Taking Initiative (Going Beyond the Job) 2. Networking (access to co-workers & share knowledge)

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The 9 Work Strategies (in order of important)

1. Taking Initiative (Going Beyond the Job) 2. Networking (access to co-workers & share knowledge) 3. Self-management 4. Teamwork Effectiveness 5. Leadership 6. Followership (helping the leader accomplish goals) 7. Perspective (taking on other view points) 8. Show & Tell (presenting ideas persuasively) 9. Organizational Savvy (promote cooperation, address

conflicts) Slide 15

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1. Taking Initiative 2. Networking (thrive in social business environment) 3. Self-management (aided by social business environment) 4. Teamwork Effectiveness (thrive in social business environment) 5. Leadership (aided by social business environment) 6. Followership (thrive in social business environment) 7. Perspective (thrive in social business environment) 8. Show & Tell (thrive in social business environment) 9. Organizational Savvy

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The 9 Work Strategies (the 2013 Perspective)

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In 2013 ….

Social Business Supports 7 out of 9 Strategies to make our staff more productive

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AIIM 2011 survey on Social Business Systems

451 members replied on usage •18% actively used across enterprise •19% partially implemented but not enterprise wide usage •17% Beginning to form a strategy •24% ad hoc usage •15% no use •6% discourage to use

http://www.aiim.org/pdfdocuments/IW-SocialBusiness-2011.pdf

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Key Drivers for Social Business

AIIM 2011 survey on Social Business Systems

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Three Biggest Benefits of using Social Business

AIIM 2011 survey on Social Business Systems

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Three Biggest Issues of using Social Business

AIIM 2011 survey on Social Business Systems

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“The average Intel employee dumps one day a week trying to find people with the experience and expertise plus their relevant information to do their job. We have calculated some of the $$ impact due to lost productivity and opportunity. Let me say that it is motivating us to take action." Laurie Buczek, Enterprise Social Media Manager, Intel.

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“By 2015, the 20% of enterprises employing social media beyond marketing will lead their industries in revenue growth.” Social Is Here - Where's the ROI?

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from McKinsey Quarterly Survey Dec 2010 The rise of the networked enterprise: Web 2.0 finds its payday.

75% of companies claimed they were seeing quantifiable benefits (non-revenue).

50% more likely to experience simultaneous gains in market share and operating margins.

For highly networked enterprises, they are

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What are the biggest perceived benefits from integrating business with social?

•Collaboration •Knowledge Sharing •Customer Satisfaction •Marketing/Sales •Staff Engagement

AIIM 2011 survey on Social Business Systems

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Social adoption begins with that first step …… to learn and understand by doing.

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