why bother about social media

DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence

WHY BOTHER ABOUT SOCIAL MEDIA?


FIRST STEPS AND INTRODUCTION

So what is Social Media?


Our World

üGoogle Dependent

üFacebook Friendly

üTwitter Guided


üInstant messaging led

üPowered to publish and create news

üRecommendation driven

Where is the Audience

2/3 of the global internet population is on Social Networks AC Neilson Survey 2009

Visiting Social Networking sites is the 3rd most popular activity online ahead of Email


Source AC Neilson

50% of all Indians on the internet are on social networks19 Million

Indians spend their Time on social network everydaySource - Comscore

Challenge Faced by Brand Communicators

2/3 of the economy

is now influenced by Personal Recommendations….

(Source: McKinsey Quarterly)


We have reached a point where:

14% of people trust ads

78% of people trust consumer

recommendations(Source: Neilsen Global Trust In Advertising Survey, 2008)

The Internet is Social


PR Influenced by Personal Opinions


MOST COMPANIES STILL TREAT SOCIAL MEDIA


SOCIAL MEDIALIKE JUST ANOTHER MARKETING CHANNEL….

When its MUCH MUCH MORE!

Here’s what you need to do…


so where tostart


Make Consumers

Friends

DIGIQOM Centre of Excellence

FriendsLets get your brand talking!

why bother about social media

Business

social media

social networking sites

global internet population

neilsen global trust

advertising survey

personal recommendations

brand communicators23

emailsource ac neilson