About me Andy (Fluffy) Thompson

Newtricks for Business Ltd

Lectured in IT/Social Media

Social media teacher

Social media for Business Advisor

Social media believer

Social media ‘do-er’

Run #eastdevonhour - see you all tonight at 8pm

“…why should we as business owners waste our valuable time fiddling

around on social media?”

“Connect & Inform”

What is it? - Think of it like this…

Social media is the newspaper The headlines is Twitter The content of the stories is Facebook or Blog Pictures are in Facebook/Flickr albums Video on YouTube… Your company details is LinkedIn You are your own publishing/marketing company Not just reading the news, but making it!

“Social Media Perceptions”

“Who’s sleeping with whom?”

“What so-and-so is having for breakfast?”

“Which footballer has said something he shouldn’t have?”

“What is Stephen Fry doing today?”

The Platforms

Twitter – “so useful”

It is full of information

Find train delays…

Find breaking news…

Find answers…

Advise and Advice

Stay in touch

Connect and inform

Twitter – “Headline screamer”

Needs an email address not associated with any other account

Each account name is unique Get your business name in the account name Set it up Interact with customers, suppliers, experts, etc Post links Use photos & video (Vine) Put a hashtag (#) in front of key words and phrases Get the app! Connect and inform!

“Facebook is the Social Network”

• Launched Feb 2004 – “Bigger now than the whole internet in 2004”

• www.thefacebook.com• A closed community of around

1,200,000,000 users +++++++++• 2010’s revenue = $2BllionMark Zuckberg (co-founder)

– the World’s youngest Billionaire

Facebook – So what!? The Facebook Business Page

Promote your businesses activities using photos, competitions, information, events & ideas

Post URL’s eg from your blog or website

Build bridges with other pages - search

Make contact/keep contact – interact!

Get customers to post/comment – pot of gold!

Connect and inform

Give your ‘Page’ a purpose

Tell visitors why they should go to your page

Keep business and pleasure apart

Keep a page focused on one subject

Make more pages if you need

Facebook domains

Be involved

Don’t link Facebook & Twitter!

Connect and inform

Facebook – Do’s and Don’ts!

Why?

Facebook more important than life's necessities

“Facebook rank higher than basic necessities in a list of fifty things that the British public said they cannot do without”

Quote: Accura Cast News

“Blogs” – under the hood

“Blog (a blend of the term web log) An interactive online platform. A web-platform which allows comment,

commentary, feed-back, a commentary of, tales of, a diary of, a moan”

Newsletter, help pages, daily soap-box, connect and inform

Where do I blog?

Wordpress.com

Blog Uses

The company newsletter

A company diary

A company information dissemination platform

The company ‘Feed-back’ platform

An interactive part of your company's output

Connect and inform

What we’re saying is…

“We are accessible”

“We are listening and available”

“We value your opinion”

Connect and be informed

Get More With A Blog!

You can customise the Blog’s look

Blogs have ‘Widgets’

‘Widgets’ could be ‘recent posts’, a ‘Twitter time-line’, a ‘Textbox’, a ‘sign-up’ option

Every ‘Post’ has it’s own address

Copy it and Tweet!

Copy it and Facebook it!

More?

In business? Get on LinkedIn

Can I help anyone?