going viral january 2011 presentation

Arik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com

Going ViralMaking & Distributing

Online Video

Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)

Topic

Technique

Talent

Timing Tension

Mash-ups. Parodies. Post-It NoteVideos. All in One Take… Is

your technique unique?

Who is your audience?What are they talking about?

Topic

Technique

What is happening in the world?What can you add to that event?What is the right time to add it?

Who is in your video?Is their audience the same as

yours?

Talent

Timing

What is the source of yourdisbelief, surprise, polarization?

Celebrities getting mad or surprised…Is it real or fake…Fat guy in a little coat…

Susan Boyle…Kanye West…You love it, I hate it…All in one take…Impossible circumstances…

Tension

Imagine all the people,singing in Trafalgar Square

Did you see the frozenpeople in Grand Central?

The Law of Distributed Influence

1. Pick a particular audience, it can even be “anyonewith an internet connection”.

2. Which of the Ts are they talking about, searchingfor, watching and sharing right now?

Topics, Talent, Timing3. How can you apply a unique technique?4. How can you add tension5. Give the idea a catchy description thatʼs easy to

remember and search for.

Group Exercise

produce

distribute

share

produce :: storyboard

produce :: rule of thirds

produce :: shot variety

produce :: a-roll / b-roll

distribute :: video-sharing sites

distribute :: seo, keywords

share :: do it yourself

share :: help them help you

1. Observe what people are talking about, searchingfor, watching and sharing

2. Apply the Five Tʼs and Law of DistributedInfluence to develop an idea with viral potential

3. Follow best practices to produce, distribute andshare your content

4. Inspire others to produce, distribute and sharetheir own related content

5. Repeat ad infinitum

Review