going viral - integrating social media - indiana tourism council - 2011.06.16
DESCRIPTION
Presentation about Blogging, Facebook and Google Analytics. Presented at Indiana Tourism Council meeting on Thursday, June 16, 2011 (Bloomington, IN)TRANSCRIPT
Going Viral: Integrating Social Media
June 16, 2011
Welcome
Email: [email protected]
Phone: 317.232.8897
Twitter: @VisitIndiana
Twitter: @JeremyAWilliams
Blog: VisitIndiana.com/TechCorner
What Will We Talk About Today?
What is a Blog?
• Website regularly updated with copy, images video…commonly in reverse chronological order1
• Many of the websites you visit now are technically blogs
• Lines between blog/website are increasingly more blurry
• Platforms like WordPress can enable you to blog and are capable of being a complete CMS website
Sources: 1. wikipedia.org
Why Should I Blog?
• Search Engines love frequent and recent content
• 56% of Indiana Insider Blog traffic via Search in 2010
• Easily updated with up-to-date info
• Once it’s up, very easy to manage
• Content stays live long after the post is written
• 4 of 10 top posts in 2010 were written in 2008 or 2009.
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Which Platform to Choose?
Engage:
• Set up email/RSS subscriptions for your blog
• feedburner.google.com
• Email your mailing list telling them about your blog
• Include snippets in emails to consumers/partners
• Push out via Facebook and Twitter
Measure:
• Many different ways to measure
• Analytics platform: Google Analytics, WebTrends, Yahoo Analytics
• Most blog platforms have some bult-in analytics
• In-platform analytics: already set up, less detailed
• External analytics: takes time to set up, very detailed
What to Track?
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Facebook Stats - 2011
• Nearly 600 million users
• 50% of active users login on any given day
• Average user has 130 friends
• People spend over 700 billion minutes/month on FB
• Roughly 20 hours/month per user
• Users average 23 minutes per Facebook session
• Avg. user connected to 80 community pages, groups and events
Sources: All stats from facebook.com
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Facebook.com/Page
Headline Here
Engage
• Giveaways/Contests
• Ask questions
• Answer questions
• Interact
• Share relevant info
• Develop relationship
Facebook Ads
• Target exactly who you want as fans
• Inexpensive way to gain fans
• Purchase Pay-per-Click, not Impressions
Measure: Facebook Insights
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Why Track Web Stats?
Find out:
• How consumers are getting to your site
• What they’re doing while they’re at your site
• How effective your ad campaigns are at driving traffic
• What search terms users are entering in search engines to get to your website
Why Do We Use Google Analytics?
• Free
• Flexible
• Powerful
• Widely Used
• Easy to compare apples to apples
• Lots of documentation
Which Metrics are Important?
Which Metrics are Important?
Referral Sources
Which Metrics are Important?
Top Search Engine Terms
Which Metrics are Important?
Campaign Tracking
Which Metrics are Important?
Campaign Tracking
http://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011
Resources
• Presentation: bit.ly/iotd-going-viral
• ExactTarget Research: bit.ly/ttc-sff
• Tourism Tech Corner: VisitIndiana.com/TechCorner
Questions?
Email: [email protected]
Phone: 317.232.8897
Twitter: @VisitIndiana
Twitter: @JeremyAWilliams
Blog: VisitIndiana.com/TechCorner