seeing is believing - going viral with visual social media marketing
DESCRIPTION
Here is a presentation I did to other small businesses about viral online marketing and using the different forms of visual social media marketing.TRANSCRIPT
Seeing is BelievingSeeing is BelievingGoing Viral with Visual Social Media MarketingGoing Viral with Visual Social Media Marketing
What is Visual Social Media Marketing?
What is Visual Social Media Marketing?
The use of video, picture and visual content (like infographics) to break through the clutter online and reach your audience
The use of video, picture and visual content (like infographics) to break through the clutter online and reach your audience
Why Visual Content?Why Visual Content?
It Works!It Works!
90% of information transmitted to the brain is visual
Visuals are processed 60,000 times faster in the brain than text
40% of people respond better to visual information than text
Photos on Facebook get 7x more likes and 10x more share than links
Images are the most shared, viewed and retweeted links on Twitter
There are 575 likes & 81 comments by Instagram users per second
Pinterest’s users count has grown 4,000% in the last 6 months
90% of information transmitted to the brain is visual
Visuals are processed 60,000 times faster in the brain than text
40% of people respond better to visual information than text
Photos on Facebook get 7x more likes and 10x more share than links
Images are the most shared, viewed and retweeted links on Twitter
There are 575 likes & 81 comments by Instagram users per second
Pinterest’s users count has grown 4,000% in the last 6 months
It Drives Results!It Drives Results!
Viewers are 85% more likely to purchase a product after watching a video
46% of people say a website’s design is the number one criterion for determining the credibility of the company
Pinterest drives sales directly from its website – 21% have purchased an item after seeing It on Pinterest
44% of users are more likely to engage with a brand that posts photos vs other forms of media
Viewers are 85% more likely to purchase a product after watching a video
46% of people say a website’s design is the number one criterion for determining the credibility of the company
Pinterest drives sales directly from its website – 21% have purchased an item after seeing It on Pinterest
44% of users are more likely to engage with a brand that posts photos vs other forms of media
Marketing Proliferation has Changed
Marketing Proliferation has Changed
Radio Stations 1960 – 4400 Today – 13,500
Magazines 1960 – 8400 Today – 17,300
Average TV Channels per household 1960 – 5.7 Today 82.4
Customers Access Media in a variety of different ways. Video games, Email, Xbox, Web, Instant Message,
Radio, TV, DVR, Blogs, Magazines, Satellite Radio, Video on Demand, Newspapers, Podcasts, Smart Phones
Radio Stations 1960 – 4400 Today – 13,500
Magazines 1960 – 8400 Today – 17,300
Average TV Channels per household 1960 – 5.7 Today 82.4
Customers Access Media in a variety of different ways. Video games, Email, Xbox, Web, Instant Message,
Radio, TV, DVR, Blogs, Magazines, Satellite Radio, Video on Demand, Newspapers, Podcasts, Smart Phones
You TubeYou Tube
2nd biggest search engine behind Google
Over 4 billion videos viewed each day
http://www.youtube.com/user/WestJet
2nd biggest search engine behind Google
Over 4 billion videos viewed each day
http://www.youtube.com/user/WestJet
80% of Pinterest users are women Users spend an average of 1 hour, 17 minutes
on the site Pinterest referrals spend 70% more $$ than
referrals from non-social channels 43% of Pinterest users prefer to associate with
a brand vs only 24% on Facebook
http://pinterest.com/adcbastrop/
80% of Pinterest users are women Users spend an average of 1 hour, 17 minutes
on the site Pinterest referrals spend 70% more $$ than
referrals from non-social channels 43% of Pinterest users prefer to associate with
a brand vs only 24% on Facebook
http://pinterest.com/adcbastrop/
PinterestPinterest
InstagramInstagram
More than 40 million photos uploaded every day
90 million monthly active users 8500 likes per second 1000 comments per second Recently purchased by Facebook http://instagram.com/westjet#
More than 40 million photos uploaded every day
90 million monthly active users 8500 likes per second 1000 comments per second Recently purchased by Facebook http://instagram.com/westjet#
7 Tips for Instagram for Business
7 Tips for Instagram for Business
Show Your Products Introduce Your EmployeesFeature Your CustomersShow What Your Products Can DoUse #HashtagsShow How It’s Made (Installed)Have Fun!
Show Your Products Introduce Your EmployeesFeature Your CustomersShow What Your Products Can DoUse #HashtagsShow How It’s Made (Installed)Have Fun!
Viral MarketingViral Marketing
Viral MarketingViral Marketing
#smallenfreuden
http://youtu.be/6GoF5QJaOqwhttp://youtu.be/0-IGeskfmaY
#smallenfreuden
http://youtu.be/6GoF5QJaOqwhttp://youtu.be/0-IGeskfmaY
#Fiestagram: awareness of the introduction of the Ford Fiesta #Fiestagram: awareness of the introduction of the Ford Fiesta
Viral MarketingViral Marketing
Mountain Dew Dewmocracy 2013
http://youtu.be/SvBqf-7vbLw
Mountain Dew Dewmocracy 2013
http://youtu.be/SvBqf-7vbLw
Questions?Questions?