explania webinar | going viral with video 24.11.2011
DESCRIPTION
Going Viral with Video: An opportunity to discover how video should be a part of your content marketing mix.Even if you have a popular video with hundreds of thousands or millions of views, what’s the point if you’re not continuing the dialogue over time and nurturing those relationships?TRANSCRIPT
- 1. Viral Video Content MarketingGoing viral with Video
2. Viral Video Content MarketingTimo MoutonOnline Marketing Manager [email protected]/explaniawww.facebook.com/explania 3. Viral Video Content MarketingAgenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study 4. Viral Video Content MarketingWhy focus on Video? Too much data People are busy and impatient Short attention spans Interactive 5. Viral Video Content MarketingVideo is huge!Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ 6. Viral Video Content MarketingVideo is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video SEO! 53 times more likely to drive a first page result than traditional SEOSource: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/ 7. Viral Video Content MarketingVideo is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/ 8. Viral Video Content MarketingHow long is a link alive?http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/ 9. Viral Video Content MarketingJoe Pulizzihttp://www.junta42.com/ 10. Viral Video Content MarketingRegardless of what business youre in,youre really in the content business. Gary Vaynerchuk 11. Viral Video Content Marketing 12. Viral Video Content MarketingSo 13. Viral Video Content MarketingThe King is Back! 14. Viral Video Content Marketing6 rules of Content Marketing Non Promotional Relevant to Target Audience Relevant to your Company Close a Gap Well-Made Give ProofSource: http://www.youtube.com/watch?v=UDvan57wGXc 15. Viral Video Content MarketingWhen do people share content?EntertainmentInformationFunRelevanceWeird stuffValueAmazing Interesting 16. Viral Video Content MarketingHow to go viral? 17. Viral Video Content MarketingEmbedding: Viral Spreading 18. Viral Video Content Marketing A few Tips & TricksUse all your channelsEnable sharingMap your Ecosystem 19. Viral Video Content MarketingAdvertiser Visibility and CTA 20. Viral Video Content MarketingCase Study: Edenred Ecocheques 21. Viral Video Content MarketingEmbedding Viral 22. Viral Video Content MarketingSome Statistics (Edenred - 2010):Embeds NL: 92Embeds FR: 46Loads NL: 201.778Loads FR: 75.524Views: 50% of loads 23. Viral Video Content MarketingROI? CTR NL: 11% CTR FR: 14% Target Group 24. Viral Video Content Marketing About UsMultimedia company specialized inanimated explanationsFor delivery on any screen: PC, TV, mobile, All world languages 25. Viral Video Content MarketingThey trust us 26. Viral Video Content MarketingThank [email protected] @stimorolthy@explania