social media: going viral - who's talking about you?
DESCRIPTION
Be irresistible and grow with the community who loves what you do. What does it take to get people telling your best story?TRANSCRIPT
Who’s
Talking
about
You? Spread a Story,
Build a Fiercely Loyal Community
What’s
YOUR
story?
Who’s Already Listening?
• Build your
network before
you need it.
• Start with the
folks
who
love
you
now.
Enough
about
ME.
Let’s Talk
about
…YOU!
Got meaning?
• Come out
from behind
the curtain.
• Connect
people to
people with
solutions.
Replace
that
pitch
with an
invitation!
Will They PAY Attention?
• Make it
about them.
• Use the art
of persuasion.
• Match the
offer to your
relationship.
Raise a
barn
Don’t
build a
coliseum
Why Would They Help You?
• Make it easy,
fast, and
meaningful.
• Show them
how sharing
it will make
them a star.
Reward
and
Celebrate your
Heroes!
Loyalty is a relationship.
• Campaigns
make sales.
• Community
building makes
long-term
relationships.
Liz Strauss
Liz @ LizStrauss . com
773. 619.0371