engage emea 2010 - multi-channel data collection

Multi-Channel Data Collection

Bruce Kenny, WebtrendsEric Butler, Webtrends

The Multi-Channel ChallengeWebsite (Webtrends)

Mobile Sites and Apps (Webtrends, app stores)

SocialFacebook page (Facebook)Multiple Facebook pages (Facebook)Facebook Apps (Webtrends, Facebook)YouTube (Webtrends, YouTube)Twitter (Twitter), URL Shorteners (bit.ly)

Ads (Webtrends, Google, Facebook)

Current state of technologiesOpen Analytics

Portals

APIs, web services

Export to Excel

Mobile AppsWebtrends for App measurementUse SDKs for best performance and capabilitiesMobile reporting becomes much more powerful and easier with our Fall release on Nov 5

AppleiTunes data via the iTunes ConnectImport into excelScrape dataDownloadsPurchase data

Qty purchasedBy countryBy currency

FacebookWebtrends Facebook Analytics

Custom tabsFBML and iFrame AppsAds

Open graph APIUser data

Facebook Insights dataPagesAppsAds

YouTube “Insight” APIDemographics

GenderAge group

ViewsViewsUnique usersPopularityCommentsFavoritesRating

TwitterWebtrends Social MeasurementMany other third-party toolsTwitter Analytics coming this Quarter

Bit.lyWebtrends PartnerURL shortener with many extrasExtremely smart team building fantastic toolsExcellent analytics and API

Webtrends AdsLaunching November 1, 2010Search, Google Display, Facebook PPCPowerful campaign reporting

Resources•Webtrends Tag Builder

http://tagbuilder.webtrends.com/•Webtrends Developer Network

http://developer.webtrends.com/•Webtrends SDK Documentation

http://product.webtrends.com/DC/iphone/index.html

http://product.webtrends.com/DC/android/index.html

http://product.webtrends.com/DC/blackberry/index.html