engage emea 2010 - multi-channel data collection
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Multi-Channel Data Collection
Bruce Kenny, WebtrendsEric Butler, Webtrends
The Multi-Channel ChallengeWebsite (Webtrends)
Mobile Sites and Apps (Webtrends, app stores)
SocialFacebook page (Facebook)Multiple Facebook pages (Facebook)Facebook Apps (Webtrends, Facebook)YouTube (Webtrends, YouTube)Twitter (Twitter), URL Shorteners (bit.ly)
Ads (Webtrends, Google, Facebook)
Current state of technologiesOpen Analytics
Portals
APIs, web services
Export to Excel
Mobile AppsWebtrends for App measurementUse SDKs for best performance and capabilitiesMobile reporting becomes much more powerful and easier with our Fall release on Nov 5
AppleiTunes data via the iTunes ConnectImport into excelScrape dataDownloadsPurchase data
Qty purchasedBy countryBy currency
FacebookWebtrends Facebook Analytics
Custom tabsFBML and iFrame AppsAds
Open graph APIUser data
Facebook Insights dataPagesAppsAds
YouTube “Insight” APIDemographics
GenderAge group
ViewsViewsUnique usersPopularityCommentsFavoritesRating
TwitterWebtrends Social MeasurementMany other third-party toolsTwitter Analytics coming this Quarter
Bit.lyWebtrends PartnerURL shortener with many extrasExtremely smart team building fantastic toolsExcellent analytics and API
Webtrends AdsLaunching November 1, 2010Search, Google Display, Facebook PPCPowerful campaign reporting
Resources•Webtrends Tag Builder
http://tagbuilder.webtrends.com/•Webtrends Developer Network
http://developer.webtrends.com/•Webtrends SDK Documentation
http://product.webtrends.com/DC/iphone/index.html
http://product.webtrends.com/DC/android/index.html
http://product.webtrends.com/DC/blackberry/index.html