engage emea 2010 - social in your business
TRANSCRIPT
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Integrating Social with BusinessJustin Kisnter, Sr. Mgr. of Social
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Presenter: @justinkistner Hashtag: #wtengage
Marketing
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Presenter: @justinkistner Hashtag: #wtengage
Marketers use media to drive sales
Fuel
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Presenter: @justinkistner Hashtag: #wtengage
Traditional marketing
Ads
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Presenter: @justinkistner Hashtag: #wtengage
Online marketing
Landing PagesAds
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Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
NewsfeedsAds
Apps
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Presenter: @justinkistner Hashtag: #wtengage
NewsfeedsAds
Apps
Social Media Marketing
Two new tactics:Engagement and Earned Media
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Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
Engagement
NewsfeedsAds
Apps
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Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
Earned media
Engagement
NewsfeedsAds
Apps
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Presenter: @justinkistner Hashtag: #wtengage
Social is part of your media mix
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Presenter: @justinkistner Hashtag: #wtengage
Monitoring
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Presenter: @justinkistner Hashtag: #wtengage
Tweetdeck
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Presenter: @justinkistner Hashtag: #wtengage
Social Media Monitoring
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Presenter: @justinkistner Hashtag: #wtengage
Social Monitoring Center
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Presenter: @justinkistner Hashtag: #wtengage
All departments need monitoring
•Product•Engineering•Customer service•Sales•Etc.
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Presenter: @justinkistner Hashtag: #wtengage
Customer Service
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Presenter: @justinkistner Hashtag: #wtengage
User community
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Presenter: @justinkistner Hashtag: #wtengage
Sales
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Presenter: @justinkistner Hashtag: #wtengage
Monitoring for opportunities
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Presenter: @justinkistner Hashtag: #wtengage
Integrations with CRM
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Presenter: @justinkistner Hashtag: #wtengage
Internal Collaboration
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Presenter: @justinkistner Hashtag: #wtengage
Social Business Software
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Presenter: @justinkistner Hashtag: #wtengage
HR
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Presenter: @justinkistner Hashtag: #wtengage
Recruiting and research
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Presenter: @justinkistner Hashtag: #wtengage
Recruiting and research
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Presenter: @justinkistner Hashtag: #wtengage
Questions?