dialectro - a recipe for creating a hype

A recipe for creating a hype with € 131,78Frits ArkemaJasper Ceelen

Aart Lus & Ed Lip

dinsdag 27 oktober 2009

Overview of the last months April 2008 - Januari 2009

dinsdag 27 oktober 2009

Step 1: Make sure you’re out of money

No budget

Innovating approach

Be creative

Create a hype

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Step 2: Know what you’re talking about - or don’t talk at all

Intensive research

Analyze social - cultural environment

Analyze media use

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Step 2: Know what you’re talking about - or don’t talk at all

Limited resources

Regional product

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Social networks

YouTube / local video

Weblogs

Credible local media

Own website

Out-of-home promotion

Step 3: Create a campaign

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'A fully integrated innovating guerilla marketing campaign'

Step 3: Create a campaign

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Step 4: Get your act together

Two talented, renowned artists.

One producer

One MC

Willing to sell their soul

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Step 5: Make some noiseViral through YouTube video that triggers

Use of weblogs, social networksdinsdag 27 oktober 2009

Step 5: Make some noise

Result:

A lot of exposure

Free publicity

Phrase widely spread

Guerilla out-of-home promotion:

Stickers

Jigsaw puzzle pieces

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Step 6: Blast off!Free MP3-downloadVideoclip launched

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Step 6: Blast off!

YouTube

Weblogs

Social networks

Product = Viral

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Effects of the viralVirus reaching national Radio / TVOver half a million views of video

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Effects Profitable businessmodel

Many performancesMerchandise

A lot of fun

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EffectsOverview of media exposure

dinsdag 27 oktober 2009

EffectsOverview of media exposure

dinsdag 27 oktober 2009