dialectro - a recipe for creating a hype

A recipe for creating a hype with € 131,78Frits ArkemaJasper Ceelen

Aart Lus & Ed Lip

dinsdag 27 oktober 2009

Overview of the last months April 2008 - Januari 2009


Step 1: Make sure you’re out of money

No budget

Innovating approach

Be creative

Create a hype


Step 2: Know what you’re talking about - or don’t talk at all

Intensive research

Analyze social - cultural environment

Analyze media use


Step 2: Know what you’re talking about - or don’t talk at all

Limited resources

Regional product


Social networks

YouTube / local video

Weblogs

Credible local media

Own website

Out-of-home promotion

Step 3: Create a campaign


'A fully integrated innovating guerilla marketing campaign'

Step 3: Create a campaign


Step 4: Get your act together

Two talented, renowned artists.

One producer

One MC

Willing to sell their soul


Step 5: Make some noiseViral through YouTube video that triggers

Use of weblogs, social networksdinsdag 27 oktober 2009

Step 5: Make some noise

Result:

A lot of exposure

Free publicity

Phrase widely spread

Guerilla out-of-home promotion:

Stickers

Jigsaw puzzle pieces


Step 6: Blast off!Free MP3-downloadVideoclip launched


Step 6: Blast off!

YouTube

Weblogs

Social networks

Product = Viral


Effects of the viralVirus reaching national Radio / TVOver half a million views of video


Effects Profitable businessmodel

Many performancesMerchandise

A lot of fun


EffectsOverview of media exposure


dialectro - a recipe for creating a hype

Self Improvement