outreach digital: recipe for creating high-converting landing pages
TRANSCRIPT
1.Headline (value proposition)2.Description (of benefits)3.Testimonials (show proof)4.Visuals5.Trust elements6.Form
1. Recipe
Headline formulas- Call out your audience Example: A message for parents considering the flu jab for their child
-How to...Example: How to win friends and influencepeople
-<Benefit> without <pain> Example: <get a new car> without <paying thousands>
2. Description: bullets
Scannable Summarises offer Start with verbs, eg:- improves- gives- helps- boosts
Photo +Full name+ Job title + Quote- state problem- how you solved it- what was great about your service
Testimonial formula
'HubSpot has helped us save time and close more deals on a consistent basis. The ability to easily keep track of new leads, engaged visitors, and happy customers have been a blessing for helping us to use our time and serve our customers more efficiently.'
Free (and good) stockphotos: www.pexels.com
www.unsplash.com
4. Visuals
(How to do it)
Follow upafter the
conversion
- send them to a thank you page (track conversions)
- get in their primary inbox (avoid spam filt ers)
- get ready for GDPR (28 May)