design joburg post show release may2017 - cloudinary · launch of design joburg. it was incredi-ble...

May 2017

DESIGN JOBURG 2017 LEAVES AN IMPRESSION

Thousands f locked to the Sandton Convent ion Centre in Johannesburg th is weekend for Media 10’s inaugura l Design Joburg, featur ing Rooms on V iew. The show’s Col laborat ive Roomset features were ha i led a success by exhib i tors and v is i tors a l ike. The concept saw the show pair ing leading loca l inter ior des igners and archi tects with an array of prominent brands to create imaginat ive room sets .

At the helm of these innovat ive features were Tr is tan du P less is (Studio A) , Joe van Rooyen (JVR Architects ) , GASS Architecture Studios, Adr i van Zy l (Ate l ier ) , Studium Design Off ice, Nthabi Taukobong (Ditau Inter iors ) , K immy & Bear, Yaniv Chen (Master Studio) , Kel ly Adami (Copper leaf Studio) , David Muirhead and Thabisa Mjo (Mash.T Design Studio) . Th is unique approach offered a p lat form for severa l brands to share the same stage and created immers ive exhib i ts that provided v is i tors with rea l take-home inspirat ion. “The biggest chal lenge for us was get -t ing people to work together . The bene-f i t o f brands work ing w ith a des igner or arch i tect is that so much more w i l l come out of the aesthet ic of thei r products . This is a much bet ter way of a l low ing the publ ic to engage w ith your brand than just d isp lay ing every product that you have and repl icat ing your showroom ex -per ience,” says Andrea Kle in loog, Creat ive Director of Design Joburg.

D INNER PARTY by Copper lea f S tud io

BEACH CABIN by Stud io A

The repl icat ion of convent ional showrooms was replaced by exhib i tors present ing their wares in seduct ive room sets a l l a round the show that were enthus iast ica l ly received by a wel l -heeled, des ign lov ing audience. Local inter ior des igner and owner of the long-standing Rooms on V iew exhib i t ion, Sumar i Kr ige was thr i l led with the partnersh ip fo l lowing a 6 year h iatus. Instagram was abuzz with one stand in part icu lar, that of Weylandts Spaces. Layer ing raw textures l ike stone, wood, meta l and l inen with r ich and ref ined f in ishes, thei r 90 square meter space, inc luding a k i tchen, lounge and bedroom, drew v is i tors in with atmospher ic and moody scenes. One of the show highl ights was without doubt the Dar l ings exhib i t where together the country 's most loved local des igners were g iven the opportunity to sh ine a l ight on their very latest des igns. Dar l ings saw an exc i t ing new l ine up of furn i ture, l ight ing, ceramics and text i les being shown off a longside an ethereal paper insta l lat ion by art is t E lonah O'Nei l . Some of the favour i tes , among others , were Haldane Mart in 's new plywood Sim-Ply chairs and the Afr ican inspired, fe l t -backed Umqhele chair by col laborators Afr igarde and Umongo. Associate sponsors P ierre Jourdan made sure that the dr inks never ran dry at the leafy p i ts top A Walk in the Park , where guests gathered every day to meet, greet , eat and s ip on wine and bubbles under a spectacular E lonah O'Nei l paper insta l lat ion. Guests a lso got to know some of our emerging des igners a l i t t le better. Deta i l ' 24 brought thei r brand of understated glamour to the fore with a range of contemporary furn i ture in s ignature jewel tones, whi le increas ingly popular inter ior des igner Donald Nxumalo s lowed the tempo with a soft and subdued lounge sett ing in shades of pa le p ink.

RAW & REFINED by Wey landts Spaces

UMQHELE CHAIR – by Mlo Hempe of Umongo and jewel le ry des igner Af r igarde.

DNX In ter io rs (Dona ld Nxumalo ’s s tand)

“Congratu lat ions to our br i l l iant team in South Afr ica for the hugely successfu l launch of Design Joburg. I t was incredi-b le to see a new show with such a h igh level of exhib i tor content .

Feedback was unanimously br i l l iant and the event att racted the great and the good of the des ign wor ld in the region. Happy exhib i tors , happy v is i tors and happy sponsors throughout the 3 days made Design Joburg one of the most successfu l launches in recent t imes for Media 10.”

Rob Nathan – Media 10 Market ing Director

W ith the standard of presentat ions so h igh, both v is i tors and exhib i tors were thr i l led by what is set to become the Afr ican cont inent ’s annual premier décor and des ign show. www.designjoburg.com

Released by JP inc. Communicat ions Tel : 021 461 1549 Emai l : jp@jpinc.co.za or g i l l@jp inc.co.za

Dav id Krynauw