creating a professional online presence -- for the k-12 educator

Creating a Professional

Online PresenceAmanda Clay PowersAssociate ProfessorCoordinator of Research Services Social Media Research Librarian Mississippi State University Libraries

Sheeji KathuriaAssistant Professor

Social Sciences LibrarianMississippi State University Libraries

Social Media = The New Résumé???

YES!andSort of…

It’s all about identity

What will they find?

?

How Do People Use Social Media?• 74% are using social

networking sites• 71% Facebook• 28% Pinterest• 28% LinkedIn• 26% Instagram• 23% Twitter

Pew Internet Social Networking Fact Sheet – September 2014

If They Can’t Find You… They Will Wonder Why

Make It Work For You

Social Media Policies in Schools Creating

Social Media Guidelines for Educators Don’t share secrets. Protect your own privacy. Be honest. Respect copyright laws. Be the first person to admit your mistakes. Think about the consequences. Don’t neglect your day job. Remember that quality matters.

Twitter

Twitter Best Practices Tweet short and smart for maximum

retweetage Be interesting and build relationships – don’t

be a robot Retweet and respond to others Use the right hashtag / Never hijack a trending

tag Follow people to get noticed and get followers Cite Your Sources Keep Your Bio Updated Create Lists

Reasons for Educators to use Twitter

Communicate and collaborate with stakeholders (students, staff, families, communities)

Anytime, anywhere professional development! Create a Personal Learning Network Setup school and class Twitterfeeds Free alternative to attending conferences Need others to inspire and push our thinking!

http://www.edutopia.org/blog/12-reasons-school-district-tweeting-joe-mazza

Resources on Twitter

Accounts: @edutopia @mrkempnz [2014 Best Educational Tweeter

winner] Hashtags:

#edchat: General Educators Chat#cpchat: Connected Principals Chat#suptchat: Superintendents Chat#elemchat: Elementary Educators Chat#ptchat: Parent-Teacher Chat#ntchat: New Teacher Chat#kinderchat: Kindergarten Teacher Chat#flipclass: Flipped Classroom Chat#edcamp: Education Camp Chat#edtech - Educational Technology Chat

#pbl; #swcrk21; #makerEd; #DML2015

Facebook

Use the Public View

Facebook TipsCreate a public view that

works“Follow” pages to get

industry news Create Lists Target your updatesKeep it clean

Educators on Facebook National Educators Association Association of American Educators Parent Teacher Association US Department of Education

Blogs

Educator Blogs

Edublogs Edutopia TheCoolCatTeacher Edutech for Teachers

LinkedIn

Customize Brand Yourself Create a Custom URL Add Keywords Use the Profile Badge Link to Your Personal Pages Add to Your Business Card

LinkedIn TipsCompletely fill out your profileStart finding connectionsKeep it up-to-dateMake introductions Join groupsCongratulate and endorse people!

Clean it upFacebook

• Clean up Timeline• Make Friend Lists • Adjust Privacy

Settings• Highlight

Experience• Post Publicly

Twitter • Make Twitter

Private• Obscure Your

Name/Handle• Go Through By

Tweet• Create a

Professional Twitter Account

You Can Take Advantage• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+ • Create a Public View on Facebook• Create a Professional Twitter Account• Get Your Résumé on LinkedIn• Get SEO to Work for You• Be Who YOU Want to Be

So What is the Next Step?Create an online presence that works

for you.

Look for Guidance From Your Profession

Professional AssociationsPeersEducation ConsultantsPopular Bloggers

Then Dig Deeper• Investigate Your Industry

• Engage on Twitter • Find Associations on Facebook

• Pick Your Move• Demonstrate Expertise (blog, website)• Add Social Media That Works for You • Network with Classmates and

Professionals (LinkedIn)

http://www.adweek.com/socialtimes/journalists-twitter/486900

Twiducate TweenTribune Blackboard NEO LMS (formerly

EDU2.0) Wikispaces Classroom Edmodo Skype MinecraftEdu Sumdog Twitter (GroupTweet)

http://www.teachthought.com/technology/10-different-social-media-sites-for-education/

Today’s Brave New World: You Need to…• Learn how to manage your online

information and relationships• Develop an online identity that works• Network professionally online• Find social tools that do good work

for you

Amanda Clay Powers

Associate ProfessorHead of Research Services

Social Media Research LibrarianMississippi State University Libraries

apowers@library.msstate.edu @amandaclay

Sheeji Kathuria

Assistant ProfessorSocial Sciences Librarian

Mississippi State University Librariesskathuria@library.msstate.edu

@sheejik