creating a business presence on facebook
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TRANSCRIPT
Creating A Business Presence on Facebook
Presented by:Maria Vogeler
Creating an Online Presence
• Website Do’s and Don’ts• Creating an Online Strategy• Creating a Business Presence on Facebook• Creating a Business Presence on Pinterest• LinkedIn• Twitter• Google Analytics
Why Facebook?
FB Stats
• 900 Million Users• More than 50% Log on every day• 57 Million Businesses have a Facebook Page• It’s where your customers are!
My Kids Are On Facebook!
What to Expect Today
• Difference between Personal and Business FB Page
• How to Build a Business or “Fan” Page• How to Admin your page• Tips on How, When, What to Post• Basic explanation on using FB Insights
Personal vs. Business
• Business or “Fan” Page– Other people/pages “Like” you– Unlimited # of likes– Can go viral because friends of you fans see your posts– Can Advertise your Page– Can Run promotions/contests on your page
• Personal Page– “Friend” someone vs. liking a page– Send emails to their “friends” Facebook accounts– See updates from those friends– Limited to 5000 friends
How to Build A Page
• Must have a personal account, personal FB page in order to build a Fan Page
Facebook Page Decoded
Steps:
• Login with Personal account• Go to “pages” and click “Create Page”• Follow Prompts
Create Page
What’s in a Name?
• Page name is searchable – make it count!• Can only Change Page name 1 time• Make it recognizable• This is your Branding; Your Identity
Admin Panel
Cover Photo
• 851 x 315 pixels• Portrays your Image; your brand• Make a statement
Profile Image
• 180 x 180 pixels• Branded• Will display each time your post a status,
comment, like, etc.
About Section
• Category will determine layout• #1 item is to have your Website URL visible• Short, concise description
About Info
Custom App Tabs
3rd Party Apps
• Shortstack• Lujure• WildFire• WooBox
Work It!
• How to Post• Highlight a Post• Pin a Post• Schedule a Post• Date a Post
When to Post
• Industry Dependent• Experiment• Studies show engagement highest on
Thursday and Friday• 86% of posts are made M-F• Best time – 1pm to 4pm• Worst time – 8pm to 8am
What to Post
• 80/20 Rule• 70/10/10• Industry News• How to’s• Upcoming Events• Personalize your Business
Content• Know your audience – speak to them• Help them see that you understand them/their
needs – share stories from other clients• Create a WOW experience for your audience –
give them something unexpected• Use CTAs (call to action) – ask for the “like”, a
comment, to share with friends• Entice them to Want to stay in touch with you
Content (cont.)
• Videos – keep them short/entertaining/informative
• Give value – tips/educational info/coupons• Links
Posting Stats
• Photos receive 39% higher engagement• Shorter posts receive 23% higher engagement• Emoticons garner 33% more interaction• Questions receive nearly 100% more
comments than a non-question post
Types of Questions
Time Management!
• What type of content will you be posting?• How many times per week?• Who within your organization will be
responsible for posting?• Set a time limit• Monitor/track your activity
Facebook Insights
• How to view Insights• What does it mean
Track Your Results
• Measure your growth and success• See what’s working and what isn’t• Do more of what is working• Stop wasting time on what is not working• Monitor who’s talking about you• See what type of traffic is being driven to your
website• See which posts have the highest/lowest
engagement
How I can Help You
Social Site EvaluationsProfile Setup & Optimization
Training on How to use the Social SitesMonthly Management Packages
Next Webinar – October 15th
Creating a Business Presence on Pinterest• Difference between Business/Personal Page• How to set up/optimize a Business Page
• Ways to Engage your Audience
Connect with Me!
Maria’s Contact Info:[email protected]/mariavonlinewww.twitter.com/mariavonlinewww.pinterest.com/mariavonlinewww.linkedin.com/in/maria.vogeler
Comments/Questions