creating a culture of ux in your organization

Oct  29,  2010  

1.  Can  everyone  in  the  team  name  at  least  5  users  of  the  system  you  are  developing?  

2.  Have  at  least  2  people  in  the  team  observed  the  users  of  your  system  in  their  context?  

3.  Has  the  entire  team  worked  together  at  least  once  in  the  last  two  weeks  to  discuss  a  design  solution  

Where  there  is  a  user  and  a  user  interface,  there  is  user  experience.    So,  user  experience  design  not  optional,  it  is  very  much  a  part  of  what  we  deliver  

User  experience  design  is  a  collaborative  process,  it  lives  within  the  context  of  a  business  and  requires  the  synthesis  of  a  variety  of  skills  

User  experience  design  is  a  collaborative  process,  it  lives  within  the  context  of  a  business  and  requires  the  synthesis  of  a  variety  of  skills  

User  experience  design  is  the  collective  responsibility  of  the  team,  it  is  not  an  exclusive  ownership  of  any  one  role  or  discipline  

User  experience  design  is  an  ongoing  process  that  needs  attention  through  out  the  lifecycle  of  the  system,  it  is  not  a  one-­‐time  deliverable  

¡  If  it’s  not  optional  ¡  It  it’s  a  collaborative  process  ¡  If  it’s  our  collective  responsibility  ¡  If  it’s  something  that  is  ongoing  

Let’s  get  comfortable  with  it  

1.  Understanding  the  principles  of  user-­‐centered  design  

2.  Putting  user-­‐centered  design  into  practice  3.  Becoming  aware  of  good  design  patterns  

ü  Know  your  user  ü  You  are  not  your  user    

ü  Keep  your  user  involved  ü  Continuously  evaluate  usability  

ü  Create  user  models  to  visually  illustrate  and  share  your  knowledge  of  your  user  

ü  Create  scenarios  informed  by  context-­‐rich  stories  focused  on  what  people  do  and  why  

ü  Co-­‐create  usage  models  in  the  form  of  storyboards,  sketches,  paper  prototypes  etc.  

ü  Get  into  the  habit  of  recognizing  design  patterns  and  the  interaction  design  problems  they  solve  

 ü  Create  your  own  repository  of  references  on  good  

design    

An  example    Some  design  patterns  for  Search  Thanks  to  ui-­‐patterns.com    

Ø  Understanding  the  principles  of  customer-­‐centered  design  ü  Know  your  customer,  understand  that  you  are  not  your  user  

ü  Keep  you  customer  involved  

Ø  Putting  customer-­‐centered  design  into  practice  ü  Define  business  models  to  align  system  capabilities  to  organizational  goals  

ü  Create  user  models  to  visually  illustrate  and  share  your  knowledge  of  your  user  

ü  Create  scenarios  informed  by  context-­‐rich  stories  focused  on  what  people  do  and  why  

ü  Co-­‐create  usage  models  in  the  form  of  storyboards,  sketches,  paper  prototypes…  

Ø  Becoming  familiar  with  design  patterns  ü  Get  into  the  habit  of  recognizing  design  patterns  and  the  interaction  design  

problems  they  solve  

ü  Create  your  own  repository  of  references  on  good  design