create and sell a profitable online product · now it’s time to promote! create a working sales...

Create and Sell

a Profitable

Online Product

Part 3: Promote

Copyright Ellen Finkelstein, Inc. All Rights Reserved

Why create an online course?

Sell 24/7Reach more

peopleHave more free time

3 steps will get you to profitability

Plan Build Promote

You lose money if you

leave out any step!

The first step is to PLAN

Get clear on your goal

Research demand and keywords

Map out your product and its infrastructure

Map out your plans for promotion

A

B

C

D

The second step is to build

Create an outline

Map out your funnel

Decide on a format/structure

Collect/write your content

Organize and format your product

A

B

C

D

E

Now it’s time to PROMOTE!

Create a working sales (or opt-in) page

Map out a promotional plan and timeline

Create sales assets—emails, social media posts, graphics, a webinar, ads

Launch!

Track results and optimize

A

B

C

D

E

Create a working sales page (or opt-in page)

Write the sales copy

Add a Buy button

A

Outline for sales page copy

Target market

Headline (grab attention)

Sub-headline

Authority (about you)

Introduce product

Open loop (teaser)

Problem> Solution

Why created product

Urgency/Scarcity

Features and benefits

Consequence of not buying/cost comparison

Storytelling/Case study

Testimonials

Guarantee

Bonus

Close loop

P.S.

Call to action

To add a Buy button, you need…

Buy button code

To define a product

A shopping cart or

equivalent

A merchant account

and gateway

To create an opt-in page, you need opt-in code

from your email service provider

Map out a promotional plan and timeline

(check your earlier planning)

Decide on your promotional channels

When will you promote?

B

Choose from 4 main promotional channels

1

Your email list

2

Partners

3

Social media

4

Ads

Caution: 1 channel is not enough!

Create a promotional plan

Which channels

Multiple dates for each

Caution: Don’t under promote!

Create sales assets

Emails

Social media posts

Graphics

A webinar?

Ads?

C

Outsource graphics, if necessary

Outsource

Fiverr

Upwork

Do it yourself

PowerPoint

Canva

Launch!

You can do a big launch or a “soft” launch

A test launch helps you pre-test the results, get feedback, and get testimonials

Some products are evergreen; others involve your attention on a specific date (event)

D

Keep partners involved

Inspire them with ongoing results

Publish a leaderboard

Track results and optimize

Track conversion rate

• Sales/Page Traffic

• Sales/Attendees or Registrants

Tweak your sales page/webinar

script

• Change text

• Change graphics

• Change layout

E

What’s next?

Rewatch the recording tomorrow or the next day

Follow the instructions in the emails you’ll get

Aim for the end of the year!

Ask questions in the Reach the Stars Club Facebook group

You can do this!

Copyright Ellen Finkelstein, Inc. All Rights Reserved