5 ways to create more profitable content israel

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FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY A 15 MINUTE PRESENTATION:CHRIS MOODY / ORACLE MARKETING CLOUD

CONTENT SUMMIT ISRAEL TEL AVIV DECEMBER 2015- 1

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@CNMOODY

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@CNMOODY

@ORACLEMKTGCLOUD

FEEL FREE TOHECKLE, ENGAGE, CONNECT, SHARE, ETC.

@CNMOODYFOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.

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@CNMOODY

@CNMOODY

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@CNMOODYWHAT IS PROFITABLE CONTENT?

HINT:THIS REQUIRES WORKING WITH AND UNDERSTANDING SALES.

@CNMOODYFOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.

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An intro to Sales47% of Sales reps would rather deliver a presentation without their underwear than without their tablet

@CNMOODYSource: Brainshark survey7

An intro to Sales64% of reps prepare for their meetings in the car and 44% prepare in the prospects parking lot

@CNMOODYSource: Brainshark survey8

An intro to Marketing88% of CMOs lack an integrated view of the customer

@CNMOODYSources: Fournaise Group, CMO Council and Columbias Global Brand Leadership9

An intro to Marketing65% of CMOs cant measure ROI for digital marketing in 2014

@CNMOODY

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An intro to Sales and Marketing71% of reps receive materials from marketing, but 42% say they aren't involved at all in the development process

@CNMOODYSource: Brainshark survey11

I never blame myself when I'm not hitting. I just blame the bat and if it keeps up, I change bats. After all, if I know it isn't my fault that I'm not hitting, how can I get mad at myself?

@CNMOODYYogi Berra was a smart marketer12

PROFITABLE CONTENTCONVERTS AND CREATES REVENUE

HINT:THIS STILL REQUIRES WORKING WITH SALES.

@CNMOODYFOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.

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Digital content 20081 trillion pages

@CNMOODYDigital content 2013 30 trillion pages

@CNMOODY

Digital content 2015 60 trillion pages

@CNMOODY

TYPESOF CONTENT3High EffortMedium EffortLow EffortTRADITIONAL BLOG AND PAID CONTENTQ&A CONTENTUSER CONTENT (UGC)

@CNMOODY

Effort ContentHIGH

66%10%5%1%18%SEARCHDIRECTREFERRALSOCIALOTHER66% FROM SEARCH / HIGH EFFORTCONTENT$21 - $2,000

@CNMOODY

Effort ContentMEDIUM

80%14%4%1%

SEARCHDIRECTREFERRALSOCIALOTHER80% FROM SEARCH / MEDIUM EFFORT CONTENT1%$10

@CNMOODY

Effort ContentLOW

20%32%10%21%SEARCHDIRECTREFERRALSOCIALOTHERBEST DISTRIBUTION OF TRAFFIC / LOW EFFORT CONTENT17%$2

@CNMOODY

Conversion Rate

EFFORT CONTENT

HIGHVISITSLEADSCUSTOMERS3.8%3.65%

SOURCE: COMPENDIUMCONVERSIONS

@CNMOODY

Conversion Rate

EFFORT CONTENT

MEDIUMCUSTOMERS11.4%5.62%

SOURCE: COMPENDIUMVISITSLEADS3.8%3.65%

CONVERSIONS

@CNMOODY

Conversion Rate

VISITSLEADS

EFFORT CONTENT

LOWCUSTOMERS9.1%13.5%

SOURCE: COMPENDIUM11.4%5.62%3.8%3.65%

CONVERSIONS

@CNMOODYYOU ARE COMPETING AGAINST YOUR CUSTOMERS CLOSEST FRIENDS AND FAMILY.

JAY BAER

@CNMOODYRefer to the fact that Jay will talk about this24

FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY- 1

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Brainstorm with entire staff on questions they hear every day

They Ask, You Answer1- 1

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Des Williams | Lighting & Landscaping

@CNMOODY

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Interview your colleagues and partners2- 1

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@CNMOODY

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Eliminate the fear of the blinking cursor

@CNMOODY

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Host your first company Blogathon3- 1

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1. Brainstorm every question2. Assign to employees + 90 mins/day3. 4.5 hours each over 3 days

= 100+ blog posts

Kirk Drake, CEO, Ongoing Operations

@CNMOODY

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Three steps to $500k to $1m impact in year one.Kirk Drake, CEO, Ongoing Operations

@CNMOODY

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Stop trying to hit homeruns4- 1

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Since 1901, there are only 45 players with a season with more homeruns than strikeouts.

@CNMOODYSince 1901, there are only 45 seasons with more homeruns than strikeouts35

Surround homeruns with tons of base hits.Part 1 - Featured Asset & Outbound Part 2 Webcast Promotion

OUTBOUND: Email and Landing Page featuring the new essentials program and the eBook. Responsive design.FEATURED ASSET: First of a series of meaty guides, this ebook features discussion and best practices around content marketing.

@CNMOODYSurround 30 yard screamers with 6 yard tap-ins.Localized by @Mike_McGrail

@CNMOODYTurn your email into content5- 1

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EMAIL IS A SOURCE OF CONTENT.

@CNMOODY

BLOG POSTVS.EMAIL INBOX

@CNMOODYRECAP: Five ways to create more profitable content todayBrainstorm with staffInterview your colleaguesHave a BlogathonStop trying to hit homeruns or 30 yard screamersTurn your email into content

@CNMOODY

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bit.ly/MMEcontent

@CNMOODY

STUCK AND NEED HELP?YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK. LINKEDIN: /IN/CHRISMOODY

TWITTER:@CNMOODY

@CNMOODY

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