FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY [ REMIX ]

A 15 MINUTE PRESENTATION:CHRIS MOODY / ORACLE MARKETING CLOUD

SOCIAL FRESH EAST – SAN DIEGO, CA – OCTOBER 2014

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@CNMOODY

@ORACLEMKTGCLOUD

FEEL FREE TOHECKLE, ENGAGE, CONNECT, SHARE, ETC.

sued over a blog post: #1 out of 14,200,000 pages

WHAT IS PROFITABLE CONTENT?

HINT:THIS REQUIRES WORKING WITH AND UNDERSTANDING SALES.

An intro to Sales

47% of Sales reps would rather deliver a presentation without their underwear than without their tablet

An intro to Sales

64% of reps prepare for their meetings in the car and 44% prepare in the prospect’s parking lot

An intro to Marketing

88% of CMOs lack an integrated view of the customer

An intro to Marketing

65% of CMOs can’t measure ROI for digital marketing in 2014

An intro to Sales and Marketing

71% of reps receive materials from marketing, but 42% say they aren't involved at all in the development process

“I never blame myself when I'm not hitting. I just blame the bat and if it keeps up, I change bats. After all, if I know it isn't my fault that I'm not hitting, how can I get mad at myself?”

PROFITABLE CONTENTCONVERTS AND CREATES

REVENUE

HINT:THIS STILL REQUIRES WORKING WITH SALES.

TYPESOF CONTENT3

High Effort Medium Effort Low EffortTRADITIONAL BLOG AND PAID CONTENT

Q&A CONTENT USER CONTENT (UGC)

Social

Traffic

EFFORT CONTENT

HIGH

CUSTOMERS

1%OF ALL INBOUND TRAFFIC

Social

Traffic

EFFORT CONTENT

MEDIUM

CUSTOMERS

1%OF ALL INBOUND TRAFFIC

Social

Traffic

EFFORT CONTENT

LOW

CUSTOMERS

21%OF ALL INBOUND TRAFFIC

Conversion

Rate

EFFORT CONTENT

HIGHLEADS

CUSTOMERS

3.7%CONVERSIONS

Conversion

Rate

EFFORT CONTENT

MEDIUMLEADS

CUSTOMERSCONVERSIONS

5.6%

Conversion

Rate

EFFORT CONTENT

LOWLEADS

CUSTOMERS

13.5%

CONVERSIONS

“YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.”

SOME JAY BAER GUY

Exhibit A.

FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY

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Brainstorm with entire staff on questions they hear every day

“They Ask, You Answer”1

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Des Williams | Lighting & Landscaping

Interview your colleagues and partners2- 1

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Eliminate the fear of the blinking cursor

Host your first company Blogathon3

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1. Brainstorm every question2. Assign to employees + 90 mins/day3. 4.5 hours each over 3 days

= 100+ blog posts

– Kirk Drake, CEO, Ongoing Operations

Three steps to $500k to $1m impact in year one.

– Kirk Drake, CEO, Ongoing Operations

Stop trying to hit homeruns4- 1

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Since 1901, there are only 45 players with a season with more homeruns than strikeouts.

Surround homeruns with tons of base hits.–Part 1 - Featured Asset & Outbound Part 2 – Webcast Promotion

OUTBOUND: Email and Landing Page featuring the new essentials program and the eBook. Responsive design.

FEATURED ASSET: First of a series of meaty guides, this ebook features discussion and best practices around content marketing.

Turn your email into content5- 1

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EMAIL IS A SOURCE OF CONTENT.

BLOG POSTVS.EMAIL INBOX

RECAP: Five ways to create more profitable content today

1. Brainstorm with staff2. Interview your colleagues3. Have a Blogathon4. Stop trying to hit homeruns5. Turn your email into content

bit.ly/scaryebook

STUCK AND NEED HELP?

YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK.

EMAIL: HELPMECHRISMOODY@GMAIL.COM

THE TWITTER:@CNMOODY