5 tips for more profitable content, chris moody, oracle - social fresh east 2014

Download 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Post on 16-Jan-2017

920 views

Category:

Marketing

0 download

Embed Size (px)

TRANSCRIPT

How to Use the PowerPoint Template

FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY

A 12 MINUTE PRESENTATION:CHRIS MOODY / ORACLE MARKETING CLOUD

SOCIAL FRESH EAST ORLANDO, FL JULY 2014- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

1

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

2

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

3

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

4

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

6

WHAT IS PROFITABLE CONTENT?

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |FOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.

7

TYPESOF CONTENT3High EffortMedium EffortLow EffortTRADITIONAL BLOG AND PAID CONTENTQ&A CONTENTUSER CONTENT (UGC)

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

SocialTraffic

EFFORT CONTENT

HIGHCUSTOMERS1%

OF ALL INBOUND TRAFFIC

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Just focus on leads to customers (eliminate visits) make the numbers bigger9

SocialTraffic

EFFORT CONTENT

MEDIUMCUSTOMERS

1%OF ALL INBOUND TRAFFIC

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Just focus on leads to customers (eliminate visits) make the numbers bigger10

SocialTraffic

EFFORT CONTENT

LOWCUSTOMERS

21%OF ALL INBOUND TRAFFIC

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Just focus on leads to customers (eliminate visits) make the numbers bigger11

Conversion Rate

EFFORT CONTENT

HIGHLEADSCUSTOMERS3.7%

CONVERSIONS

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Just focus on leads to customers (eliminate visits) make the numbers bigger12

Conversion Rate

EFFORT CONTENT

MEDIUMLEADSCUSTOMERS

CONVERSIONS5.6%

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Just focus on leads to customers (eliminate visits) make the numbers bigger13

Conversion Rate

EFFORT CONTENT

LOWLEADSCUSTOMERS13.5%

CONVERSIONS

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Just focus on leads to customers (eliminate visits) make the numbers bigger14

YOU ARE COMPETING AGAINST YOUR CUSTOMERS CLOSEST FRIENDS AND FAMILY.

SOME JAY BAER GUY

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Refer to the fact that Jay will talk about this15

Exhibit A.

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

16

FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY

- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

17

Brainstorm with entire staff on questions they hear every day

They Ask, You Answer1- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

18

Des Williams | Lighting & Landscaping

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

19

Interview your colleagues and partners2- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

20

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

21

Eliminate the fear of the blinking cursor

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

22

Host your first company Blogathon3- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

23

1. Brainstorm every question2. Assign to employees + 90 mins/day3. 4.5 hours each over 3 days

= 100+ blog posts

Kirk Drake, CEO, Ongoing Operations

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

24

Three steps to $500k to $1m impact in year one.Kirk Drake, CEO, Ongoing Operations

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

25

Work an event4- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

26

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |Turn your email into content5- 1

- 2

- 3

- 4

- 5

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

28

EMAIL IS A SOURCE OF CONTENT.

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

BLOG POSTVS.EMAIL INBOX

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |RECAP: Five ways to create more profitable content todayBrainstorm with staffInterview your colleaguesHave a BlogathonWork an eventTurn your email into content

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

31

Content + Social + Demand

bit.ly/demandgencook

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

32

STUCK AND NEED HELP?YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK. EMAIL: HELPMECHRISMOODY@GMAIL.COM

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

33