5 tips for more profitable content, chris moody, oracle - social fresh east 2014

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY A 12 MINUTE PRESENTATION: CHRIS MOODY / ORACLE MARKETING CLOUD SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014 - 1 - 2 - 3 - 4 - 5

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Page 1: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY

A 12 MINUTE PRESENTATION:CHRIS MOODY / ORACLE MARKETING CLOUD

SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014

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Page 2: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 3: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 4: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 5: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 6: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 7: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

WHAT IS PROFITABLE CONTENT?

Page 8: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

TYPESOF CONTENT3

High Effort Medium Effort Low EffortTRADITIONAL BLOG AND PAID CONTENT

Q&A CONTENT USER CONTENT (UGC)

Page 9: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Social

Traffic

EFFORT CONTENT

HIGH

CUSTOMERS

1%OF ALL INBOUND TRAFFIC

Page 10: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Social

Traffic

EFFORT CONTENT

MEDIUM

CUSTOMERS

1%OF ALL INBOUND TRAFFIC

Page 11: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Social

Traffic

EFFORT CONTENT

LOW

CUSTOMERS

21%OF ALL INBOUND TRAFFIC

Page 12: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Conversion

Rate

EFFORT CONTENT

HIGHLEADS

CUSTOMERS

3.7%CONVERSIONS

Page 13: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Conversion

Rate

EFFORT CONTENT

MEDIUMLEADS

CUSTOMERSCONVERSIONS

5.6%

Page 14: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Conversion

Rate

EFFORT CONTENT

LOWLEADS

CUSTOMERS

13.5%

CONVERSIONS

Page 15: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

“YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.”

SOME JAY BAER GUY

Page 16: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Exhibit A.

Page 17: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY

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Page 18: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Brainstorm with entire staff on questions they hear every day

“They Ask, You Answer”1

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Page 19: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Des Williams | Lighting & Landscaping

Page 20: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Interview your colleagues and partners2- 1

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Page 21: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 22: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Eliminate the fear of the blinking cursor

Page 23: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Host your first company Blogathon3

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Page 24: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

1. Brainstorm every question2. Assign to employees + 90 mins/day3. 4.5 hours each over 3 days

= 100+ blog posts

– Kirk Drake, CEO, Ongoing Operations

Page 25: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Three steps to $500k to $1m impact in year one.

– Kirk Drake, CEO, Ongoing Operations

Page 26: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

“Work” an event4- 1

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Page 27: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Page 28: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Turn your email into content5- 1

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Page 29: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

EMAIL IS A SOURCE OF CONTENT.

Page 30: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

BLOG POSTVS.EMAIL INBOX

Page 31: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

RECAP: Five ways to create more profitable content today

1. Brainstorm with staff2. Interview your colleagues3. Have a Blogathon4. “Work” an event5. Turn your email into content

Page 32: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Content + Social + Demand

bit.ly/demandgencook

Page 33: 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

STUCK AND NEED HELP?

YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK.

EMAIL: [email protected]