create and sell a profitable online product · now it’s time to promote! create a working sales...
TRANSCRIPT
Create and Sell
a Profitable
Online Product
Part 3: Promote
Copyright Ellen Finkelstein, Inc. All Rights Reserved
Why create an online course?
Sell 24/7Reach more
peopleHave more free time
3 steps will get you to profitability
Plan Build Promote
You lose money if you
leave out any step!
The first step is to PLAN
Get clear on your goal
Research demand and keywords
Map out your product and its infrastructure
Map out your plans for promotion
A
B
C
D
The second step is to build
Create an outline
Map out your funnel
Decide on a format/structure
Collect/write your content
Organize and format your product
A
B
C
D
E
Now it’s time to PROMOTE!
Create a working sales (or opt-in) page
Map out a promotional plan and timeline
Create sales assets—emails, social media posts, graphics, a webinar, ads
Launch!
Track results and optimize
A
B
C
D
E
Create a working sales page (or opt-in page)
Write the sales copy
Add a Buy button
A
Outline for sales page copy
Target market
Headline (grab attention)
Sub-headline
Authority (about you)
Introduce product
Open loop (teaser)
Problem> Solution
Why created product
Urgency/Scarcity
Features and benefits
Consequence of not buying/cost comparison
Storytelling/Case study
Testimonials
Guarantee
Bonus
Close loop
P.S.
Call to action
To add a Buy button, you need…
Buy button code
To define a product
A shopping cart or
equivalent
A merchant account
and gateway
To create an opt-in page, you need opt-in code
from your email service provider
Map out a promotional plan and timeline
(check your earlier planning)
Decide on your promotional channels
When will you promote?
B
Choose from 4 main promotional channels
1
Your email list
2
Partners
3
Social media
4
Ads
Caution: 1 channel is not enough!
Create a promotional plan
Which channels
Multiple dates for each
Caution: Don’t under promote!
Create sales assets
Emails
Social media posts
Graphics
A webinar?
Ads?
C
Outsource graphics, if necessary
Outsource
Fiverr
Upwork
Do it yourself
PowerPoint
Canva
Launch!
You can do a big launch or a “soft” launch
A test launch helps you pre-test the results, get feedback, and get testimonials
Some products are evergreen; others involve your attention on a specific date (event)
D
Keep partners involved
Inspire them with ongoing results
Publish a leaderboard
Track results and optimize
Track conversion rate
• Sales/Page Traffic
• Sales/Attendees or Registrants
Tweak your sales page/webinar
script
• Change text
• Change graphics
• Change layout
E
What’s next?
Rewatch the recording tomorrow or the next day
Follow the instructions in the emails you’ll get
Aim for the end of the year!
Ask questions in the Reach the Stars Club Facebook group
You can do this!
Copyright Ellen Finkelstein, Inc. All Rights Reserved