contextual marketing - the right way to mobile marketing, or "marketing on the way"

TIME +PLACE+PROSPECT

=

CONTEXTUAL

MARKETING

J

Contextualmarketing-paolomaioli@paolo_mm

If content is king, then context is emperor

Contextualmarketing-paolomaioli@paolo_mm

context makes the marketing message unique for each consumer • personal

• efficient

• successful

Contextualmarketing-paolomaioli@paolo_mm

content marketing?

“online marketing blogs + social media + SEO”

to attract the interest of potential customers. to provide interesting, educational material

to engage a prospect and encourage him or her to move onto the next phase of the sales process

Contextualmarketing-paolomaioli@paolo_mm

Context! “consumer interests and behaviours changing over time and space”

Contextualmarketing-paolomaioli@paolo_mm

Relevant

information,

for the right

person,

and the proper

timing

Contextualmarketing-paolomaioli@paolo_mm

CLEVER! Contextualmarketing-paolomaioli@paolo_mm

Personalised

Contextualmarketing-paolomaioli@paolo_mm

consumer-tailored experiences

is the only way for brands to stay alive

Privacy?

HOW MUCH WOULD YOU PAY FOR

YOUR RIGHT BURGER AS YOU

ENTER YOUR RESTAURANT AND

YOU DO NOT HAVE TIME TO WAIT?

Contextualmarketing-paolomaioli@paolo_mm

Marketing experiences that provide useful interactions

rather than just "marketing“ will get a more

positive user response

Contextualmarketing-paolomaioli@paolo_mm

FROM

the step forward for

marketing strategies

contextual awareness unique customer experiences

Contextualmarketing-paolomaioli@paolo_mm