content marketing beyond the buzz and into reality
Post on 01-Nov-2014
3.648 Views
Preview:
DESCRIPTION
This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit
TRANSCRIPT
800-555-1234
Annoying
Salesperson
+
Content
Marketing
Irrelevant
Content
Marketing
Publication
Publication
Irrelevant
“People don’t buy into your product. They buy into your approach to solving their problem.” - Jeff Ernst, Forrester a
60%
Have We Ever Been
Innovative?
FIRST RULE OF CONTENT MARKETING
You’re Not Competing With Other Tactics!
top related