comparison of top indian jewellery brands on social media
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May 1st – May 31st 2016
Top Indian Jewellery Brandson Social Media
Jewellery: Social Media Report
This Report looks at how
Indian Jewellery Brandsperformed on Social Media between
May 1st – May 31st, 2016
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This report was generated entirely by the
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Comparison of
"Competitors"Facebook Pages
May 01, 2016 - May 31, 2016
Caratlane.com had the largest fan base of 1,008,688 while GRT Jewellers showed the highest fan growth of 6.44%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Gro
wth
%
Number of Fans
Tanishq Joyalukkas PCJeweller Platinum Day of Love voylla
GRT Jewellers Amrapali jewels BlueStone.com Caratlane.com TBZ - The Original
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Qatar Countries < 2% Saudi Arabia Pakistan Bahrain Oman Other Countries Kuwait India
Fans - Geography
voylla had the highest PTAT of 20.12% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 200K 400K 600K 800K 1,000K 1,200KPe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fan
s)
Average Number of Fans
Tanishq Joyalukkas PCJeweller Platinum Day of Love Amrapali jewels GRT Jewellers voylla BlueStone.com Caratlane.com TBZ - The Original
Conversations
voylla published the greatest number of posts (186). Platinum Day of Love had the highest average engagement, with a
score of 960.
0 20 40 60 80 100 120 140 160 180 200
0 200 400 600 800 1000 1200
Tanishq
Joyalukkas
PCJeweller
Platinum…
voylla
GRT Jewellers
Amrapali…
BlueStone.com
Caratlane.com
TBZ - The…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Caratlane.com received the most number of Likes (583,328), GRT Jewellers got the most number of Comments (12,564)
and Caratlane.com had the most number of Shares (5,717).
0K 100K 200K 300K 400K 500K 600K 700K
Tanishq
Joyalukkas
PCJeweller
Platinum Day of Love
BlueStone.com
Amrapali jewels
GRT Jewellers
voylla
Caratlane.com
TBZ - The Original
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsPlatinum Day of Love
31-MAY-16, TUE 7:47AM
That one gesture, that one romantic
outing, that one extraordinary moment
which makes you realise yo ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 36,073 119 533 Uncategorized
Tanishq
08-MAY-16, SUN 2:59AM
To the woman who has always been an
inspiration for me, happy #MothersDay.
Do participate in our #My ..
TBZ - The Original
07-MAY-16, SAT 8:49AM
This Akshay Tritiya Let Blessings
Blossom. Visit our store for the latest
floral collection.
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 110,257 210 554 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 18,380 47 157 Uncategorized
Most Engaging Brand PostsTanishq
07-MAY-16, SAT 2:36AM
If this vision of your mother has always left
you awestruck, then here's how you can
pay tribute to ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 52,293 117 398 Uncategorized
TBZ - The Original
06-MAY-16, FRI 8:49AM
This Akshay Tritiya Let Blessings
Blossom. Visit our store for the latest
floral collection.
GRT Jewellers
05-MAY-16, THU 2:43AM
This Akshaya Tritiya, enjoy attractive
discounts as you bring home prosperity!
Avail Rs 50* off per ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 16,412 42 137 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 35,171 270 436 Uncategorized
Tanishq's Facebook Page saw the highest number of Fan posts (43).
0 5 10 15 20 25 30 35 40 45 50
Tanishq
Joyalukkas
PCJeweller
Platinum Day of Love
voylla
GRT Jewellers
Amrapali jewels
BlueStone.com
Caratlane.com
TBZ - The Original
Number of Fan Posts
Fan Posts
Caratlane.com received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Tanishq
Joyalukkas
PCJeweller
Platinum Day of Love
voylla
GRT Jewellers
BlueStone.com
Caratlane.com
TBZ - The Original
Negative Neutral Positive
Sentiment Analysis
Caratlane.com responded to the highest percentage of Fan posts (100.00%).
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0 500 1000 1500 2000 2500 3000 3500
% o
f F
an
Po
sts
Bra
nd
Resp
on
ded
to
Average Response Time (mins)
Tanishq Joyalukkas PCJeweller Platinum Day of Love voylla GRT Jewellers BlueStone.com Caratlane.com TBZ - The Original
Brand Responses
voylla published the most with 186 posts, among the brands in "Competitors" Group.
10%
6%
9%
15%
6%12%
32%
4%
3% 3%
PCJeweller Tanishq TBZ - The Original GRT Jewellers BlueStone.com Caratlane.com voylla Joyalukkas Amrapali jewels Platinum Day of Love
Share Of Voice – Volume of Posts
Caratlane.com received the largest volume of Likes (583,328), among the brands in "Competitors" Group.
4%
15%
8%
7%
0%
48%
1%
1%
0% 16%
PCJeweller Tanishq TBZ - The Original GRT Jewellers BlueStone.com Caratlane.com voylla Joyalukkas Amrapali jewels Platinum Day of Love
Share Of Voice – Likes
GRT Jewellers received the largest volume of Comments (12,564), among the brands in "Competitors" Group.
2%
3%3%
69%
1%
13%
1%
4%
1%
3%
PCJeweller Tanishq TBZ - The Original GRT Jewellers BlueStone.com Caratlane.com voylla Joyalukkas Amrapali jewels Platinum Day of Love
Share Of Voice – Comments
Caratlane.com received the largest volume of Shares (5,717), among the brands in "Competitors" Group.
6%
10%
10%
17%
5%
33%
1%6%
0% 12%
PCJeweller Tanishq TBZ - The Original GRT Jewellers BlueStone.com Caratlane.com voylla Joyalukkas Amrapali jewels Platinum Day of Love
Share Of Voice – Shares
During this time period, #MomentsOfLove was the most engaging run by Platinum Day of Love. TBZ - The Original
published the most (12) in its Akshay Tritiya campaign.
0 2 4 6 8 10 12 14
0 200 400 600 800 1000 1200
#MyMothersDaughter(T…
NO DATA(Joyalukkas)
NO DATA(PCJeweller)
#MomentsOfLove(Plati…
NO DATA(voylla)
NO DATA(GRT…
NO DATA(Amrapali…
Akshaya Tritiya…
#ThanksAMillion(Caratl…
Akshay Tritiya(TBZ -…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Analysis of
TanishqFacebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
941,298 14,296 1.54% India Not Available
Tanishq
Engagement Score Total Fan Posts
572 42
Total Posts Brand Response Rate
37 19.05%
Total Likes Avg. Reply Time
177,250 2 days, 3 hrs, 9 mins
Total Comments General Sentiment
626 Neutral
Total Shares
1,724
Most Engaging Content Type
Contest
Least Engaging Content Type
Ad Campaigns
Most Prolific Content Type
Product Offerings/Updates
Most Engaging Campaign
#MyMothersDaughter
Most Recent Campaign
#ZyraSparkleHunt
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
915K
920K
925K
930K
935K
940K
945K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
941,298
New Fans
14,296
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Tanishq had an average engagement score of 572 and a highest of 1000.
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this
brand.
Tanishq fans are largely from India followed by Bangladesh.
Fan Demographics Distribution of Fans
0%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 200K 400K 600K 800K 1,000K
India
Bangladesh
Pakistan
United States
United Arab Emirates
Australia
Nepal
Saudi Arabia
Canada
Botswana
0
1
1
2
2
3
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
jewellery 5
Uttara collection 5
Browse 5
https://www.tanishq.co.i
n/mia
4
Explore 4
14%
86%
Brand Participation Brand Non Participation
67%
0%
33%
Posititve Negative Neutral
Brand Posts - Engagement
Tanishq responded to 5 conversations generated by the 37
Posts they published.
Tanishq receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
08-MAY-16, SUN 2:59AM
To the woman who has always been an
inspiration for me, happy #MothersDay.
Do participate in our #My ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 110,257 210 554 Uncategorized
07-MAY-16, SAT 2:36AM
If this vision of your mother has always left
you awestruck, then here's how you can
pay tribute to ..
09-MAY-16, MON 1:28AM
This Akshaya Tritiya, Deepika decided to
try something new. #Niloufer by
#Tanishq.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 52,293 117 398 Uncategorized
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
257 1,273 25 86 Neutral
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequenc
y
Tanishq 13
mothers day 6
MyMothersDaughter
contest
3
maximum number 3
MyMothersDaughter 3
User Posts
0
1
2
3
4
5
6
7
8
9
10
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10-M
ay
11-M
ay
12-M
ay
13-M
ay
14-M
ay
15-M
ay
16-M
ay
17-M
ay
18-M
ay
19-M
ay
20-M
ay
21-M
ay
22-M
ay
23-M
ay
24-M
ay
25-M
ay
26-M
ay
27-M
ay
28-M
ay
29-M
ay
30-M
ay
31-M
ay
Positive Neutral Negative
Tanishq responded to 8 conversations generated by the 42
Posts fans published.
Tanishq appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
19%
81%
Brand Participation Brand Non Participation
37%
12%
51%
Posititve Negative Neutral
Most of Tanishq posts were around 'Product Offerings/Updates', and posts around 'Contest' received the highest
engagement.
Content Intel
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Special Offer
New Collection
Celebrity Endorser…
Question
Contest
Product Offerings/Updates
Facebook App
Engagement Oriented…
Number of Posts
Engagement Score
Engagement Score Number of Posts
There were no Brand Posts in the category Luxury during this
period.
In Tanishq Posts about General Happenings, the category
Festival/Greetings received the highest engagement.
Content Intel
About Luxury About General Happenings
0 1
0 1
Fact
Others
Advice/Tips
Event
Fashion News
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 50 100 150 200
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
May 01, 2016 - May 31, 2016 Entire Campaign
0 2 4 6 8
0 500 1000 1500
#MyMothersDaughter
Mia 8 collection
Shagun collection
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 500 1000 1500
#MyMothersDaughter
Mia 8 collection
Shagun collection
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
GRT JewellersFacebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
411,023 24,851 6.44% India Not Available
GRT Jewellers
Engagement Score Total Fan Posts
387 16
Total Posts Brand Response Rate
89 75.00%
Total Likes Avg. Reply Time
79,730 11 hrs, 15 mins
Total Comments General Sentiment
12,564 Neutral
Total Shares
2,821
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
NO DATA
Most Recent Campaign
NO DATA
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
370K
375K
380K
385K
390K
395K
400K
405K
410K
415K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
411,023
New Fans
24,851
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
GRT Jewellers had an average engagement score of 387 and a highest of 982.
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this
brand.
GRT Jewellers fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
0%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 100K 200K 300K 400K
India
United States
United Arab Emirates
Bangladesh
Pakistan
Saudi Arabia
Singapore
Malaysia
United Kingdom
Norway
0
1
2
3
4
5
6
7
8
9
10
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
GRT Jewellers
Showrooms
27
Conditions 27
Akshaya Tritiya 20
Terms 16
gift vouchers 15
65%
35%
Brand Participation Brand Non Participation
67%
0%
33%
Posititve Negative Neutral
Brand Posts - Engagement
GRT Jewellers responded to 58 conversations generated by
the 89 Posts they published.
GRT Jewellers receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
05-MAY-16, THU 2:43AM
This Akshaya Tritiya, enjoy attractive
discounts as you bring home prosperity!
Avail Rs 50* off per ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 35,171 270 436 Uncategorized
07-MAY-16, SAT 2:50AM
Stay protected from gold price fluctuations
with GRT Jewellers Golden Eleven Flexi
Plan! Pay an amou ..
05-MAY-16, THU 1:30AM
Presenting the 4th #AkshayaTritiya contest!
How to play: Guess which of the 4 rings is the HEAVIEST ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 18,942 140 279 Uncategorized
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
943 1,820 1,864 219 Uncategorized
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequenc
y
reminders 1
Purity 1
spite 1
good 1
receipt 1
User Posts
0
1
1
2
2
3
3
4
4
5
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10-M
ay
11-M
ay
12-M
ay
13-M
ay
14-M
ay
15-M
ay
16-M
ay
17-M
ay
18-M
ay
19-M
ay
20-M
ay
21-M
ay
22-M
ay
23-M
ay
24-M
ay
25-M
ay
26-M
ay
27-M
ay
28-M
ay
29-M
ay
30-M
ay
31-M
ay
Positive Neutral Negative
GRT Jewellers responded to 13 conversations generated by
the 17 Posts fans published.
GRT Jewellers appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
76%
24%
Brand Participation Brand Non Participation
33%
0%
67%
Posititve Negative Neutral
Comparison of
Indian JewellersTwitter Accounts
May 01, 2016 - May 31, 2016
Compare the follower growth across brands
-0.50%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
0K 2K 4K 6K 8K 10K 12K 14K
Fo
llow
er
Gro
wth
Followers
Tanishq Jewelry CaratLane TBZ - The Original Gemstoneuniverse Kalyan Jewellers tw
Amrapali jewels Gehna Jewellers PCJeweller Kirtilals GRT Jewellers
Follower Growth
Compare the growth of followees of each brand
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
0K 0K 0K 0K 0K 1K 1K
Fo
llow
ee
Gro
wth
Followees
Tanishq Jewelry CaratLane TBZ - The Original Gemstoneuniverse Kalyan Jewellers tw
Amrapali jewels Gehna Jewellers PCJeweller Kirtilals GRT Jewellers
Followee Growth
Tanishq Jewelry published the greatest number of posts (131). Gemstoneuniverse had the highest average engagement,
with a score of 749.
Engagement - Tweets
0 20 40 60 80 100 120 140
0 100 200 300 400 500 600 700 800
Amrapali…
Gemstoneuni…
Kalyan…
TBZ - The…
CaratLane
Gehna…
Kirtilals
Tanishq…
PCJeweller
GRT Jewellers
Number of Tweets
Engagement Score
Proactive Tweets Engagement Score Tweets
Compare the frequency of tweets by each brand during the selected period
0 20 40 60 80 100 120 140
Tanishq Jewelry
CaratLane
TBZ - The Original
Gemstoneuniverse
Kalyan Jewellers tw
Amrapali jewels
PCJeweller
Gehna Jewellers
Kirtilals
GRT Jewellers
Tweets(in selected period)
Proactive Tweets Retweets Replies
Frequency of Tweets
Compare the user responses for each brand
0 500 1,000 1,500 2,000 2,500
TBZ - The Original
Kirtilals
PCJeweller
Tanishq Jewelry
Gehna Jewellers
Amrapali jewels
Gemstoneuniverse
Kalyan Jewellers tw
CaratLane
GRT Jewellers
Favorites Retweets Replies
Replies, Retweets and Favorites
Publishing times of brand tweets
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amrapali jewels
Gemstoneuniverse
TBZ - The Original
CaratLane
Gehna Jewellers
Kirtilals
PCJeweller
Tanishq Jewelry
GRT Jewellers
% of Tweets (in each time period)
12AM-6AM 6AM-12PM 12PM-6PM 6PM-12AM
Timing of Tweets
This Akshaya Tritiya, Deepika decided to
try something new. #Niloufer by
#Tanishq. https://t.co/D8Q..
09-May-16, Mon 02:01AM
ENGMT. FAV. REPLIES RETWEETS
1,000 246 3 151
Top Engaging Tweets
Celebrate this Akshaya Tritiya by trying
something new. #Niloufer by
#Tanishq. https://t.co/fgT93gH..
To the woman who has always been an
inspiration for me,
#HappyMothersDay.
https://t.co/PQWIMjdC7t
09-May-16, Mon 08:24AM
ENGMT. FAV. REPLIES RETWEETS
997 186 0 93
08-May-16, Sun 02:45AM
ENGMT. FAV. REPLIES RETWEETS
991 132 2 74
Tanishq Jewelry Tanishq Jewelry Tanishq Jewelry
#ContestAlert
Identify & WIN a Personalized
#Gemstone Recommendation
worth Rs.3,000 from Gemstoneu..
14-May-16, Sat 12:30AM
ENGMT. FAV. REPLIES RETWEETS
980 35 70 29
Top Engaging Tweets
#ContestAlert
Answer & WIN a Personalized
#Gemstone Recommendation
worth Rs.3,000 from Gemstoneuni..
#ContestAlert
Answer & WIN a Personalized
#Gemstone Recommendation
worth Rs.3,000 from
Gemstoneuniv..
03-May-16, Tue 12:49AM
ENGMT. FAV. REPLIES RETWEETS
977 26 65 30
28-May-16, Sat 12:30AM
ENGMT. FAV. REPLIES RETWEETS
938 22 29 31
Gemstoneuniverse Gemstoneuniverse Gemstoneuniverse
Hashtags used by each brand
0 100 200 300 400 500 600 700
lavenderlove
aishwaryarai
contestalert
btr2016
cannes2016
zeeq
ubergoldwithcaratlane
theresnoonelikemom
jewellery
artistsinspiration
ucjumbledup
niloufer
diamond
pendant
bangalore
No. of Brand Tweets No. of User Tweets
Popular Hashtags
Compare which brands are mentioned by users the most in their tweets
0 50 100 150 200 250 300 350 400 450 500
Tanishq Jewelry
CaratLane
TBZ - The Original
Gemstoneuniverse
Kalyan Jewellers tw
Amrapali jewels
PCJeweller
Gehna Jewellers
Kirtilals
GRT Jewellers
User Mentions
Mentions Count
Compare the most popular type of reply by these brands
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amrapali jewels
Kalyan Jewellers tw
Gemstoneuniverse
TBZ - The Original
CaratLane
Gehna Jewellers
Kirtilals
PCJeweller
Tanishq Jewelry
GRT Jewellers
Replies
Direct Message Contact View a Link Email Brand Apology Plain Text
Reply Analysis
Compare how quickly brands respond to user tweets
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amrapali jewels
Kalyan Jewellers tw
Gemstoneuniverse
TBZ - The Original
CaratLane
Gehna Jewellers
Kirtilals
PCJeweller
Tanishq Jewelry
GRT Jewellers
Replies
<15 mins <1 hour <1 day >1 day
Average Reply Time
Compare how many times and how often brands respond to user tweets
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0 1000 2000 3000 4000 5000 6000
Re
sp
on
se
Ra
te
Avg. Reply Time (mins)
Amrapali jewels Kalyan Jewellers tw Gemstoneuniverse TBZ - The Original CaratLane
Gehna Jewellers Kirtilals PCJeweller Tanishq Jewelry GRT Jewellers
Responses
View the breakdown of sentiment of Tweets sent to brands
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amrapali jewels
Kalyan Jewellers tw
Gemstoneuniverse
TBZ - The Original
CaratLane
Gehna Jewellers
Kirtilals
PCJeweller
Tanishq Jewelry
GRT Jewellers
negative neutral positive
Sentiment of Tweets sent to Brands
Number of Tweets and Engagement for the most recent campaign for each brand
0 2 4 6 8 10 12 14 16 18
0 50 100 150 200 250 300 350
#IAmAMiaWoman
#UberGoldWithCaratLane
#ColoursOfSummer
#FallFashion
No of tweets
Engagement Score
Engagement Score No. of tweets
Campaign Intel
Proactive Tweets Retweets
TBZ - The Original
Kirtilals
PCJeweller
Tanishq Jewelry
Gehna Jewellers
Amrapali jewels
Gemstoneuniverse
Kalyan Jewellers tw
CaratLane
GRT Jewellers
Share of Voice
Favorites Replies
TBZ - The Original
Kirtilals
PCJeweller
Tanishq Jewelry
Gehna Jewellers
Amrapali jewels
Gemstoneuniverse
Kalyan Jewellers tw
CaratLane
GRT Jewellers
Share of Voice
Analysis of
Amrapali jewelsTwitter Account
May 01, 2016 - May 31, 2016
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
5,077 83 1.66% India
Amrapali jewels@amrapalijewels
Engagement Score
0
Total Proactive Tweets
8
Retweets Total
2
Replies Total
0
Favorites Total
0
Total Mention
18
Total Retweets
0
Total Replies
0
Response Rate (%)
0.0%
Average Reply Time (mins)
0
Most Engaging
NO DATA
Most Recent
NO DATA
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
5K
5K
5K
5K
5K
5K
5K
5K
5K
1-May 8-May 15-May 22-May 29-May
Follower Growth
Total Followers
5,077
New Followers
83
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-May 8-May 15-May 22-May 29-May
Followee Growth
Total Followees
106
New Followees
-1
Engagement
0
250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Amrapali jewels did not Tweet during that time and didn't engage their followers.
0
5
10
15
20
1-May 8-May 15-May 22-May 29-May
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
8 2
Do check out our beautiful "Panna
Collection" (Emeralds) @selfridges
@ Selfridges https://t.co/rIAK..
30-May-16, Mon 11:03AM
ENGMT. FAV. REPLIES RETWEETS
0 0 0 0
Top Engaging Tweets
An Interpretation of what was seen a lot
in Mughal jewellery. Ruby Diamond
Emerald set on a Jade… h..
Hand crafted Rosecut Diamond Necklace
set in silver and gold. Repost
koliero https://t.co/wHawuEnB9w
23-May-16, Mon 12:34AM
ENGMT. FAV. REPLIES RETWEETS
0 0 0 0
21-May-16, Sat 09:50AM
ENGMT. FAV. REPLIES RETWEETS
0 0 0 0
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 1 2 3 4 5 6 7
0 1
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 5 10 15 20 25 30
0 1 2 3
#aishwaryarai*
#bramhotsavam*
#lavenderlove*
#vogue*
#bipashabasu*
#sarbjit*
#indianfashion*
#amrapali*
#wagah*
#sarabjit*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
5
10
15
20
25
1-May 6-May 11-May 16-May 21-May 26-May 31-May
aishwaryarai bramhotsavam lavenderlove vogue bipashabasu
Spread of Hashtags by day
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
#vogue*
#sarabjit*
#amrapali*
#wagah*
#indianfashion*
#lavenderlove*
#aishwaryarai*
#sarbjit*
#bramhotsavam*
#bipashabasu*
Engagement Score
Hashtags - Engagement
Average Response Rate : 0.0%
0
0.5
1
1.5
2
2.5
3
3.5
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 0 minutes
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
1-May 6-May 11-May 16-May 21-May 26-May 31-May
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
1
2
3
4
5
6
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
1
2
3
4
5
6
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 0
-1
0
1
1
2
2
3
1-May 6-May 11-May 16-May 21-May 26-May 31-May
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 18
-1
0
1
1
2
2
3
3
4
1-May 6-May 11-May 16-May 21-May 26-May 31-May
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
FDCI 139,908 2
Neeraja Kona 101,636 3
A Fashionistas Diary 18,662 1
PREETHAM S 2,006 2
Tanusree Ghosh 1,390 1
TOP 5 INFLUENCERS
Analysis of
CaratLaneTwitter Account
May 01, 2016 - May 31, 2016
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
3,114 61 2.00% India
CaratLane@CaratLane
Engagement Score
221
Total Proactive Tweets
35
Retweets Total
10
Replies Total
8
Favorites Total
32
Total Mention
85
Total Retweets
42
Total Replies
0
Response Rate (%)
9.41%
Average Reply Time (mins)
282
Most Engaging
NO DATA
Most Recent
NO DATA
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
1-May 8-May 15-May 22-May 29-May
Follower Growth
Total Followers
3,114
New Followers
61
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-May 8-May 15-May 22-May 29-May
Followee Growth
Total Followees
520
New Followees
3
Engagement
0
250
500
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
CaratLane had an average engagement score of 221 and a highest of 310.
0
5
10
15
20
2-May 9-May 16-May 23-May
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
35 10
#AkshayaTrutiya celebrations just got
bigger! Our Facebook family is now
1 MILLION! Check https://t..
09-May-16, Mon 06:11AM
ENGMT. FAV. REPLIES RETWEETS
817 5 8 6
Top Engaging Tweets
Happy smile of lucky winners!
#UberGoldWithCaratLane
#AkshayaTrutiya @Uber_Chennai
@iamAmyJackson h..
ONE HOUR to go #Chennai
#UberGoldWithCaratLane
@iamAmyJackson
@Uber_Chennai
https://t.co/vS4OXgCIPh..
09-May-16, Mon 05:57AM
ENGMT. FAV. REPLIES RETWEETS
785 5 2 8
09-May-16, Mon 02:30AM
ENGMT. FAV. REPLIES RETWEETS
704 5 8 3
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 5 10 15 20 25 30 35
0 50 100 150 200 250 300 350
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 5 10 15 20 25
#ubergoldwithcar…
#theresnoonelike…
#chennai*
#akshayatrutiya*
#akshayatritiya*
#mothersday*
#contest*
#stake*
#thanksamillion*
#giveaway*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
10
20
30
40
50
60
1-May 6-May 11-May 16-May 21-May 26-May 31-May
ubergoldwithcaratlane theresnoonelikemom chennai akshayatrutiya akshayatritiya
Spread of Hashtags by day
0 100 200 300 400 500 600 700 800 900
#ubergoldwithcaratlane
#stake*
#akshayatrutiya*
#mothersday*
#theresnoonelikemom*
#giveaway*
#contest*
#thanksamillion*
#akshayatritiya*
#chennai*
Engagement Score
Hashtags - Engagement
Average Response Rate : 9.41%
0
5
10
15
20
25
30
35
40
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 4 hours 42 minutes
0
100
200
300
400
500
600
700
800
900
1-May 6-May 11-May 16-May 21-May 26-May 31-May
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
1
2
3
4
5
6
7
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
5
10
15
20
25
30
35
40
45
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
2
4
6
8
10
12
14
16
18
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 42
-5
0
5
10
15
20
25
30
35
1-May 6-May 11-May 16-May 21-May 26-May 31-May
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 85
-5
0
5
10
15
20
25
30
35
40
1-May 6-May 11-May 16-May 21-May 26-May 31-May
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Business of Fashion 1,568,346 1
Amy Jackson 788,181 2
Forbes India 211,497 2
ET NOW 124,810 1
YourStory 115,210 1
TOP 5 INFLUENCERS
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