comparison of top indian jewellery brands on social media

May 1st – May 31st 2016

Top Indian Jewellery Brandson Social Media

Jewellery: Social Media Report

This Report looks at how

Indian Jewellery Brandsperformed on Social Media between

May 1st – May 31st, 2016

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This report was generated entirely by the

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Comparison of

"Competitors"Facebook Pages

May 01, 2016 - May 31, 2016

Caratlane.com had the largest fan base of 1,008,688 while GRT Jewellers showed the highest fan growth of 6.44%.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

Tanishq Joyalukkas PCJeweller Platinum Day of Love voylla

GRT Jewellers Amrapali jewels BlueStone.com Caratlane.com TBZ - The Original

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Qatar Countries < 2% Saudi Arabia Pakistan Bahrain Oman Other Countries Kuwait India

Fans - Geography

voylla had the highest PTAT of 20.12% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0K 200K 400K 600K 800K 1,000K 1,200KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

Tanishq Joyalukkas PCJeweller Platinum Day of Love Amrapali jewels GRT Jewellers voylla BlueStone.com Caratlane.com TBZ - The Original

Conversations

voylla published the greatest number of posts (186). Platinum Day of Love had the highest average engagement, with a

score of 960.

0 20 40 60 80 100 120 140 160 180 200

0 200 400 600 800 1000 1200

Tanishq

Joyalukkas

PCJeweller

Platinum…

voylla

GRT Jewellers

Amrapali…

BlueStone.com

Caratlane.com

TBZ - The…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Caratlane.com received the most number of Likes (583,328), GRT Jewellers got the most number of Comments (12,564)

and Caratlane.com had the most number of Shares (5,717).

0K 100K 200K 300K 400K 500K 600K 700K

Tanishq

Joyalukkas

PCJeweller

Platinum Day of Love

BlueStone.com

Amrapali jewels

GRT Jewellers

voylla

Caratlane.com

TBZ - The Original

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsPlatinum Day of Love

31-MAY-16, TUE 7:47AM

That one gesture, that one romantic

outing, that one extraordinary moment

which makes you realise yo ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 36,073 119 533 Uncategorized

Tanishq

08-MAY-16, SUN 2:59AM

To the woman who has always been an

inspiration for me, happy #MothersDay.

Do participate in our #My ..

TBZ - The Original

07-MAY-16, SAT 8:49AM

This Akshay Tritiya Let Blessings

Blossom. Visit our store for the latest

floral collection.

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 110,257 210 554 Uncategorized

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 18,380 47 157 Uncategorized

http://www.facebook.com/168224816536648/posts/1575455462480236



Most Engaging Brand PostsTanishq

07-MAY-16, SAT 2:36AM

If this vision of your mother has always left

you awestruck, then here's how you can

pay tribute to ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 52,293 117 398 Uncategorized

TBZ - The Original

06-MAY-16, FRI 8:49AM

This Akshay Tritiya Let Blessings

Blossom. Visit our store for the latest

floral collection.

GRT Jewellers

05-MAY-16, THU 2:43AM

This Akshaya Tritiya, enjoy attractive

discounts as you bring home prosperity!

Avail Rs 50* off per ..

ENGM

T.


S

SENTIMENT

1,000 16,412 42 137 Uncategorized

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 35,171 270 436 Uncategorized




Tanishq's Facebook Page saw the highest number of Fan posts (43).

0 5 10 15 20 25 30 35 40 45 50

Tanishq

Joyalukkas

PCJeweller


voylla

GRT Jewellers

Amrapali jewels

BlueStone.com

Caratlane.com

TBZ - The Original

Number of Fan Posts

Fan Posts

Caratlane.com received the highest percentage of Positive Sentiment (100.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Tanishq

Joyalukkas

PCJeweller


voylla

GRT Jewellers

BlueStone.com

Caratlane.com

TBZ - The Original

Negative Neutral Positive

Sentiment Analysis

Caratlane.com responded to the highest percentage of Fan posts (100.00%).

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

0 500 1000 1500 2000 2500 3000 3500

% o

f F

an

Po

sts

Bra

nd

Resp

on

ded

to

Average Response Time (mins)

Tanishq Joyalukkas PCJeweller Platinum Day of Love voylla GRT Jewellers BlueStone.com Caratlane.com TBZ - The Original

Brand Responses

voylla published the most with 186 posts, among the brands in "Competitors" Group.

10%

6%

9%

15%

6%12%

32%

4%

3% 3%

PCJeweller Tanishq TBZ - The Original GRT Jewellers BlueStone.com Caratlane.com voylla Joyalukkas Amrapali jewels Platinum Day of Love

Share Of Voice – Volume of Posts

Caratlane.com received the largest volume of Likes (583,328), among the brands in "Competitors" Group.

4%

15%

8%

7%

0%

48%

1%

1%

0% 16%


Share Of Voice – Likes

GRT Jewellers received the largest volume of Comments (12,564), among the brands in "Competitors" Group.

2%

3%3%

69%

1%

13%

1%

4%

1%

3%


Share Of Voice – Comments

Caratlane.com received the largest volume of Shares (5,717), among the brands in "Competitors" Group.

6%

10%

10%

17%

5%

33%

1%6%

0% 12%


Share Of Voice – Shares

During this time period, #MomentsOfLove was the most engaging run by Platinum Day of Love. TBZ - The Original

published the most (12) in its Akshay Tritiya campaign.

0 2 4 6 8 10 12 14

0 200 400 600 800 1000 1200

#MyMothersDaughter(T…

NO DATA(Joyalukkas)

NO DATA(PCJeweller)

#MomentsOfLove(Plati…

NO DATA(voylla)

NO DATA(GRT…

NO DATA(Amrapali…

Akshaya Tritiya…

#ThanksAMillion(Caratl…

Akshay Tritiya(TBZ -…

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

TanishqFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

941,298 14,296 1.54% India Not Available

Tanishq

Engagement Score Total Fan Posts

572 42

Total Posts Brand Response Rate

37 19.05%

Total Likes Avg. Reply Time

177,250 2 days, 3 hrs, 9 mins

Total Comments General Sentiment

626 Neutral

Total Shares

1,724

Most Engaging Content Type

Contest

Least Engaging Content Type

Ad Campaigns

Most Prolific Content Type

Product Offerings/Updates

Most Engaging Campaign

#MyMothersDaughter

Most Recent Campaign

#ZyraSparkleHunt

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

915K

920K

925K

930K

935K

940K

945K

30-Apr 7-May 14-May 21-May 28-May

Fan Growth

Total Fans

941,298

New Fans

14,296

Engagement

0

250

500

750

1,000

1,250

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

Tanishq had an average engagement score of 572 and a highest of 1000.

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this

brand.

Tanishq fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

0%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 200K 400K 600K 800K 1,000K

India

Bangladesh

Pakistan

United States

United Arab Emirates

Australia

Nepal

Saudi Arabia

Canada

Botswana

0

1

1

2

2

3

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

jewellery 5

Uttara collection 5

Browse 5

https://www.tanishq.co.i

n/mia

4

Explore 4

14%

86%

Brand Participation Brand Non Participation

67%

0%

33%

Posititve Negative Neutral

Brand Posts - Engagement

Tanishq responded to 5 conversations generated by the 37

Posts they published.

Tanishq receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

08-MAY-16, SUN 2:59AM


inspiration for me, happy #MothersDay.

Do participate in our #My ..

ENGMT

.


S

SENTIMENT

1,000 110,257 210 554 Uncategorized

07-MAY-16, SAT 2:36AM

If this vision of your mother has always left

you awestruck, then here's how you can

pay tribute to ..

09-MAY-16, MON 1:28AM

This Akshaya Tritiya, Deepika decided to

try something new. #Niloufer by

#Tanishq.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 52,293 117 398 Uncategorized

ENGMT

.


S

SENTIMENT

257 1,273 25 86 Neutral

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35 40

0 100 200 300 400 500 600 700

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

Tanishq 13

mothers day 6

MyMothersDaughter

contest

3

maximum number 3

MyMothersDaughter 3

User Posts

0

1

2

3

4

5

6

7

8

9

10

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10-M

ay

11-M

ay

12-M

ay

13-M

ay

14-M

ay

15-M

ay

16-M

ay

17-M

ay

18-M

ay

19-M

ay

20-M

ay

21-M

ay

22-M

ay

23-M

ay

24-M

ay

25-M

ay

26-M

ay

27-M

ay

28-M

ay

29-M

ay

30-M

ay

31-M

ay

Positive Neutral Negative

Tanishq responded to 8 conversations generated by the 42

Posts fans published.

Tanishq appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

19%

81%


37%

12%

51%


Most of Tanishq posts were around 'Product Offerings/Updates', and posts around 'Contest' received the highest

engagement.

Content Intel

0 2 4 6 8 10 12

0 200 400 600 800 1000 1200

Brand News

Others

Event

Corporate Social…

Ad Campaigns

Special Offer

New Collection

Celebrity Endorser…

Question

Contest

Product Offerings/Updates

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


There were no Brand Posts in the category Luxury during this

period.

In Tanishq Posts about General Happenings, the category

Festival/Greetings received the highest engagement.

Content Intel

About Luxury About General Happenings

0 1

0 1

Fact

Others

Advice/Tips

Event

Fashion News

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3

0 50 100 150 200

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

May 01, 2016 - May 31, 2016 Entire Campaign

0 2 4 6 8

0 500 1000 1500

#MyMothersDaughter

Mia 8 collection

Shagun collection

Number of Posts

Engagement Score


0 2 4 6 8

0 500 1000 1500

#MyMothersDaughter

Mia 8 collection

Shagun collection

Number of Posts

Engagement Score


Analysis of

GRT JewellersFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

411,023 24,851 6.44% India Not Available

GRT Jewellers

Engagement Score Total Fan Posts

387 16

Total Posts Brand Response Rate

89 75.00%

Total Likes Avg. Reply Time

79,730 11 hrs, 15 mins

Total Comments General Sentiment

12,564 Neutral

Total Shares

2,821

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

370K

375K

380K

385K

390K

395K

400K

405K

410K

415K

30-Apr 7-May 14-May 21-May 28-May

Fan Growth

Total Fans

411,023

New Fans

24,851

Engagement

0

250

500

750

1,000

1,250


GRT Jewellers had an average engagement score of 387 and a highest of 982.

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this

brand.

GRT Jewellers fans are largely from India followed by United

States.

Fan Demographics Distribution of Fans

0%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 100K 200K 300K 400K

India

United States

United Arab Emirates

Bangladesh

Pakistan

Saudi Arabia

Singapore

Malaysia

United Kingdom

Norway

0

1

2

3

4

5

6

7

8

9

10


Brand Posts

Top keywords used Frequency

GRT Jewellers

Showrooms

27

Conditions 27

Akshaya Tritiya 20

Terms 16

gift vouchers 15

65%

35%


67%

0%

33%


Brand Posts - Engagement

GRT Jewellers responded to 58 conversations generated by

the 89 Posts they published.

GRT Jewellers receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

05-MAY-16, THU 2:43AM

This Akshaya Tritiya, enjoy attractive

discounts as you bring home prosperity!

Avail Rs 50* off per ..

ENGMT

.


S

SENTIMENT

1,000 35,171 270 436 Uncategorized

07-MAY-16, SAT 2:50AM

Stay protected from gold price fluctuations

with GRT Jewellers Golden Eleven Flexi

Plan! Pay an amou ..

05-MAY-16, THU 1:30AM

Presenting the 4th #AkshayaTritiya contest!

How to play: Guess which of the 4 rings is the HEAVIEST ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

999 18,942 140 279 Uncategorized

ENGMT

.


S

SENTIMENT

943 1,820 1,864 219 Uncategorized

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 100 200 300 400 500

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

reminders 1

Purity 1

spite 1

good 1

receipt 1

User Posts

0

1

1

2

2

3

3

4

4

5

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10-M

ay

11-M

ay

12-M

ay

13-M

ay

14-M

ay

15-M

ay

16-M

ay

17-M

ay

18-M

ay

19-M

ay

20-M

ay

21-M

ay

22-M

ay

23-M

ay

24-M

ay

25-M

ay

26-M

ay

27-M

ay

28-M

ay

29-M

ay

30-M

ay

31-M

ay

Positive Neutral Negative

GRT Jewellers responded to 13 conversations generated by

the 17 Posts fans published.

GRT Jewellers appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

76%

24%


33%

0%

67%


Comparison of

Indian JewellersTwitter Accounts

May 01, 2016 - May 31, 2016

Compare the follower growth across brands

-0.50%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

0K 2K 4K 6K 8K 10K 12K 14K

Fo

llow

er

Gro

wth

Followers

Tanishq Jewelry CaratLane TBZ - The Original Gemstoneuniverse Kalyan Jewellers tw

Amrapali jewels Gehna Jewellers PCJeweller Kirtilals GRT Jewellers

Follower Growth

Compare the growth of followees of each brand

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

0K 0K 0K 0K 0K 1K 1K

Fo

llow

ee

Gro

wth

Followees

Tanishq Jewelry CaratLane TBZ - The Original Gemstoneuniverse Kalyan Jewellers tw

Amrapali jewels Gehna Jewellers PCJeweller Kirtilals GRT Jewellers

Followee Growth

Tanishq Jewelry published the greatest number of posts (131). Gemstoneuniverse had the highest average engagement,

with a score of 749.

Engagement - Tweets

0 20 40 60 80 100 120 140

0 100 200 300 400 500 600 700 800

Amrapali…

Gemstoneuni…

Kalyan…

TBZ - The…

CaratLane

Gehna…

Kirtilals

Tanishq…

PCJeweller

GRT Jewellers

Number of Tweets

Engagement Score

Proactive Tweets Engagement Score Tweets

Compare the frequency of tweets by each brand during the selected period

0 20 40 60 80 100 120 140

Tanishq Jewelry

CaratLane

TBZ - The Original

Gemstoneuniverse

Kalyan Jewellers tw

Amrapali jewels

PCJeweller

Gehna Jewellers

Kirtilals

GRT Jewellers

Tweets(in selected period)

Proactive Tweets Retweets Replies

Frequency of Tweets

Compare the user responses for each brand

0 500 1,000 1,500 2,000 2,500

TBZ - The Original

Kirtilals

PCJeweller

Tanishq Jewelry

Gehna Jewellers

Amrapali jewels

Gemstoneuniverse

Kalyan Jewellers tw

CaratLane

GRT Jewellers

Favorites Retweets Replies

Replies, Retweets and Favorites

Publishing times of brand tweets

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Amrapali jewels

Gemstoneuniverse

TBZ - The Original

CaratLane

Gehna Jewellers

Kirtilals

PCJeweller

Tanishq Jewelry

GRT Jewellers

% of Tweets (in each time period)

12AM-6AM 6AM-12PM 12PM-6PM 6PM-12AM

Timing of Tweets

This Akshaya Tritiya, Deepika decided to

try something new. #Niloufer by

#Tanishq. https://t.co/D8Q..

09-May-16, Mon 02:01AM

ENGMT. FAV. REPLIES RETWEETS

1,000 246 3 151

Top Engaging Tweets

Celebrate this Akshaya Tritiya by trying

something new. #Niloufer by

#Tanishq. https://t.co/fgT93gH..


inspiration for me,

#HappyMothersDay.

https://t.co/PQWIMjdC7t

09-May-16, Mon 08:24AM


997 186 0 93

08-May-16, Sun 02:45AM


991 132 2 74

Tanishq Jewelry Tanishq Jewelry Tanishq Jewelry

https://twitter.com/TanishqJewelry/status/729551771480170497



#ContestAlert

Identify & WIN a Personalized

#Gemstone Recommendation

worth Rs.3,000 from Gemstoneu..

14-May-16, Sat 12:30AM


980 35 70 29

Top Engaging Tweets

#ContestAlert

Answer & WIN a Personalized


worth Rs.3,000 from Gemstoneuni..

#ContestAlert

Answer & WIN a Personalized


worth Rs.3,000 from

Gemstoneuniv..

03-May-16, Tue 12:49AM


977 26 65 30

28-May-16, Sat 12:30AM


938 22 29 31

Gemstoneuniverse Gemstoneuniverse Gemstoneuniverse

https://twitter.com/gemuniverse/status/731340869144592384



Hashtags used by each brand

0 100 200 300 400 500 600 700

lavenderlove

aishwaryarai

contestalert

btr2016

cannes2016

zeeq

ubergoldwithcaratlane

theresnoonelikemom

jewellery

artistsinspiration

ucjumbledup

niloufer

diamond

pendant

bangalore

No. of Brand Tweets No. of User Tweets

Popular Hashtags

Compare which brands are mentioned by users the most in their tweets

0 50 100 150 200 250 300 350 400 450 500

Tanishq Jewelry

CaratLane

TBZ - The Original

Gemstoneuniverse

Kalyan Jewellers tw

Amrapali jewels

PCJeweller

Gehna Jewellers

Kirtilals

GRT Jewellers

User Mentions

Mentions Count

Compare the most popular type of reply by these brands

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Amrapali jewels

Kalyan Jewellers tw

Gemstoneuniverse

TBZ - The Original

CaratLane

Gehna Jewellers

Kirtilals

PCJeweller

Tanishq Jewelry

GRT Jewellers

Replies

Direct Message Contact View a Link Email Brand Apology Plain Text

Reply Analysis

Compare how quickly brands respond to user tweets

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Amrapali jewels

Kalyan Jewellers tw

Gemstoneuniverse

TBZ - The Original

CaratLane

Gehna Jewellers

Kirtilals

PCJeweller

Tanishq Jewelry

GRT Jewellers

Replies

<15 mins <1 hour <1 day >1 day

Average Reply Time

Compare how many times and how often brands respond to user tweets

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

0 1000 2000 3000 4000 5000 6000

Re

sp

on

se

Ra

te

Avg. Reply Time (mins)

Amrapali jewels Kalyan Jewellers tw Gemstoneuniverse TBZ - The Original CaratLane

Gehna Jewellers Kirtilals PCJeweller Tanishq Jewelry GRT Jewellers

Responses

View the breakdown of sentiment of Tweets sent to brands

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Amrapali jewels

Kalyan Jewellers tw

Gemstoneuniverse

TBZ - The Original

CaratLane

Gehna Jewellers

Kirtilals

PCJeweller

Tanishq Jewelry

GRT Jewellers

negative neutral positive

Sentiment of Tweets sent to Brands

Number of Tweets and Engagement for the most recent campaign for each brand

0 2 4 6 8 10 12 14 16 18

0 50 100 150 200 250 300 350

#IAmAMiaWoman

#UberGoldWithCaratLane

#ColoursOfSummer

#FallFashion

No of tweets

Engagement Score

Engagement Score No. of tweets

Campaign Intel

Proactive Tweets Retweets

TBZ - The Original

Kirtilals

PCJeweller

Tanishq Jewelry

Gehna Jewellers

Amrapali jewels

Gemstoneuniverse

Kalyan Jewellers tw

CaratLane

GRT Jewellers

Share of Voice

Favorites Replies

TBZ - The Original

Kirtilals

PCJeweller

Tanishq Jewelry

Gehna Jewellers

Amrapali jewels

Gemstoneuniverse

Kalyan Jewellers tw

CaratLane

GRT Jewellers

Share of Voice

Analysis of

Amrapali jewelsTwitter Account

May 01, 2016 - May 31, 2016

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

5,077 83 1.66% India

Amrapali jewels@amrapalijewels

Engagement Score

0

Total Proactive Tweets

8

Retweets Total

2

Replies Total

0

Favorites Total

0

Total Mention

18

Total Retweets

0

Total Replies

0

Response Rate (%)

0.0%

Average Reply Time (mins)

0

Most Engaging

NO DATA

Most Recent

NO DATA

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

5K

5K

5K

5K

5K

5K

5K

5K

5K


Follower Growth

Total Followers

5,077

New Followers

83

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

106

New Followees

-1

Engagement

0

250


Amrapali jewels did not Tweet during that time and didn't engage their followers.

0

5

10

15

20



Brand Tweets


8 2

Do check out our beautiful "Panna

Collection" (Emeralds) @selfridges

@ Selfridges https://t.co/rIAK..

30-May-16, Mon 11:03AM


0 0 0 0

Top Engaging Tweets

An Interpretation of what was seen a lot

in Mughal jewellery. Ruby Diamond

Emerald set on a Jade… h..

Hand crafted Rosecut Diamond Necklace

set in silver and gold. Repost

koliero https://t.co/wHawuEnB9w

23-May-16, Mon 12:34AM


0 0 0 0

21-May-16, Sat 09:50AM


0 0 0 0

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/amrapalijewels/status/737298516968628224



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 1 2 3 4 5 6 7

0 1

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30

0 1 2 3

#aishwaryarai*

#bramhotsavam*

#lavenderlove*

#vogue*

#bipashabasu*

#sarbjit*

#indianfashion*

#amrapali*

#wagah*

#sarabjit*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

5

10

15

20

25

1-May 6-May 11-May 16-May 21-May 26-May 31-May

aishwaryarai bramhotsavam lavenderlove vogue bipashabasu

Spread of Hashtags by day

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

#vogue*

#sarabjit*

#amrapali*

#wagah*

#indianfashion*

#lavenderlove*

#aishwaryarai*

#sarbjit*

#bramhotsavam*

#bipashabasu*

Engagement Score

Hashtags - Engagement

Average Response Rate : 0.0%

0

0.5

1

1.5

2

2.5

3

3.5

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 0 minutes

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1


Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1

2

3

4

5

6

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1

2

3

4

5

6

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 0

-1

0

1

1

2

2

3


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 18

-1

0

1

1

2

2

3

3

4


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

FDCI 139,908 2

Neeraja Kona 101,636 3

A Fashionistas Diary 18,662 1

PREETHAM S 2,006 2

Tanusree Ghosh 1,390 1

TOP 5 INFLUENCERS

Analysis of

CaratLaneTwitter Account

May 01, 2016 - May 31, 2016

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

3,114 61 2.00% India

CaratLane@CaratLane

Engagement Score

221

Total Proactive Tweets

35

Retweets Total

10

Replies Total

8

Favorites Total

32

Total Mention

85

Total Retweets

42

Total Replies

0

Response Rate (%)

9.41%

Average Reply Time (mins)

282

Most Engaging

NO DATA

Most Recent

NO DATA

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

3K

3K

3K

3K

3K

3K

3K

3K

3K

3K

3K


Follower Growth

Total Followers

3,114

New Followers

61

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

520

New Followees

3

Engagement

0

250

500


CaratLane had an average engagement score of 221 and a highest of 310.

0

5

10

15

20

2-May 9-May 16-May 23-May


Brand Tweets


35 10

#AkshayaTrutiya celebrations just got

bigger! Our Facebook family is now

1 MILLION! Check https://t..

09-May-16, Mon 06:11AM


817 5 8 6

Top Engaging Tweets

Happy smile of lucky winners!


#AkshayaTrutiya @Uber_Chennai

@iamAmyJackson h..

ONE HOUR to go #Chennai


@iamAmyJackson

@Uber_Chennai

https://t.co/vS4OXgCIPh..

09-May-16, Mon 05:57AM


785 5 2 8

09-May-16, Mon 02:30AM


704 5 8 3

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/CaratLane/status/729614712883712000



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 5 10 15 20 25 30 35

0 50 100 150 200 250 300 350

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60

0 5 10 15 20 25

#ubergoldwithcar…

#theresnoonelike…

#chennai*

#akshayatrutiya*

#akshayatritiya*

#mothersday*

#contest*

#stake*

#thanksamillion*

#giveaway*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

10

20

30

40

50

60


ubergoldwithcaratlane theresnoonelikemom chennai akshayatrutiya akshayatritiya

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800 900

#ubergoldwithcaratlane

#stake*

#akshayatrutiya*

#mothersday*

#theresnoonelikemom*

#giveaway*

#contest*

#thanksamillion*

#akshayatritiya*

#chennai*

Engagement Score

Hashtags - Engagement

Average Response Rate : 9.41%

0

5

10

15

20

25

30

35

40

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 4 hours 42 minutes

0

100

200

300

400

500

600

700

800

900


Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

1

2

3

4

5

6

7

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

5

10

15

20

25

30

35

40

45

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

2

4

6

8

10

12

14

16

18

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 42

-5

0

5

10

15

20

25

30

35


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 85

-5

0

5

10

15

20

25

30

35

40


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Business of Fashion 1,568,346 1

Amy Jackson 788,181 2

Forbes India 211,497 2

ET NOW 124,810 1

YourStory 115,210 1

TOP 5 INFLUENCERS

Thanks!

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