chuck otts ebusiness strategist sun microsystems, inc. chuck otts ebusiness strategist sun...

Chuck OttseBusiness StrategistSun Microsystems, Inc.

Chuck OttseBusiness StrategistSun Microsystems, Inc.

.comming the world.comming the world

At The Height Of Success…

Break Your Business

At The Height Of Success…

Break Your Business

The Amazing Technology Cascade

The Amazing Technology Cascade

Data: W. Michael Cook, Federal Reserve Bank of Dallas, Texas

Years Since Product Invented

Perc

ent

of

House

hold

s w

ith

0 10 20 30 40 50 60 70 80 90 100 110 120

100908070605040302010

TelevisionTelevision

PCPC

RadioRadioElectricityElectricity TelephoneTelephone

AutomobileAutomobile

Air TravelAir Travel

InternetInternet

CellPhoneCellPhone

ConsiderConsider

350 million internet users by 2002

67,000 new internet users/day

10,000 new web sites/day

1/2-Billion mobile phone users by 2000

350 million internet users by 2002

67,000 new internet users/day

10,000 new web sites/day

1/2-Billion mobile phone users by 2000

14% of all stock trades in U.S. Executed online

eXmas 1998: $3.4 Billion 1999: $6.0 Billion

Amazon.com in 3 yrs = $500M with 1 website & warehouses Walmart:15 years w/ 78 stores

14% of all stock trades in U.S. Executed online

eXmas 1998: $3.4 Billion 1999: $6.0 Billion

Amazon.com in 3 yrs = $500M with 1 website & warehouses Walmart:15 years w/ 78 stores

Consider

The Wireless WaveThe Wireless Wave

00'96'96 '98'98'97'97 '99'99 '00'00 '01'01 '02'02 '03'03 '04'04

Wireless

subsc

ribers

PCs connected to the

Internet Web-capable

wireless

phones

(Millions)(Millions)

Source: Nokia; Dataquest

200200

400400

600600

800800

10001000

12001200

14001400

AnyoneAnytimeAnywhereAnydevice

AnyoneAnytimeAnywhereAnydevice

Webtone > Dialtone

Webtone > Dialtone

8/96

Plan to Reach Millions of Customers on Billions of Devices

Plan to Reach Millions of Customers on Billions of Devices

User Devices(Billions)

User Devices(Billions)

Network Senses(Trillions)

Network Senses(Trillions)

Video camerasGPS locationIR motion detectorsSmartcard readersThermostatsMicrophonesChemical sniffersUPC scanners

Video camerasGPS locationIR motion detectorsSmartcard readersThermostatsMicrophonesChemical sniffersUPC scanners

VisionVision#1 Provider of Products,

Technologies and Services

for Enabling the Net

Economy

#1 Provider of Products,

Technologies and Services

for Enabling the Net

Economy

InfrastuctureInfrastucture

The Service-Driven Network AccessThe Service-Driven Network Access

ServicesServices

Personal FinancePersonal Finance

ConsumerConsumer Chat Chat

TravelTravel

E-mailE-mail

CalendarCalendar

EntertainmentEntertainment

ShoppingShopping

UtilitiesUtilitiesManufacturin

gManufacturing

EducationEducation

FinanceFinance

TelecommunicationsTelecommunications

GovernmentGovernment

IndustryIndustry

PurchasingPurchasing

Supply ChainSupply ChainData WarehousingData Warehousing

InventoryInventory

ERPERP

Productivity AppsProductivity Apps

BusinessBusiness

datacenter.comdatacenter.comwebtop.comwebtop.com portal.comportal.com

.com Blueprint.com Blueprint

tools.comtools.com

myoffice.commyoffice.com

support.comsupport.com

partners.compartners.com

datacenter.comdatacenter.com

webtop.comwebtop.com portal.comportal.com

.com Blueprint.com Blueprint

iPlanetiPlanetiPlanetiPlanetSolarisSolarisSPARCSPARC

Storage (Jiro)Storage (Jiro)EJB EJB

SolarisSolarisSPARCSPARC

Storage (Jiro)Storage (Jiro)EJB EJB

JiniJiniJava 2Java 2

Thin ClientsThin ClientsPower DesktopsPower Desktops

JiniJiniJava 2Java 2

Thin ClientsThin ClientsPower DesktopsPower Desktops

tools.comtools.com

myoffice.commyoffice.com

support.comsupport.com

partners.compartners.com

datacenter.comdatacenter.comwebtop.comwebtop.com portal.comportal.com

.com Blueprint.com Blueprint

iPlanetiPlanetiPlanetiPlanetSolarisSolarisSPARCSPARC

Storage (Jiro)Storage (Jiro)EJB EJB

SolarisSolarisSPARCSPARC

Storage (Jiro)Storage (Jiro)EJB EJB

JiniJiniJava 2Java 2

Thin ClientsThin ClientsPower DesktopsPower Desktops

JiniJiniJava 2Java 2

Thin ClientsThin ClientsPower DesktopsPower Desktops

tools.com: Forte (IDE, EAI)tools.com: Forte (IDE, EAI)

myoffice.com: StarOffice/Portalmyoffice.com: StarOffice/Portal

support.com: .Com Consulting Practicesupport.com: .Com Consulting Practicepartners.com: developer.com, ISVs, SIs, VARspartners.com: developer.com, ISVs, SIs, VARs

In Closing...

Seven .com Guidelines

In Closing...

Seven .com Guidelines

Those Who Scale

Will Prevail

Those Who Scale

Will Prevail

AssumeWeb

EverywhereAlways On

AssumeWeb

EverywhereAlways On

Outsource

Everything That Isn't a Core Competency

Outsource

Everything That Isn't a Core Competency

RENT

Insteadof Buying CPU Cycles

and Storage

RENT

Insteadof Buying CPU Cycles

and Storage

Software(Apps & Middleware)Tending Towards

Free or SubscriptionBased

Software(Apps & Middleware)Tending Towards

Free or SubscriptionBased

Today's Telco Model

isTomorrow's ITArchitecture

Today's Telco Model

isTomorrow's ITArchitecture

It's About Tone

It's About Tone

MartyRobinsmarty.robins@sun.com

BreakBreak

Questions & Answers

Questions & Answers

LunchLunch