b2b design case for anp

B2B Design Case !

ANP The Essence of Quality

!Client: Bohemia Personnel:

ANP Marco de Boer Ramiro Amorena Leo Fleury

Situation ANP (Netherlands national news agency) is the most important news supplier in The Netherlands. It provides news coverage for the Dutch daily newspapers, radio, television and the internet. ANP’s general news service supplies a steady flow of news stories, infographics and photographs from across the country and around the world, 24 hours a day, 7 days a week. ANP meets the highest standards of quality and reliability in providing complete coverage of events.

Assignment Clean up the current ANP identity and provide the tools to execute the new and updated corporate style in all necessary material. The new identity should portrait quality and the essence of news. !Things to do:

• define rules for id • add color • standardize font usage

Visuals !

The Essence of Quality !

!

!

!!Corporate material Style guide Email signature Special items

X X/2

X/2

4 mm

Free space to save around the logo Minimum height: 4 mm

Defining rules minimal space around logo and minimal height of logo

The quick brown fox jumps over the lazy dog.THE QUICK BROWN

FOX JUMPS OVER THE LAZY DOG.

The quick brown fox jumps over the lazy dog.

THE QUICK BROWN FOX JUMPS OVER THE

LAZY DOG.

Lucida Times New Roman

Standardize Fonts from Meta to Lucida from Garamond to Times

Pantone Cyan C

100Ca0M 0Y 0K

0R 159G 223B

#00FFFF

Pantone 422 C

3C 0M 0Y 30K

158R 162G 162B

#9EA2A2

Pantone 286 C

100C 66M 0Y 2K

0R 51G 160B

#0033A0

Pantone 370 C

100C 66M 0Y 2K

101R 141G 27B

#658D1B

existing colors added color

Add color The added ‘active’ green makes the palet more vivid.

←↑→↓↖↘↩↪↳↵⇞⇟⇡⇠⇢⇣⇤⇥⇧⇪≤≥⌃⌅⌤⎈⎋⏏✎

�※©®The use of green is limited for activation like buttons and links online and in print.

Corp ID Business cards, Letterhead and Style guide

Corp ID Business cards

Corp ID Footer

Style guide with all rules on how to use the corp ID

Style guide with all rules on how to use the corp ID

Email signature for smartphone and desktop

Special items in line with the corp ID

Special items in line with the corp ID

Be proud to stand out. !For more information: Marco de Boer marco@bohemiaamsterdam.com !!Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com